Great Quotes To Use &
Repeat When You Can’t Find A Better Way Of Saying It Collected & Visualised by Tom Himpe

On advertising

<ul><li>The definition of advertising: ‘You
lie people to the truth’ </li></ul>

<ul><ul><ul><li>We found advertising works the
way the grass grows. You can never see it, but every week you have to mow the lawn </li></ul></ul></ul><ul><ul><ul><li>Andy Tarshis , A.C.Nielsen Company </li></ul></ul></ul>

<ul><ul><ul><li>Stop interrupting what people are
interested in, and be what people are interested in </li></ul></ul></ul>

<ul><ul><ul><li>Advertising agencies may come up
with the best brand ideas but big brand ideas are not always best expressed through advertising </li></ul></ul></ul><ul><ul><ul><li>adliterate.com </li></ul></ul></ul>

<ul><ul><ul><li>Nike didn’t discover the power
of advertising, they discovered the power of their own voice </li></ul></ul></ul><ul><ul><ul><li>Dan Wieden </li></ul></ul></ul>

<ul><ul><ul><li>After the next nuclear holocaust
</li></ul></ul></ul><ul><ul><ul><li>there'll be cockroaches </li></ul></ul></ul><ul><ul><ul><li>and ad people </li></ul></ul></ul>

On brand strategy

<ul><ul><ul><li>If you don’t have a
strategy, any campaign can take you there </li></ul></ul></ul>

<ul><ul><ul><li>A good strategy should be
concrete on the inside and chewing gum on the outside, not the other way around. </li></ul></ul></ul>

<ul><ul><ul><li>The business model of the
digital age is one-word equity for brands, that word being the one word that a company wants associated with their brand </li></ul></ul></ul><ul><ul><ul><li>Maurice Saatchi </li></ul></ul></ul>

<ul><ul><ul><li>Successful brands must work like
a molecule; adding successive ideas into a chain of interesting innovations, many of which are not even seen as marketing </li></ul></ul></ul><ul><ul><ul><li>John Grant, “The Brand Innovation Manifesto” </li></ul></ul></ul>

<ul><ul><ul><li>The more you understand something,
the less interesting it is </li></ul></ul></ul>

<ul><ul><ul><li>You don't need to control
the conversation to reap the benefits of the exposure </li></ul></ul></ul><ul><ul><ul><li>Henry Jenkins </li></ul></ul></ul>

<ul><ul><ul><li>If you want to influence
people's behaviour, give them something to copy </li></ul></ul></ul>

<ul><ul><ul><li>It’s not what advertising does
with the consumer. </li></ul></ul></ul><ul><ul><ul><li>It’s what the consumer does with advertising. </li></ul></ul></ul>

<ul><ul><ul><li>The key is to produce
something that both pulls people together and gives them something to do </li></ul></ul></ul><ul><ul><ul><li>Henry Jenkins </li></ul></ul></ul>

<ul><ul><ul><li>The less control a company
has over its marketing message, the greater its credibility </li></ul></ul></ul><ul><ul><ul><li>The Economist </li></ul></ul></ul>

<ul><ul><ul><li>If your only tool is
a hammer, every problem looks like a nail </li></ul></ul></ul><ul><ul><ul><li>Bernard Baruch </li></ul></ul></ul>

<ul><li>It is difficult to get
a man to understand something when his salary depends upon his not understanding it </li></ul><ul><li>Upton Sinclair </li></ul>

<ul><li>The essential difference between emotion
and reason is that emotion leads to action, while reason leads to conclusions </li></ul><ul><li>neurologist Donald Galne </li></ul>

<ul><ul><ul><li>We use logic to prove
and intuition to discover </li></ul></ul></ul>

<ul><ul><ul><li>If I can't picture it,
I can't understand it </li></ul></ul></ul><ul><ul><ul><li>Albert Einstein </li></ul></ul></ul>

<ul><ul><ul><li>Genius is in simplicity and
specificity. </li></ul></ul></ul><ul><ul><ul><li>Success is in consistency. </li></ul></ul></ul>

