• MOOYAH WAS BORN IN Dallas, Texas in 2007
to provide high quality hamburgers in a casual
atmosphere at a fair price.
• OUR HAMBURGERS are made from pure 100%
lean beef. They are free of additives, fillers and
preservatives of any kind and we only buy the
highest quality chucks, the front ribs and
• OUR BUNS are baked fresh in house every day
using old fashioned slow rising sponge dough.
• MOOYAH FRENCH FRIES are made from hand
diced whole potatoes every day and cooked in
trans fat free, no cholesterol oil.
• SHAKES are hand made to order from 100%
real premium ice cream.
• As MOOYAH expands from Texas to the world
with over 300 locations in development, we will
always keep our promise to serve Burgers and
Fries that are just better!
Types of Restaurants
• Fast food (QSR) - Fast food restaurants emphasize speed of
service. Operations range from small-scale street vendors
with carts to mega-corporations like McDonald's. Also
known as a QSR or Quick Serve Restaurant.
• Casual dining - A casual dining restaurant is a restaurant
that serves moderately-priced food in a casual atmosphere.
Except for buffet-style restaurants, casual dining
restaurants typically provide table service. Casual dining
comprises a market segment between fast food
establishments and fine dining restaurants. Casual dining
restaurants usually have a full bar with separate bar staff, a
larger beer menu and a limited wine menu. They are
frequently, but not necessarily, part of a wider chain,
particularly in the United States.
Types of Restaurants
• Family style -Family style restaurants are a type of casual dining
restaurants where food is often served on platters and the
diners serve themselves. Typically, alcoholic beverages are not
sold at family-style casual dining restaurants
• Fine dining - Fine dining restaurants are full service restaurants
with specific dedicated meal courses. Décor of such restaurants
feature higher-quality materials, with an eye towards the
"atmosphere" desired by the restauranteur, than restaurants
featuring lower-quality materials. The wait staff is usually highly
trained and often wears more formal attire. Fine-dining
restaurants are almost always small businesses and are generally
either single-location operations or have just a few locations.
Food portions are visually appealing. Fine dining restaurants
have certain rules of dining which visitors are generally expected
to follow often including a dress code.
The New Kid on the Block
• A fast casual restaurant is:
– In the US is a growing concept positioned
between fast food and casual dining.
– A type of restaurant that does not offer full table
service but has upscale or higher developed decor
– Promises a higher quality of food and atmosphere
than a fast food restaurant.
– Made-to-order food with more complex flavors.
– The typical cost per meal is in the US $8–$15
Fast Casual Facts
• Today is a $27 billion Industry
• Fast Casual restaurants are becoming household names
• "Fast-casual operators continue to outshine every other
segment within the U.S. restaurant industry“
• "Fast-casual restaurants fill the gap between quick service and
casual dining. People want fast, fresh, quality meals at a fair
• This segment seems to hit that sweet spot right now." says
Darren Tristano, executive vice president of Technomic.
QSR Industry News 10/10/2010
QSR Industry News 05/12/2012
Fast Casual Facts
The better burger segment is coming on strong and pushing long time fast-food
giants like McDonald’s and Wendy’s to the side. You still get the benefits of quick, onthe-go meals but with a better tasting, better for you, made to order burger.
An astounding 95 percent of consumers said they eat burgers (including nonbeef and
nonmeat versions) at least once a month, up from 82 percent in 2009 and 91 percent
in 2011. Moreover, two-thirds of consumers (68 percent) polled this year 2013 said
they eat burgers at least weekly.
More than half of consumers (51 percent) now say they consume a burger from a
fast-casual restaurant once a month or more—a significant increase from 43 percent
who said the same two years ago.
Sixty-two percent said a burger patty’s quality/taste is the top priority in their
burger-buying experience; 22 percent said price/value for the money (the secondhighest-ranking attribute) is most important.
23 percent of consumers said it’s important that burger-serving restaurants offer a
nonbeef meat option, such as chicken or turkey. The same percentage said the same
for gluten-free burger options and vegan burgers.
Technomic, Inc. 07/03/2013
Is today's Ground Floor Opportunity
• Understand and identify trends well before
they become mainstream.
What Makes MOOYAH Different?
