Great Quotes To Use &
Repeat When You Can’t
Find A Better Way Of
Saying It
Collected & Visualised by
Tom Himpe
On advertising
The definition of advertising:
‘You lie people to the truth’
We found advertising
works the way the grass
grows. You can never
see it, but every week
you have to mow the
lawn
Andy Tar...
Stop interrupting what people are interested in, and
be what people are interested in
Advertising agencies may come up
with the best brand ideas but big
brand ideas are not always best
expressed through adver...
Nike didn’t discover the power of
advertising, they discovered the
power of their own voice
Dan Wieden
After the next nuclear holocaust
there'll be cockroaches
and ad people
On brand strategy
If you don’t have a strategy,
any campaign can take you
there
A good
strategy
should be
concrete on
the inside
and chewing
gum on the
outside, not
the other way
around.
The business model of
the digital age is
one-word equity for
brands, that word
being the one word
that a company
wants ass...
Successful brands must work like a molecule; adding
successive ideas into a chain of interesting innovations,
many of whic...
The more you
understand
something,
the less
interesting
it is
You don't need to control the
conversation to reap the benefits
of the exposure
Henry Jenkins
If you want to influence people's behaviour,
give them something to copy
It’s not what advertising does with the consumer.
It’s what the consumer does with advertising.
QuickTime™ and a
TIFF (LZW...
The key is to
produce
something that
both pulls
people together
and gives them
something to do
Henry Jenkins
The less control a company has over
its marketing message, the greater
its credibility
The Economist
If your only tool is a hammer, every
problem looks like a nail
Bernard Baruch
It is difficult to get a man to understand something when his
salary depends upon his not understanding it
Upton Sinclair
The essential difference between
emotion and reason is that emotion
leads to action, while reason leads
to conclusions
neu...
We use logic to prove and intuition to
discover
If I can't picture it, I can't understand it
Albert Einstein
Genius is in simplicity and specificity.
Success is in consistency.
On ideas
Good ideas are not adopted automatically.
They must be driven into practice with
courageous patience.
Admiral Rickover
Adapt the
technique to
your idea,
not your
idea to the
technique
Bill Bernbach
The idea is the
company. Get
employed by it
and employ others
who believe in
it, defend it,
develop it and
deliver it.
By 2015, there will be
no separate media and
creative awards
because there will be
no distinction between
ad agency creati...
On media
It used to be that no brand manager at
P&G ever got fired for recommending
a 30-second TV spot
It no longer makes economic sense to send an
advertising message to the many in hopes of
persuading the few
We are a big marketer. We are not a mass marketer.
M. Lawrence Light, McDonald’s chief marketing officer
Media organisations have learned how to
buy sausage and bread for the cheapest
price, they haven’t learned how to create
g...
People don’t read
ads. They read
what interests
them, and
sometimes that
happens to be an
ad
We don't want 1.000 channels - we want the one
we want to watch
Nicholas Negroponte
As long as there
are sofas,
there'll be TV
Contagious
Magazine
On new media
Rule for bloggers:
first thoughts, best thoughts
Widgets are the glue
between people and
the content they
want
Traditional
advertising is
buying time,
online is about
creating time
Peer production is the most powerful
industrial force of our time
Chris Anderson
Instead of asking them to watch, to listen,
to play, to passively consume, the race is
on to get them to create, to produc...
I think the real indicator will be when someone confesses
that they cried at level 17
Steven Spielberg, on the fusion of g...
QuickTime™ and a
TIFF (LZW) decompressor
are needed to see this picture.
Participating in conversations is not about
crowd...
5/50 rule: in 5 years time, 50%
of all content will be
consumer-generated
The Podshow
We cannot allow the multiplicity of
possibilities to drag us into
complexity
Kevin Roberts
People are replacing their trust in traditional
authorities with trust in each other
On the future
The future is already here, it's
just not evenly distributed
William Gibson
We always overestimate what will change the next 2
years, and underestimate what will change the next
10
Bill Gates
The one fact about the future of which we can be
certain is that it will be utterly fantastic
Arthur C Clarke
[in the future] you will physically be
inside the experience, which will
surround you top, bottom, on all sides
Steven Spi...
On ambition
It’s quite fun to
do the impossible
Walt Disney
The problem is
not that we
aim too high
and fail, but
that we aim
too low and
succeed.
Stay hungry.
