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03 mooyah burgers presentacion


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03 mooyah burgers presentacion

  1. 1. 11.01.13 1
  2. 2. What’s MOOYAH? 2
  3. 3. About MOOYAH • MOOYAH WAS BORN IN Dallas, Texas in 2007 to provide high quality hamburgers in a casual atmosphere at a fair price. • OUR HAMBURGERS are made from pure 100% lean beef. They are free of additives, fillers and preservatives of any kind and we only buy the highest quality chucks, the front ribs and shoulders. • OUR BUNS are baked fresh in house every day using old fashioned slow rising sponge dough. 3
  4. 4. About MOOYAH • MOOYAH FRENCH FRIES are made from hand diced whole potatoes every day and cooked in trans fat free, no cholesterol oil. • SHAKES are hand made to order from 100% real premium ice cream. • As MOOYAH expands from Texas to the world with over 300 locations in development, we will always keep our promise to serve Burgers and Fries that are just better! 4
  5. 5. The WOW Factor 5
  6. 6. We’re On A Mission To deliver the best burger and fry experience EVER and have fun doing it. 6
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  8. 8. Our Following (It’s Growing!) 8
  9. 9. The Menu – Order Your Burger 9
  10. 10. The Classic MOOYAH Burger Combo 10
  11. 11. Beef Bacon Burger 11
  12. 12. Turkey Burger 12
  13. 13. Gluten Free Bun’s Burgers 13
  14. 14. MOOYAH As You Like It 14
  15. 15. Veggie Iceburger 15
  16. 16. MOOYAH Iceburger With Avocado 16
  17. 17. 100% Ice Cream Shakes 17
  18. 18. Choose Your Toppings 18
  19. 19. Fresh Daily Cut French Fries 19
  20. 20. Sweet Potatoes (Batata) 20
  21. 21. Pick a Friend Pick a MOOYAH 21
  22. 22. Under 600 Calories Menu Healthy Never Tasted So Good! 22
  23. 23. Starting at only 200 Calories Turkey Iceburgers are perfectly good to eat during National Heart Healthy Month and every day. Starting at only 200 calories and 10 grams of fat! 23
  24. 24. Only 568 Calories Try a MOOYAH Iceburger with avocado, mustard, tomato, pickles & onions. Add a small Sweet Potato Fries with a Coca-Cola Zero for just 568 calories. 24
  25. 25. Only 519 Calories Try a Veggie Iceburger with avocado, mustard, tomato, pickles, and onions. Add a small Sweet Potato Fries and Diet Coke for a total of just 519 calories. 25
  26. 26. Where We Compete Restaurants Landscape 26
  27. 27. Types of Restaurants • Fast food (QSR) - Fast food restaurants emphasize speed of service. Operations range from small-scale street vendors with carts to mega-corporations like McDonald's. Also known as a QSR or Quick Serve Restaurant. • Casual dining - A casual dining restaurant is a restaurant that serves moderately-priced food in a casual atmosphere. Except for buffet-style restaurants, casual dining restaurants typically provide table service. Casual dining comprises a market segment between fast food establishments and fine dining restaurants. Casual dining restaurants usually have a full bar with separate bar staff, a larger beer menu and a limited wine menu. They are frequently, but not necessarily, part of a wider chain, particularly in the United States. 27
  28. 28. Types of Restaurants • Family style -Family style restaurants are a type of casual dining restaurants where food is often served on platters and the diners serve themselves. Typically, alcoholic beverages are not sold at family-style casual dining restaurants • Fine dining - Fine dining restaurants are full service restaurants with specific dedicated meal courses. Décor of such restaurants feature higher-quality materials, with an eye towards the "atmosphere" desired by the restauranteur, than restaurants featuring lower-quality materials. The wait staff is usually highly trained and often wears more formal attire. Fine-dining restaurants are almost always small businesses and are generally either single-location operations or have just a few locations. Food portions are visually appealing. Fine dining restaurants have certain rules of dining which visitors are generally expected to follow often including a dress code. 28
  29. 29. The New Kid on the Block • A fast casual restaurant is: – In the US is a growing concept positioned between fast food and casual dining. – A type of restaurant that does not offer full table service but has upscale or higher developed decor – Promises a higher quality of food and atmosphere than a fast food restaurant. – Made-to-order food with more complex flavors. – The typical cost per meal is in the US $8–$15 range 29
  30. 30. Fast Casual Facts • Today is a $27 billion Industry • Fast Casual restaurants are becoming household names • "Fast-casual operators continue to outshine every other segment within the U.S. restaurant industry“ • "Fast-casual restaurants fill the gap between quick service and casual dining. People want fast, fresh, quality meals at a fair price point” • This segment seems to hit that sweet spot right now." says Darren Tristano, executive vice president of Technomic. QSR Industry News 10/10/2010 QSR Industry News 05/12/2012 30
  31. 31. Fast Casual Facts • • • • • The better burger segment is coming on strong and pushing long time fast-food giants like McDonald’s and Wendy’s to the side. You still get the benefits of quick, onthe-go meals but with a better tasting, better for you, made to order burger. An astounding 95 percent of consumers said they eat burgers (including nonbeef and nonmeat versions) at least once a month, up from 82 percent in 2009 and 91 percent in 2011. Moreover, two-thirds of consumers (68 percent) polled this year 2013 said they eat burgers at least weekly. More than half of consumers (51 percent) now say they consume a burger from a fast-casual restaurant once a month or more—a significant increase from 43 percent who said the same two years ago. Sixty-two percent said a burger patty’s quality/taste is the top priority in their burger-buying experience; 22 percent said price/value for the money (the secondhighest-ranking attribute) is most important. 23 percent of consumers said it’s important that burger-serving restaurants offer a nonbeef meat option, such as chicken or turkey. The same percentage said the same for gluten-free burger options and vegan burgers. Technomic, Inc. 07/03/2013 31
  32. 32. Is today's Ground Floor Opportunity • Understand and identify trends well before they become mainstream. 32
  33. 33. What Makes MOOYAH Different? It’s simple: The Food, the People and the Experience. From the moment the Guests enter the door, their five senses are overwhelmed with the “MOOYAH” experience. We are Masters of the Burger We are Owners of the French Fry We are crafters of the Shakes 33
  34. 34. We’re Growing 25 new restaurants opened in 2012 50 restaurants open and operating in 2012 On track to have 75+ restaurants open in 2013! Over 300 USA units committed in Development Agent agreements 100,000+ Guests following MOOYAH on Facebook, Twitter and text program 34
  35. 35. Current Development Current Stores and Developing: We are currently developing USA multi-unit agreements for new MOOYAH franchisees. There are currently 35 locations operating in Texas, 30 more locations in AR, CA, CT, KS, MT, TN, OK, AL and VA. More openings in 2013 include openings in new states like: Florida, Oklahoma, Illinois, Wisconsin, Washington, Utah, Colorado, North Carolina, New Jersey and more. International development coming in 2013 in Latin America and the Middle East countries.
