Email Marketing Trends 2014
Email Marketing Consultant
Six Trends to follow and use to increase the value of Email Marketing
Digital Marketing Priorities 2014
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9 minutes spent daily on email using a mobile device.
7.6% of the total 119 minutes of phone use per day. O2 –
“Mobile life report” UK (2013)
Population 6.9 billion
PCs 1 billion
TVs 2 billion
Mobiles 5 billion
Email Client Share of Opens
Source: October 2013 emailclientmarketshare.com
How do you buy something you saw in an email on your phone?
Source: DMA UK Email Tracking Report 2013
Hide content on a
Change font sizes
Change email width
Re-stack row modules
navigation links into
vertical button panel
Static call to action
Is it Worth it?
Split test of 12 brands of same creative/offer.
True test of responsive vs. non-responsive
Average 8.75% increase
Source: Zetainteractive mobile strategy
Ensure a Safe Landing
Mobile orders up 98%, Conversions 20%
Poll: How Mobile are Your Emails?
Not necessary for us
Work fine as they are
Plan to re-design for mobile in Q1
Re-design low priority for us currently
Have been specifically re-designed