The document contains templates for slides related to developing a company's vision, mission, goals and objectives. It includes slides on defining vision and mission statements, setting strategic objectives, developing core values, and crafting different levels of strategy such as corporate, business, functional and operating strategies. The slides provide guidance on key questions to consider when creating a vision and mission statement and characteristics of effective strategic vision statements.

1. VISION MISSION
GOALS AND OBJECTIVES
Your Company Name

2. 01
Agenda
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02
Agenda
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03
Agenda
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04
Agenda
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05
Agenda
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06
Agenda
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www.company.com2
Agenda
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3. The Vision
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VISIONThis slide is 100% editable. Adapt it to your needs and capture your
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www.company.com3

4. Vision And Mission Statements
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"A MISSION STATEMENT
explains what a company
wants to do now while
VISION STATEMENT says
what a company wants to
be in future."
www.company.com4

5. Vision And Mission Statement Chart
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VISION VALUE
MISSION
A Vision Statement says
where you want to be in the
future.
A Mission Statement Says
How Will You Get To Where
You Want To Be.
www.company.com5

6. Vision And Mission Statement Definitions: Which Comes First ?
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MISSION
In a company, the vision
statement is often led by the
mission, which was already
accomplished, and by strategic
future plans.
VISION
For any new start up, formulate
the vision statement first and it
will guide the mission statement
and the rest of the strategic
plan.
www.company.com6

7. What Is Our Business?
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www.company.com7

8. What Do You Want To Become
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www.company.com8

9. The Strategic Pyramid
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Text Here
Text Here
Text Here
Text Here
www.company.com9

10. Mission And Vision In The Strategy Process
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www.company.com10
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Strategy
Vision
Value
Mission
Goals

11. Developing a Strategic Vision, Mission and Values
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Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
www.company.com11

12. Setting Objectives
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02
03
04
05
www.company.com12

13. Strategic Management Process
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EXTERNAL
AND INTERNAL
FACTORS shaping
strategic and operating
decisions
Executing the strategy
Crafting a strategy to achieve the
objectives and move the company
along the intended path
Developing a strategic vision,
mission, and values
Monitoring developments,
evaluating performance, and
initiating corrective adjustments
Setting objectives
www.company.com13

14. Factors Shaping Strategic Decisions
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What are the company’s
external opportunities?
What are the key factors for
future competitive success?
What are the industry’s
economic characteristics?
What market positions do rivals occupy and
what move are they likely to make next?
How strong are the
competitive forces at play?
What forces are driving
change in the industry?
06
05
0403
02
01 External
Considerations
www.company.com14

15. Mission Statement
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01
THE MISSION STATEMENT
deals with the present and leads to
the future.
02
THE MISSION STATEMENT
includes company's objectives which
serve internal purposes.
03
THE MISSION STATEMENT
can change over time, but it still should
be connected to the values, customer
need and vision.
www.company.com15

16. What do we do today?
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Why do we do it?
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For whom we do it?
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What is the benefit?
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www.company.com16
Key Questions For Developing A Mission Statement
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17. Vision Statement
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01 THE VISION STATEMENT deals with
the present and leads to the future.
02 THE VISION STATEMENT includes
company's objectives which serve internal purposes.
03
THE VISION STATEMENT can change
over time, but it still should be connected to the values,
customer need and vision.
www.company.com17

18. Key Questions For Developing A Vision Statement
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✓ The vision statement
defines the future.
✓ It gives details on future goals
and where you wish to.
✓ It explains why you
choose to work for it.
VISION
✓ Where Do You Want To Be Going Forward?
✓ When Do You Want To Reach That Stage?
✓ How Do We Want To Do It?
www.company.com18

19. Strategic Vision
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❑ It’s top management’s views about
the firm’s direction and future
product-market-customer-
technology focus.
❑ Provides a panoramic view of
“where we are going”.
❑ Is distinctive and specific to a
particular organization.
❑ Definitively states how the
company’s leaders intend to position
the firm beyond where it is today.
www.company.com19