Stay foolish
Steve Jobs
I think that's
the best
thing in
life: keeping
busy
Andy Warhol
On whatever
Any intelligent fool
can make things
bigger, more complex,
and more violent. It
takes a touch of
genius -and a lot of
cour...
If we took the mission
statements of 100 large
industrial companies,
mixed them up while
everyone was asleep, and
reassign...
Actions speak louder than words
It is not the strongest of the species that survive, nor the most
intelligent, but the one most responsive to change
Charl...
To rob a bank
you need two
things: a gun
and a smile.
A smile to
convince and a
gun to convince
faster.
It’s nicer to
join the
pirates
than to
join the
navy
An educated
customer is
better than an
entertained
customer, because
they're already
further down the
chain.
If I had asked people what they wanted, I
would’ve built a faster horse
Henry Ford
The consumer is
not a moron,
it's your wife
David Ogilvy
The greatest
geniuses
accomplish
more by doing
less
The subconscious needs
time and space to
roam
I make movies for
the masses but I
speak to them one
by one
Steven Spielberg
Kids, you tried
your best and
failed miserably.
The lesson is,
never try.
Homer Simpson
It takes two
people to lie.
One to lie, and
one to listen.
Homer Simpson
Just because I
don’t care,
doesn’t mean I
don’t
understand.
Homer Simpson
speak less, say more
Before you
speak, make
sure that what
you say is
better than
silence
What you have to remember when building a
mousetrap, is to leave room for the mouse
Any technology that is
sufficiently advanced is
indistinguishable from magic
Arthur C. Clarke
QuickTime™ and a
TIFF (LZW) decompressor
are needed to see this picture.
fail fast, learn fast, fix fast
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Great quotes to use repeat when you cant find a better way of saying it

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We found advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn

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Great quotes to use repeat when you cant find a better way of saying it

  1. 1. Great Quotes To Use & Repeat When You Can’t Find A Better Way Of Saying It Collected & Visualised by Tom Himpe
  2. 2. On advertising
  3. 3. The definition of advertising: ‘You lie people to the truth’
  4. 4. We found advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn Andy Tarshis, A.C.Nielsen Company
  5. 5. Stop interrupting what people are interested in, and be what people are interested in
  6. 6. Advertising agencies may come up with the best brand ideas but big brand ideas are not always best expressed through advertising adliterate.com
  7. 7. Nike didn’t discover the power of advertising, they discovered the power of their own voice Dan Wieden
  8. 8. After the next nuclear holocaust there'll be cockroaches and ad people
  9. 9. On brand strategy
  10. 10. If you don’t have a strategy, any campaign can take you there
  11. 11. A good strategy should be concrete on the inside and chewing gum on the outside, not the other way around.
  12. 12. The business model of the digital age is one-word equity for brands, that word being the one word that a company wants associated with their brand Maurice Saatchi
  13. 13. Successful brands must work like a molecule; adding successive ideas into a chain of interesting innovations, many of which are not even seen as marketing John Grant, “The Brand Innovation Manifesto”
  14. 14. The more you understand something, the less interesting it is
  15. 15. You don't need to control the conversation to reap the benefits of the exposure Henry Jenkins
  16. 16. If you want to influence people's behaviour, give them something to copy
  17. 17. It’s not what advertising does with the consumer. It’s what the consumer does with advertising. QuickTime™ and a TIFF (LZW) decompressor are needed to see this picture.
  18. 18. The key is to produce something that both pulls people together and gives them something to do Henry Jenkins
  19. 19. The less control a company has over its marketing message, the greater its credibility The Economist
  20. 20. If your only tool is a hammer, every problem looks like a nail Bernard Baruch
  21. 21. It is difficult to get a man to understand something when his salary depends upon his not understanding it Upton Sinclair
  22. 22. The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions neurologist Donald Galne
  23. 23. We use logic to prove and intuition to discover
  24. 24. If I can't picture it, I can't understand it Albert Einstein
  25. 25. Genius is in simplicity and specificity. Success is in consistency.
  26. 26. On ideas
  27. 27. Good ideas are not adopted automatically. They must be driven into practice with courageous patience. Admiral Rickover
  28. 28. Adapt the technique to your idea, not your idea to the technique Bill Bernbach
  29. 29. The idea is the company. Get employed by it and employ others who believe in it, defend it, develop it and deliver it.
