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Great Quotes To Use & Repeat When You Can’t Find A Better Way Of Saying It

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Random collection of quotes on media, advertising, brand strategy, life and whatever else.

Published in: Technology
  • I just loved this post. I just bought 45,000 quotes for $5 from http://fiverr.com/ashwinb65/give-you-45000-quotes
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  • Citing slide 16: 'If you want to influence people's behaviour....' All kidding and snarkiness aside, the second line should be in a different color font. The black gets lost in the background. I do appreciate the deck though!
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  • Where did yo get slide 42 quote?

    Traditional advertising is buying time, online is about creating time
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  • nice work... If you could pls send a copy to rahuld_indian@yahoo.com. Thnx for your time and considerations..
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  • Lots of great stuff here. The nuggets of knowledge found in here are very useful. Thank you for inspiring us.
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Great Quotes To Use & Repeat When You Can’t Find A Better Way Of Saying It

  1. Great Quotes To Use & Repeat When You Can’t Find A Better Way Of Saying It Collected & Visualised by Tom Himpe
  2. On advertising
  3. <ul><li>The definition of advertising: ‘You lie people to the truth’ </li></ul>
  4. <ul><ul><ul><li>We found advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn </li></ul></ul></ul><ul><ul><ul><li>Andy Tarshis , A.C.Nielsen Company </li></ul></ul></ul>
  5. <ul><ul><ul><li>Stop interrupting what people are interested in, and be what people are interested in </li></ul></ul></ul>
  6. <ul><ul><ul><li>Advertising agencies may come up with the best brand ideas but big brand ideas are not always best expressed through advertising </li></ul></ul></ul><ul><ul><ul><li>adliterate.com </li></ul></ul></ul>
  7. <ul><ul><ul><li>Nike didn’t discover the power of advertising, they discovered the power of their own voice </li></ul></ul></ul><ul><ul><ul><li>Dan Wieden </li></ul></ul></ul>
  8. <ul><ul><ul><li>After the next nuclear holocaust </li></ul></ul></ul><ul><ul><ul><li>there'll be cockroaches </li></ul></ul></ul><ul><ul><ul><li>and ad people </li></ul></ul></ul>
  9. On brand strategy
  10. <ul><ul><ul><li>If you don’t have a strategy, any campaign can take you there </li></ul></ul></ul>
  11. <ul><ul><ul><li>A good strategy should be concrete on the inside and chewing gum on the outside, not the other way around. </li></ul></ul></ul>
  12. <ul><ul><ul><li>The business model of the digital age is one-word equity for brands, that word being the one word that a company wants associated with their brand </li></ul></ul></ul><ul><ul><ul><li>Maurice Saatchi </li></ul></ul></ul>
  13. <ul><ul><ul><li>Successful brands must work like a molecule; adding successive ideas into a chain of interesting innovations, many of which are not even seen as marketing </li></ul></ul></ul><ul><ul><ul><li>John Grant, “The Brand Innovation Manifesto” </li></ul></ul></ul>
  14. <ul><ul><ul><li>The more you understand something, the less interesting it is </li></ul></ul></ul>
  15. <ul><ul><ul><li>You don't need to control the conversation to reap the benefits of the exposure </li></ul></ul></ul><ul><ul><ul><li>Henry Jenkins </li></ul></ul></ul>
  16. <ul><ul><ul><li>If you want to influence people's behaviour, give them something to copy </li></ul></ul></ul>
  17. <ul><ul><ul><li>It’s not what advertising does with the consumer. </li></ul></ul></ul><ul><ul><ul><li>It’s what the consumer does with advertising. </li></ul></ul></ul>
  18. <ul><ul><ul><li>The key is to produce something that both pulls people together and gives them something to do </li></ul></ul></ul><ul><ul><ul><li>Henry Jenkins </li></ul></ul></ul>
  19. <ul><ul><ul><li>The less control a company has over its marketing message, the greater its credibility </li></ul></ul></ul><ul><ul><ul><li>The Economist </li></ul></ul></ul>