20. Characteristics Of Effectively Worded Vision Statements
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Paint a picture of the kind of company that management is
trying to create and the market position(s) the company is
striving to stake out.
Is forward looking ; describes the strategic course that
management has charted and the kinds of product-market-
customer-technology changes that will help the company
prepare for the future.
Is specific enough to provide managers with guidance in
making decisions and allocating resources.
Is not so focused that it makes it difficult for management to
adjust to changing circumstances in markets, customer
preferences or technology.
Is within the realm of what the company can reasonably
expect to achieve.
Indicates why the directional path makes good business
sense.
Is explainable in 5 to 10 minutes and ,ideally, can be reduced
to a simple, memorable “slogan.”
GRAPHIC
DIRECTIONAL
FOCUSED
FLEXIBLE
FEASIBLE
DESIRABLE
EASY TO
COMMUNICATE
Characteristics of
vision statements
www.company.com20

21. Common Shortcomings Of Company Vision Statements
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Vague or incomplete
Bland or uninspiring
Too broad
Not forward looking
Not distinctive
Too reliant on superlatives
Write
Common
Shortcomings
➢ Short on specifics about where the company is headed or
what the company is doing to prepare for the future.
➢ Doesn’t indicate whether or how management intends to alter
the company’s current product-market –customer-technology.
➢ So all-inclusive that the company could head in most any
direction, pursue most any opportunity, or enter most any
business.
➢ Lacks the power to motivate company personnel or inspire
shareholder confidence about the company’s direction.
➢ Provides no unique company identity; could apply to firms in
any of several industries (including rivals operating in the
same market arena).
➢ Doesn’t say anything specific about the company’s strategic
course beyond the pursuit of such distinctions as being a
recognized leader, a global or worldwide leader, or the first
choice of customers.
www.company.com21

22. Why A Sound, Well-communicated Strategic Vision Matters
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1. It crystallizes senior executives’ own views about firm’s long-term direction.
2. It reduces the risk of rudderless decision making by management at all levels.
3. It is a tool for winning the support of employees to help make the vision a reality.
4. It provides a beacon for lower-level managers in forming departmental missions.
5. It helps an organization prepare for the future.
www.company.com22

23. Core Concept
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CORE CONCEPT
A firm’s values are the beliefs, traits,
and behavioral norms that the firm’s
personnel are expected to display in
conducting the firm’s business and
pursuing its strategic vision and
mission.
www.company.com23

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Targets to be achieved soon (<2 years)
Milestones or stair steps for reaching
long-range performance.
Short-Term Objectives
Targets to be achieved within 3 to 5
years.
Long-Term Objectives
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Long-Term Objectives
Financial Plan
www.company.com24
Short Term Vs. Long Term Objectives

25. Crafting A Strategy
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01
Corporate
strategy
02
Business
strategy
03
Functional
-Area
strategies 04
Operating
strategies
Addresses the question of how to capture cross-business
synergies, what business to hold or divest, which new markets
to enter, and how to best enter new markets-by acquisition,
creation of a strategic alliance or through internal development?
Is primarily concerned with building competitive advantage
in a single business unite of a diversified company or
strengthening the market position of a nondiversified single
business company?
Are concerned with the strategies specifically related to particular
functions or processes within a business (marketing strategy,
production strategy, finance strategy, customer service strategy,
product strategy, and human resources strategy)?
Are relatively narrow strategy initiatives and approaches of
limited scope for managing key operating units (plants,
distribution centers, geographic units) and specific
operating activities such as materials purchasing or
internet sales?
www.company.com25

26. Company's Strategy Making Hierarchy
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Two-Way
Influence
Two-Way
Influence
Two-Way
Influence
Operating
Strategies
Functional-Area
Strategies
Business
Strategy
Corporate
Strategy
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www.company.com26

27. Mission Statement: Create Your Own Mission Worksheet
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Needs of a mission statementWhy do we exist, what
makes us different?
Should be clear and simpleFor whom do we
do it?
Should avoid elaborate
language
What do we do
now?
Should be easily explained by
others
What is the
benefits?
Should not be confused with
a vision statement
Which goals do we
have?
Should be recognizably yoursHow will we get where
we want to be?
www.company.com27