  30. 30. By 2015, there will be no separate media and creative awards because there will be no distinction between ad agency creativity and media agency creativity Cliff Francis, P&G's manager of global media and communication, in Cannes 2005
  31. 31. On media
  32. 32. It used to be that no brand manager at P&G ever got fired for recommending a 30-second TV spot
  33. 33. It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few
  34. 34. We are a big marketer. We are not a mass marketer. M. Lawrence Light, McDonald’s chief marketing officer
  35. 35. Media organisations have learned how to buy sausage and bread for the cheapest price, they haven’t learned how to create great tasting hot-dogs
  36. 36. People don’t read ads. They read what interests them, and sometimes that happens to be an ad
  37. 37. We don't want 1.000 channels - we want the one we want to watch Nicholas Negroponte
  38. 38. As long as there are sofas, there'll be TV Contagious Magazine
  39. 39. On new media
  40. 40. Rule for bloggers: first thoughts, best thoughts
  41. 41. Widgets are the glue between people and the content they want
  42. 42. Traditional advertising is buying time, online is about creating time
  43. 43. Peer production is the most powerful industrial force of our time Chris Anderson
  44. 44. Instead of asking them to watch, to listen, to play, to passively consume, the race is on to get them to create, to produce and to participate trendwatching.com
  45. 45. I think the real indicator will be when someone confesses that they cried at level 17 Steven Spielberg, on the fusion of games and film
  46. 46. QuickTime™ and a TIFF (LZW) decompressor are needed to see this picture. Participating in conversations is not about crowdsourcing, it's about crowdmanaging
  47. 47. 5/50 rule: in 5 years time, 50% of all content will be consumer-generated The Podshow
  48. 48. We cannot allow the multiplicity of possibilities to drag us into complexity Kevin Roberts
  49. 49. People are replacing their trust in traditional authorities with trust in each other
  50. 50. On the future
  51. 51. The future is already here, it's just not evenly distributed William Gibson
  52. 52. We always overestimate what will change the next 2 years, and underestimate what will change the next 10 Bill Gates
  53. 53. The one fact about the future of which we can be certain is that it will be utterly fantastic Arthur C Clarke
  54. 54. [in the future] you will physically be inside the experience, which will surround you top, bottom, on all sides Steven Spielberg
  55. 55. On ambition
  56. 56. It’s quite fun to do the impossible Walt Disney
  57. 57. The problem is not that we aim too high and fail, but that we aim too low and succeed.
  58. 58. Stay hungry. Stay foolish Steve Jobs
  59. 59. I think that's the best thing in life: keeping busy Andy Warhol
  60. 60. On whatever
  61. 61. Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -and a lot of courage- to move in the opposite direction. Albert Einstein
  62. 62. If we took the mission statements of 100 large industrial companies, mixed them up while everyone was asleep, and reassigned them at random, would anyone wake up tomorrow and cry, 'My gosh, where has our mission statement gone?'
  63. 63. Actions speak louder than words
  64. 64. It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change Charles Darwin QuickTime™ and a TIFF (LZW) decompressor are needed to see this picture.
  65. 65. To rob a bank you need two things: a gun and a smile. A smile to convince and a gun to convince faster.
  66. 66. It’s nicer to join the pirates than to join the navy
  67. 67. An educated customer is better than an entertained customer, because they're already further down the chain.
  68. 68. If I had asked people what they wanted, I would’ve built a faster horse Henry Ford
  69. 69. The consumer is not a moron, it's your wife David Ogilvy
  70. 70. The greatest geniuses accomplish more by doing less
  71. 71. The subconscious needs time and space to roam
  72. 72. I make movies for the masses but I speak to them one by one Steven Spielberg
  73. 73. Kids, you tried your best and failed miserably. The lesson is, never try. Homer Simpson
  74. 74. It takes two people to lie. One to lie, and one to listen. Homer Simpson
  75. 75. Just because I don’t care, doesn’t mean I don’t understand. Homer Simpson
  76. 76. speak less, say more
  77. 77. Before you speak, make sure that what you say is better than silence
  78. 78. What you have to remember when building a mousetrap, is to leave room for the mouse
  79. 79. Any technology that is sufficiently advanced is indistinguishable from magic Arthur C. Clarke
  80. 80. QuickTime™ and a TIFF (LZW) decompressor are needed to see this picture. fail fast, learn fast, fix fast

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