  20. <ul><ul><ul><li>If your only tool is a hammer, every problem looks like a nail </li></ul></ul></ul><ul><ul><ul><li>Bernard Baruch </li></ul></ul></ul>
  21. <ul><li>It is difficult to get a man to understand something when his salary depends upon his not understanding it </li></ul><ul><li>Upton Sinclair </li></ul>
  22. <ul><li>The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions </li></ul><ul><li>neurologist Donald Galne </li></ul>
  23. <ul><ul><ul><li>We use logic to prove and intuition to discover </li></ul></ul></ul>
  24. <ul><ul><ul><li>If I can't picture it, I can't understand it </li></ul></ul></ul><ul><ul><ul><li>Albert Einstein </li></ul></ul></ul>
  25. <ul><ul><ul><li>Genius is in simplicity and specificity. </li></ul></ul></ul><ul><ul><ul><li>Success is in consistency. </li></ul></ul></ul>
  26. On ideas
  27. <ul><ul><ul><li>Good ideas are not adopted automatically. They must be driven into practice with courageous patience. </li></ul></ul></ul><ul><ul><ul><li>Admiral Rickover </li></ul></ul></ul>
  28. <ul><ul><ul><li>Adapt the technique to your idea, not your idea to the technique </li></ul></ul></ul><ul><ul><ul><li>Bill Bernbach </li></ul></ul></ul>
  29. <ul><li>The idea is the company. Get employed by it and employ others who believe in it, defend it, develop it and deliver it. </li></ul>
  30. <ul><ul><ul><li>By 2015, there will be no separate media and creative awards because there will be no distinction between ad agency creativity and media agency creativity </li></ul></ul></ul><ul><ul><ul><li>Cliff Francis, P&G's manager of global media and communication, in Cannes 2005 </li></ul></ul></ul>
  31. On media
  32. <ul><ul><ul><li>It used to be that no brand manager at P&G ever got fired for recommending a 30-second TV spot </li></ul></ul></ul>
  33. <ul><ul><ul><li>It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few </li></ul></ul></ul>
  34. <ul><ul><ul><li>We are a big marketer. We are not a mass marketer. </li></ul></ul></ul><ul><ul><ul><li>M. Lawrence Light, McDonald’s chief marketing officer </li></ul></ul></ul>
  35. <ul><ul><ul><li>Media organisations have learned how to buy sausage and bread for the cheapest price, they haven’t learned how to create great tasting hot-dogs </li></ul></ul></ul>
  36. <ul><ul><ul><li>People don’t read ads. They read what interests them, and sometimes that happens to be an ad </li></ul></ul></ul>
  37. <ul><ul><ul><li>We don't want 1.000 channels - we want the one we want to watch </li></ul></ul></ul><ul><ul><ul><li>Nicholas Negroponte </li></ul></ul></ul>
  38. <ul><ul><ul><li>As long as there are sofas, there'll be TV </li></ul></ul></ul><ul><ul><ul><li>Contagious Magazine </li></ul></ul></ul>
  39. On new media
  40. <ul><ul><ul><li>Rule for bloggers: </li></ul></ul></ul><ul><ul><ul><li>first thoughts, best thoughts </li></ul></ul></ul>
  41. <ul><ul><ul><li>Widgets are the glue between people and the content they want </li></ul></ul></ul>
  42. <ul><ul><ul><li>Traditional advertising is buying time, online is about creating time </li></ul></ul></ul>
  43. <ul><ul><ul><li>Peer production is the most powerful industrial force of our time </li></ul></ul></ul><ul><ul><ul><li>Chris Anderson </li></ul></ul></ul>
  44. <ul><ul><ul><li>Instead of asking them to watch, to listen, to play, to passively consume, the race is on to get them to create, to produce and to participate </li></ul></ul></ul><ul><ul><ul><li>trendwatching.com </li></ul></ul></ul>
  45. <ul><ul><ul><li>I think the real indicator will be when someone confesses that they cried at level 17 </li></ul></ul></ul><ul><ul><ul><li>Steven Spielberg, on the fusion of games and film </li></ul></ul></ul>
  46. <ul><ul><ul><li>Participating in conversations is not about crowdsourcing, it's about crowdmanaging </li></ul></ul></ul>
  47. <ul><ul><li>5/50 rule: in 5 years time, 50% of all content will be consumer-generated </li></ul></ul><ul><ul><li>The Podshow </li></ul></ul>