It’s simple: The Food, the People and the
From the moment the Guests enter the door, their
five senses are overwhelmed with the “MOOYAH”
We are Masters of the Burger
We are Owners of the French Fry
We are crafters of the Shakes
25 new restaurants opened in 2012
50 restaurants open and operating in 2012
On track to have 75+ restaurants open in
Over 300 USA units committed in
Development Agent agreements
100,000+ Guests following MOOYAH on
Facebook, Twitter and text program
Current Stores and Developing:
We are currently developing USA multi-unit agreements
for new MOOYAH franchisees. There are currently 35
locations operating in Texas, 30 more locations in AR,
CA, CT, KS, MT, TN, OK, AL and VA.
More openings in 2013 include openings in new states
like: Florida, Oklahoma, Illinois, Wisconsin, Washington,
Utah, Colorado, North Carolina, New Jersey and more.
International development coming in 2013 in
Latin America and the Middle East countries.
A Brand That Is Contagious!
You have achieved many of your goals in business and are
now seeking the next great concept to elevate your life and
your professional career.
As you learn more about MOOYAH and how we position
our brand in the Fast Casual Restaurant segment, we know
you will share our enthusiasm, passion and our potential. In
fact, once you really get to know us you will see that our
concept, at both the consumer and franchise levels, is
unlike any other brand.
MOOYAH is a very contagious and exciting brand that our
Guests and franchisees become emotionally attached to.
You will too.
Ideal International Candidate Profile
We are looking for Master Franchisees who have the desire to be part of an
exciting franchise opportunity with an emerging fast casual restaurant
concept. Must have a clear understanding of the commitments necessary
for the success of a multi-units food service business and willing to put the
necessary human and financial resources to successfully develop, manage
and promote the brand.
Experienced sales / business builders with a strong marketing drive.
A passion for and dedication to operations excellence.
The ability to create and manage an organization that effectively recruits,
trains, retains, and motivates people.
Passionate about helping others.
Focus on Guest satisfaction / experience.
Territory & Capitalization Requirements
It is a considerable advantage for the candidate to own a
number of suitable restaurant sites or to have experience
in real estate and development. Real Estate and
development expertise play an important role in the
success of a multi-units food service business.
The candidate must have a cash balance adequate to
finance the country's development program.
Franchisor System Overview
When a new Master Franchisee come on board they will
benefit from experts in the following fields:
Initial and Grand Opening Training
What is the Estimated Initial Investment?
$334,950 - $532,200 per store (Includes build-out
expenses and certain start-up expenses. Part of
this investment is the initial franchise fee, which is
What Are The Site Requirements?
Retail Space - 2,000 – 2,500 Square Feet
Parking: 30-40 spaces, two parking spaces for take-out Guests
Visibility and Access
Free Standing or End-cap locations, main road visibility or Food
Court facing primary mall corridor
Trade Area Dynamics
High Traffic Areas with Above average demographics
Average 3-mile trade area - Average median income
Close proximity to afternoon and evening traffic
Average household size 3+
5 year lease with 3 five year options preferred
Electrical: 120/208 volt, 3 phase, 4 wire 400 amp
OR 400 208/480 volt, 3 phase, 4 wire, 250 amp
Water: 1.5” - Natural Gas: 1.5 million BTV
Extract 4,000 CFM - 500 gal grease trap – A/C 115 sqft per ton
We Train You
3 Week Training Program in Dallas, TX
Project Based Shift Management and
Classroom Development: Financial Training,
HR Training, New Restaurant Opening
Expectations & Next Steps
Now that you have had a chance to learn a little more about MOOYAH, we
would like to learn a little about you. Please fill out our confidential
questionnaire. Upon completion you will then have the opportunity to fill out
A MOOYAH representative will then contact you to share more about what
makes MOOYAH a unique opportunity. If you elect to move forward, the next
One-on-one meetings with a member of the franchise development team to
look at all aspects of the MOOYAH business.
A collaborative environment for your discovery process
A trip out to Headquarters to Meet the Team
Congratulations on taking the first step toward owning the MOOYAH burger’s
development rights for your country!
Welcome To MOOYAH – Moo-ey Bueno!
International Franchise Development Latin America & The Caribbean
Contact: Rafael Perez-Zayas