On ideas

<ul><ul><ul><li>Good ideas are not adopted
automatically. They must be driven into practice with courageous patience. </li></ul></ul></ul><ul><ul><ul><li>Admiral Rickover </li></ul></ul></ul>

<ul><ul><ul><li>Adapt the technique to your
idea, not your idea to the technique </li></ul></ul></ul><ul><ul><ul><li>Bill Bernbach </li></ul></ul></ul>

<ul><li>The idea is the company.
Get employed by it and employ others who believe in it, defend it, develop it and deliver it. </li></ul>

<ul><ul><ul><li>By 2015, there will be
no separate media and creative awards because there will be no distinction between ad agency creativity and media agency creativity </li></ul></ul></ul><ul><ul><ul><li>Cliff Francis, P&G's manager of global media and communication, in Cannes 2005 </li></ul></ul></ul>

On media

<ul><ul><ul><li>It used to be that
no brand manager at P&G ever got fired for recommending a 30-second TV spot </li></ul></ul></ul>

<ul><ul><ul><li>It no longer makes economic
sense to send an advertising message to the many in hopes of persuading the few </li></ul></ul></ul>

<ul><ul><ul><li>We are a big marketer.
We are not a mass marketer. </li></ul></ul></ul><ul><ul><ul><li>M. Lawrence Light, McDonald’s chief marketing officer </li></ul></ul></ul>

<ul><ul><ul><li>Media organisations have learned how
to buy sausage and bread for the cheapest price, they haven’t learned how to create great tasting hot-dogs </li></ul></ul></ul>

<ul><ul><ul><li>People don’t read ads. They
read what interests them, and sometimes that happens to be an ad </li></ul></ul></ul>

<ul><ul><ul><li>We don't want 1.000 channels
- we want the one we want to watch </li></ul></ul></ul><ul><ul><ul><li>Nicholas Negroponte </li></ul></ul></ul>

<ul><ul><ul><li>As long as there are
sofas, there'll be TV </li></ul></ul></ul><ul><ul><ul><li>Contagious Magazine </li></ul></ul></ul>

On new media

<ul><ul><ul><li>Rule for bloggers: </li></ul></ul></ul><ul><ul><ul><li>first thoughts,
best thoughts </li></ul></ul></ul>

<ul><ul><ul><li>Widgets are the glue between
people and the content they want </li></ul></ul></ul>

<ul><ul><ul><li>Traditional advertising is buying time,
online is about creating time </li></ul></ul></ul>

<ul><ul><ul><li>Peer production is the most
powerful industrial force of our time </li></ul></ul></ul><ul><ul><ul><li>Chris Anderson </li></ul></ul></ul>

<ul><ul><ul><li>Instead of asking them to
watch, to listen, to play, to passively consume, the race is on to get them to create, to produce and to participate </li></ul></ul></ul><ul><ul><ul><li>trendwatching.com </li></ul></ul></ul>

<ul><ul><ul><li>I think the real indicator
will be when someone confesses that they cried at level 17 </li></ul></ul></ul><ul><ul><ul><li>Steven Spielberg, on the fusion of games and film </li></ul></ul></ul>

<ul><ul><ul><li>Participating in conversations is not
about crowdsourcing, it's about crowdmanaging </li></ul></ul></ul>

<ul><ul><li>5/50 rule: in 5 years
time, 50% of all content will be consumer-generated </li></ul></ul><ul><ul><li>The Podshow </li></ul></ul>

<ul><li>We cannot allow the multiplicity
of possibilities to drag us into complexity </li></ul><ul><li>Kevin Roberts </li></ul>

<ul><li>People are replacing their trust
in traditional authorities with trust in each other </li></ul>

On the future

<ul><ul><ul><li>The future is already here,
it's just not evenly distributed </li></ul></ul></ul><ul><ul><ul><li>William Gibson </li></ul></ul></ul>

<ul><li>We always overestimate what will
change the next 2 years, and underestimate what will change the next 10 </li></ul><ul><li>Bill Gates </li></ul>