  48. <ul><li>We cannot allow the multiplicity of possibilities to drag us into complexity </li></ul><ul><li>Kevin Roberts </li></ul>
  49. <ul><li>People are replacing their trust in traditional authorities with trust in each other </li></ul>
  50. On the future
  51. <ul><ul><ul><li>The future is already here, it's just not evenly distributed </li></ul></ul></ul><ul><ul><ul><li>William Gibson </li></ul></ul></ul>
  52. <ul><li>We always overestimate what will change the next 2 years, and underestimate what will change the next 10 </li></ul><ul><li>Bill Gates </li></ul>
  53. <ul><ul><ul><li>The one fact about the future of which we can be certain is that it will be utterly fantastic </li></ul></ul></ul><ul><ul><ul><li>Arthur C Clarke </li></ul></ul></ul>
  54. <ul><li>[in the future] you will physically be inside the experience, which will surround you top, bottom, on all sides </li></ul><ul><ul><ul><li>Steven Spielberg </li></ul></ul></ul>
  55. On ambition
  56. <ul><ul><ul><li>It’s quite fun to do the impossible </li></ul></ul></ul><ul><ul><ul><li>Walt Disney </li></ul></ul></ul>
  57. <ul><ul><ul><li>The problem is not that we aim too high and fail, but that we aim too low and succeed. </li></ul></ul></ul>
  58. <ul><ul><ul><li>Stay hungry. Stay foolish </li></ul></ul></ul><ul><ul><ul><li>Steve Jobs </li></ul></ul></ul>
  59. <ul><ul><ul><li>I think that's the best thing in life: keeping busy </li></ul></ul></ul><ul><ul><ul><li>Andy Warhol </li></ul></ul></ul>
  60. On whatever
  61. <ul><li>Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -and a lot of courage- to move in the opposite direction. </li></ul><ul><li>Albert Einstein </li></ul>
  62. <ul><ul><ul><li>If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?' </li></ul></ul></ul>
  63. <ul><ul><ul><li>Actions speak louder than words </li></ul></ul></ul>
  64. <ul><ul><ul><li>It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change </li></ul></ul></ul><ul><ul><ul><li>Charles Darwin </li></ul></ul></ul>
  65. <ul><ul><ul><li>To rob a bank you need two things: a gun and a smile. </li></ul></ul></ul><ul><ul><ul><li>A smile to convince and a gun to convince faster. </li></ul></ul></ul>
  66. <ul><ul><ul><li>It’s nicer to join the pirates than to join the navy </li></ul></ul></ul>
  67. <ul><ul><ul><li>An educated customer is better than an entertained customer, because they're already further down the chain. </li></ul></ul></ul>
  68. <ul><li>If I had asked people what they wanted, I would’ve built a faster horse </li></ul><ul><li>Henry Ford </li></ul>
  69. <ul><ul><ul><li>The consumer is not a moron, it's your wife </li></ul></ul></ul><ul><ul><ul><li>David Ogilvy </li></ul></ul></ul>
  70. <ul><ul><ul><li>The greatest geniuses accomplish more by doing less </li></ul></ul></ul>
  71. <ul><ul><ul><li>The subconscious needs time and space to roam </li></ul></ul></ul>
  72. <ul><ul><ul><li>I make movies for the masses but I speak to them one by one </li></ul></ul></ul><ul><ul><ul><li>Steven Spielberg </li></ul></ul></ul>
  73. <ul><ul><ul><li>Kids, you tried your best and failed miserably. The lesson is, never try. </li></ul></ul></ul><ul><ul><ul><li>Homer Simpson </li></ul></ul></ul>
  74. <ul><ul><ul><li>It takes two people to lie. </li></ul></ul></ul><ul><ul><ul><li>One to lie, and one to listen. </li></ul></ul></ul><ul><ul><ul><li>Homer Simpson </li></ul></ul></ul>
  75. <ul><ul><ul><li>Just because I don’t care, doesn’t mean I don’t understand. </li></ul></ul></ul><ul><ul><ul><li>Homer Simpson </li></ul></ul></ul>
  76. <ul><li>speak less, say more </li></ul>
  77. <ul><li>Before you speak, make sure that what you say is better than silence </li></ul>
  78. <ul><ul><ul><li>What you have to remember when building a mousetrap, is to leave room for the mouse </li></ul></ul></ul>
  79. <ul><ul><ul><li>Any technology that is </li></ul></ul></ul><ul><ul><ul><li>sufficiently advanced is </li></ul></ul></ul><ul><ul><ul><li>indistinguishable from magic </li></ul></ul></ul><ul><ul><ul><li>Arthur C. Clarke </li></ul></ul></ul>
  80. fail fast, learn fast, fix fast

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