28. Mission Statement Components
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CUSTOMERS
Who are the organization
customers?
PRODUCTS OR
SERVICES
What are the organisations
major products or services?
MARKETS
Geographically, where does the
organisation compete?
TECHNOLOGY
Is the organisation
technology current?
CONCERN FOR SURVIVAL,
GROWTH, PROFITABILITY
Is the organisation committed to
growth and financial soundness?
PHILOSOPHY
What are the basic beliefs, values,
aspirations, and ethical priorities of
the organisation?
SELF-CONCEPT
What is the film’s distinctive competence
or major competitive advantage?
CONCERN FOR PUBLIC
IMAGE
Is the organisation responsive to social,
community, and environmental concerns?
CONCERN FOR
EMPLOYEE
Are employees a valuable
asset of the organisation?
www.company.com28

29. Values And Philosophy
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Our Philosophy
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www.company.com29

30. Our Future Plans
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2017
2018
2019
2020
2021
2022
www.company.com30

31. Company Name (Design #1)
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GOAL
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MISSION
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VISION
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www.company.com31

32. Company Name (Design #2)
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Vision
Mission
Core Value 1
Core Value 2
Core Value 3
Core Value 4
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www.company.com32

33. Company Name (Design #3)
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Mission
Values
Vision
www.company.com33

34. Company Name (Design #4)
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Company Name
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Mission
Values Vision
www.company.com34

35. Company Name (Design #5)
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attention. Company
Name 3
Company
Name 1
Company
Name 2
www.company.com35

36. Company Name (Design #6)
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Company Name 1
Company Name 2
Company Name 3
TEAMWORK
Together with your team
you can achieve more.
QUALITY
Engage the right people
with the right experience.
CREATIVITY
Let originality be
your motivator.
IMPROVEMENT
Try to be better
every day.
RESPECT
Treat everyone with
respect and courtesy.
PASSION
No success
without passion.
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www.company.com36

37. Company Name (Design #7)
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GOAL
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MISSION
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VISION
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www.company.com37

38. Company Name (Design #8)
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Vision Mission
Value
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39. Company Name (Design #9)
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01
02
03 Value
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Mission
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Vision
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www.company.com39

40. www.company.com40
ADDITIONAL
SLIDES

41. Our Team
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ANITA
Founder CEO
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Designer
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Manager
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Advisor
MARRY
JOHN
TOM
www.company.com41

42. Our Goal
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01
02
03
04
05
06
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www.company.com42

43. Quotes
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www.company.com43

44. Timeline
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JAN
FEB
MAR
APR
MAY
2017
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2018
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2020
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2019
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2021
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www.company.com44

45. Important note
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www.company.com45

46. Puzzle
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This slide is 100% editable.
Adapt it to your needs and capture your
audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture your
audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture your
audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture your
audience's attention.
Your Text
Here
01 02
03
04
05
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47. Target
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A
C
B D
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Adapt it to your needs and capture your
audience's attention. This slide is 100%
editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture your
audience's attention. This slide is 100%
editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture your
audience's attention. This slide is 100%
editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture your
audience's attention. This slide is 100%
editable. Adapt it to your needs and
capture your audience's attention.
www.company.com47

48. Circular
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01
02
03
05
04
06
Text Here
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to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
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49. Venn
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This slide is 100%
editable. Adapt it to your needs
and capture your audience's
attention.
This slide is 100%
editable. Adapt it to your needs
and capture your audience's
attention.
This slide is 100%
editable. Adapt it to your needs
and capture your audience's
attention.
Text
Here
Text
Here
Text
Here
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50. Mind Map
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your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
www.company.com50

51. Bulb Or Idea
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Idea This slide is 100% editable. Adapt it to your needs and
capture your audience's attention. This slide is 100%
editable. Adapt it to your needs and capture your
audience's attention. This slide is 100% editable. Adapt it
to your needs and capture your audience's attention. This
slide is 100% editable. Adapt it to your needs and capture
your audience's attention. This slide is 100% editable.
Adapt it to your needs and capture your audience's
attention. This slide is 100% editable. Adapt it to your
needs and capture your audience's attention. This slide is
100% editable. Adapt it to your needs and capture your
audience's attention. This slide is 100% editable. Adapt it
to your needs and capture your audience's attention. This
slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
www.company.com51

52. Magnify Glass
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This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
www.company.com52

53. Magnify Glass
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THANK YOU!
Address
# street number,
city, state
Contact
Numbers:
08785644562
Email Address:
emailaddress@1
23.com
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