1. Focus Group
Based on quantitative data I have realised that the
sex appeal in lynx adverts only appeal to males,
females want either attractive males in the advert
or possibly more surrealism and creativity; this is
what is needed to make the lynx product more
unisex.
Which of the following things could influence you
to buy a lynx product even more and why?
Humour, referring to an idea that changes he an
objet in a
Creativity, this is an idea that includes
Claymation/Stop motion using bluetack.
Parody, this would be a parody of ‘Mandem On The
Wall’, but a lynx edition.
Do you reckon it would be effective if lynx made a
new approach to their styles of advertising? For
examples instead of using sex appeal to sell their
deodorant they use more humourous themes
How effective do you think the following ideas are
and why?
A mixture of animation and realism to make a piece
of blue tack come to life after being sprayed with
lynx, this would be a creative advert instead of
the use sex appeal to sell the lynx product.
Parody of the internet series