<ul><ul><ul><li>The one fact about the
future of which we can be certain is that it will be utterly fantastic </li></ul></ul></ul><ul><ul><ul><li>Arthur C Clarke </li></ul></ul></ul>

<ul><li>[in the future] you will
physically be inside the experience, which will surround you top, bottom, on all sides </li></ul><ul><ul><ul><li>Steven Spielberg </li></ul></ul></ul>

On ambition

<ul><ul><ul><li>It’s quite fun to do
the impossible </li></ul></ul></ul><ul><ul><ul><li>Walt Disney </li></ul></ul></ul>

<ul><ul><ul><li>The problem is not that
we aim too high and fail, but that we aim too low and succeed. </li></ul></ul></ul>

<ul><ul><ul><li>Stay hungry. Stay foolish </li></ul></ul></ul><ul><ul><ul><li>Steve
Jobs </li></ul></ul></ul>

<ul><ul><ul><li>I think that's the best
thing in life: keeping busy </li></ul></ul></ul><ul><ul><ul><li>Andy Warhol </li></ul></ul></ul>

On whatever

<ul><li>Any intelligent fool can make
things bigger, more complex, and more violent. It takes a touch of genius -and a lot of courage- to move in the opposite direction. </li></ul><ul><li>Albert Einstein </li></ul>

<ul><ul><ul><li>If we took the mission
statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?' </li></ul></ul></ul>

<ul><ul><ul><li>Actions speak louder than words
</li></ul></ul></ul>

<ul><ul><ul><li>It is not the strongest
of the species that survive, nor the most intelligent, but the one most responsive to change </li></ul></ul></ul><ul><ul><ul><li>Charles Darwin </li></ul></ul></ul>

<ul><ul><ul><li>To rob a bank you
need two things: a gun and a smile. </li></ul></ul></ul><ul><ul><ul><li>A smile to convince and a gun to convince faster. </li></ul></ul></ul>

<ul><ul><ul><li>It’s nicer to join the
pirates than to join the navy </li></ul></ul></ul>

<ul><ul><ul><li>An educated customer is better
than an entertained customer, because they're already further down the chain. </li></ul></ul></ul>

<ul><li>If I had asked people
what they wanted, I would’ve built a faster horse </li></ul><ul><li>Henry Ford </li></ul>

<ul><ul><ul><li>The consumer is not a
moron, it's your wife </li></ul></ul></ul><ul><ul><ul><li>David Ogilvy </li></ul></ul></ul>

<ul><ul><ul><li>The greatest geniuses accomplish more
by doing less </li></ul></ul></ul>

<ul><ul><ul><li>The subconscious needs time and
space to roam </li></ul></ul></ul>

<ul><ul><ul><li>I make movies for the
masses but I speak to them one by one </li></ul></ul></ul><ul><ul><ul><li>Steven Spielberg </li></ul></ul></ul>

<ul><ul><ul><li>Kids, you tried your best
and failed miserably. The lesson is, never try. </li></ul></ul></ul><ul><ul><ul><li>Homer Simpson </li></ul></ul></ul>

<ul><ul><ul><li>It takes two people to
lie. </li></ul></ul></ul><ul><ul><ul><li>One to lie, and one to listen. </li></ul></ul></ul><ul><ul><ul><li>Homer Simpson </li></ul></ul></ul>

<ul><ul><ul><li>Just because I don’t care,
doesn’t mean I don’t understand. </li></ul></ul></ul><ul><ul><ul><li>Homer Simpson </li></ul></ul></ul>

<ul><li>speak less, say more </li></ul>

<ul><li>Before you speak, make sure
that what you say is better than silence </li></ul>

<ul><ul><ul><li>What you have to remember
when building a mousetrap, is to leave room for the mouse </li></ul></ul></ul>

<ul><ul><ul><li>Any technology that is </li></ul></ul></ul><ul><ul><ul><li>sufficiently
advanced is </li></ul></ul></ul><ul><ul><ul><li>indistinguishable from magic </li></ul></ul></ul><ul><ul><ul><li>Arthur C. Clarke </li></ul></ul></ul>

fail fast, learn fast, fix
fast