  36. 36. A Brand That Is Contagious! You have achieved many of your goals in business and are now seeking the next great concept to elevate your life and your professional career. As you learn more about MOOYAH and how we position our brand in the Fast Casual Restaurant segment, we know you will share our enthusiasm, passion and our potential. In fact, once you really get to know us you will see that our concept, at both the consumer and franchise levels, is unlike any other brand. MOOYAH is a very contagious and exciting brand that our Guests and franchisees become emotionally attached to. You will too. 36
  37. 37. Ideal International Candidate Profile Profile We are looking for Master Franchisees who have the desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept. Must have a clear understanding of the commitments necessary for the success of a multi-units food service business and willing to put the necessary human and financial resources to successfully develop, manage and promote the brand. Experienced sales / business builders with a strong marketing drive. A passion for and dedication to operations excellence. The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people. Passionate about helping others. Focus on Guest satisfaction / experience.
  38. 38. Territory & Capitalization Requirements Candidate Holdings It is a considerable advantage for the candidate to own a number of suitable restaurant sites or to have experience in real estate and development. Real Estate and development expertise play an important role in the success of a multi-units food service business. The candidate must have a cash balance adequate to finance the country's development program.
  39. 39. Franchisor System Overview When a new Master Franchisee come on board they will benefit from experts in the following fields: Marketing Initial and Grand Opening Training Support Staffing Guidance Technology
  40. 40. What is the Estimated Initial Investment? $334,950 - $532,200 per store (Includes build-out expenses and certain start-up expenses. Part of this investment is the initial franchise fee, which is $30,000. 40
  41. 41. What Are The Site Requirements? Site Criteria Retail Space - 2,000 – 2,500 Square Feet Parking: 30-40 spaces, two parking spaces for take-out Guests Visibility and Access Free Standing or End-cap locations, main road visibility or Food Court facing primary mall corridor Trade Area Dynamics High Traffic Areas with Above average demographics Average 3-mile trade area - Average median income Close proximity to afternoon and evening traffic Average household size 3+ Lease Requirements 5 year lease with 3 five year options preferred Electrical: 120/208 volt, 3 phase, 4 wire 400 amp OR 400 208/480 volt, 3 phase, 4 wire, 250 amp Water: 1.5” - Natural Gas: 1.5 million BTV Extract 4,000 CFM - 500 gal grease trap – A/C 115 sqft per ton 41
  42. 42. Typical Layout 42
  43. 43. Typical Non Trad Layout 43
  44. 44. We Train You Training 3 Week Training Program in Dallas, TX Position Certification Project Based Shift Management and Leadership Development Classroom Development: Financial Training, HR Training, New Restaurant Opening Process 44
  45. 45. Tour MOOYAH
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  48. 48. Design Package 48
  49. 49. Design Package 49
  50. 50. Design Package 50
  51. 51. Design Package 51
  52. 52. Design Package 52
  53. 53. Design Package 53
  54. 54. Design Package 54
  55. 55. Design Package 55
  56. 56. Design Package 56
  57. 57. Design Package 57
  58. 58. Design Package 58
  59. 59. Design Package 59
  60. 60. Design Package 60
  61. 61. Design Package 61
  62. 62. Design Package 62
  63. 63. Design Package
  64. 64. Design Package
  65. 65. The Team 65
  66. 66. Expectations & Next Steps Now that you have had a chance to learn a little more about MOOYAH, we would like to learn a little about you. Please fill out our confidential questionnaire. Upon completion you will then have the opportunity to fill out an assessment. A MOOYAH representative will then contact you to share more about what makes MOOYAH a unique opportunity. If you elect to move forward, the next steps include: One-on-one meetings with a member of the franchise development team to look at all aspects of the MOOYAH business. A collaborative environment for your discovery process A trip out to Headquarters to Meet the Team Congratulations on taking the first step toward owning the MOOYAH burger’s development rights for your country!
  67. 67. Welcome To MOOYAH – Moo-ey Bueno! MOOYAH Burgers International Franchise Development Latin America & The Caribbean Contact: Rafael Perez-Zayas Skype: RPZAYAS1 67