Vida Hotel Influencer Strategy

1. Social Influencer Proposal &
Baseline Programme

2. OBJECTIVES
That Vida Hotel becomes part of the online conversation
surrounding travel, luxury, and lifestyle.
&
Increase brand awareness amongst highly connected, influencers
attending the event particularly in lifestyle and travel.

3. • Vida can invite influencers from different genres to discover all that
Vida has to offer.
• Although the hotel’s influencer list will consist of bloggers who living
within the GCC.
• We will select those have an international presence (and therefore
reside from other parts of the world i.e. the EU, USA, and etc).
• Influencers will be encouraged to explore the hotel’s grounds, take
part activities such as the Urban picnic, and utilize one of the hotel’s
greatest assets – Vida’s Concierge Service.
INTRODUCTION

4. Step 1: A number of bloggers will be chosen and aligned with the client
each month. The aim is to engage at least 15- 20 social influencers with a
social reach of 2,000+ or more.
•
Step 2: All valued social presences will be taken into account, which
means a social influencer needs to have more than just a blog. Bloggers
will be profiled on key factors such as frequency content creation, reach,
passion, and versatility.
•
Step 3: Once approved, bloggers are personally engaged with a
selected email from our social team that is just for them.
BASELINE PROPOSAL

5. Step 4: Once acknowledged, the social influencer will be sent a
personalized invitation to explore the hotel.
• .
Step 5: After their trial of the hotel, the social team will follow up
with the social influencer regarding their experience.
•
Step 6: Mentions of the review will be tracked daily by the team.
Each mention will be calculated by the amount posts,
impressions and finalized reach.
BASELINE PROPOSAL

6. BLOGGER SAMPLES

7. Blog: Candy & Couture
Twitter: @sa7arfarooq
@CandyandCouture
@XO_PR
Facebook: Candy & Couture
Location: Dubai
SOCIAL INFLUENCER: LIFESTYLE & FASHION
NAME: Sahar Farooq
ABOUT: Lifestyle Blogger. Stylist. Socialite.
WHY WORK WITH HER:
A London lass, with Middle Eastern swag, Sahar is every
brand’s dream. From the hottest events in Dubai to the
technical elements of an Infiniti race car, Sahar has a
passion for it. The ultimate trend setter, and loyal social
user, there isn’t an event worth knowing about, that Sahar
isn’t already on the guest list for. Via her short time in
Dubai she has already made a name for herself with
some of the world’s top brands. In the past we’ve worked
with her trialling automotive cars, cameras, and family
based events. Her past work, has gained her placements
in Gulf News, Daily Mail, Grazia as well as her own blog
and social presences

8. Name: Jesse J. Ode
Blog: Tech Circle DXB
Twitter: @TechCircleDxb
Facebook: Tech Circle Dxb
Location: Dubai
SOCIAL INFLUENCER: LIFESTYLE & TECHNOLOGY
NAME: Jesse J Ode.
ABOUT: Techie. Lifestyle & Automotive Blogger.
WHY WORK WITH HIM:
An enthusiastic gamer and techie, Jesse is a
unique attribute to the Middle Eastern tech and
social atmosphere. He infuses his western
background with his experience of Middle Eastern
culture, and places it all into his blog – Tech Circle
Dubai. We’ve had the pleasure of working with
Jesse for F1. His presence brought a new edge
the to the writers the brand had worked with in the
past. Jesse looked at the technical elements of
the car, which gave audiences information they
would have other wised missed from your average
automotive blogger.

9. Visits & Reports

10. Teresa Karpinska
Launched by a fashion stylist from Sweden living in
Dubai – hosts Teresa's stylist portfolio as well as a
fashion and lifestyle blog. She provides a stylish
and informative look on not only fashion but events
and causes as well. She is the blogger of choice
for reviews within the city and beyond. Calling
herself the style drifter, Teresa graces her readers
with an extensive blog site, with great design and
exquisite writing techniques. Teresa describe her
blog as, “one of my biggest hobbies and my
creative outlet.; I write about my work, my personal
perception of style and life as an ocean lover and
surfer rookie in perpetually sunny metropolis that is
Dubai.”
Followers
Total Reach 16,084
12,121
417
3,546

11. STYLE DRIFTER - TERESA KARPINSKA
Facebook
Page likes: 3585
Total likes for posts: 19

12. STYLE DRIFTER - TERESA KARPINSKA
Instagram
Followers: 14,7K
Post Favorites Total: 992
Comments: 14

13. NADYA HASAN
A lifestyle and fashion IT girl Nadya is most definitely it!
To say that Nadya is a Emirati Fashionista is cutting it
short, as the creator of Fierce Diaries thinks, breathes and
lives fashion. She states that her blog is, “the idea that
fuses a fashionable statement and unique style into the
Arab world of fashion has always been a dream” of hers.
She has worked hard and is now able to live her dream
through her internationally known blog. Nadya is well
known for her eye to pick new and upcoming designers,
which has proven to be a great success in the UAE
fashion world. Being one of the leading blog pioneers of
this region, she is definitely one to be idolized in regards
to the fashion sphere of the UAE, GCC and middle east.
Followers
Total Reach 103,197
86,259
7,242
9,696

14. THE FIERCE DIARIES - NADYA HASAN
Engagement Total
Favourites 12
Retweets 2
Link: https://twitter.co
m/thefierce_nay

15. THE FIERCE DIARIES - NADYA HASAN
Engagement Total
Likes 8,687
Comments 137
http://instagram.com/thefierce_nay

16. Engagement Total
Likes 245
Comments 6
Shares 1
THE FIERCE DIARIES - NADYA HASAN
Https://www.Facebook.Com/pages/my-little-fashion-diary/116737711685423?Sk=app_267091300008193

17. http://thefiercediaries.com/201
5/02/vida-hotel/
THE FIERCE DIARIES - NADYA HASAN

18. Engagement Total
Likes 8,687
Comments 137
Instagram
Engagement Total
Favourites 12
Retweets 2
Twitter
Engagement Total
Likes 245
Comments 6
Shares 1
Facebook
THE FIERCE DIARIES - NADYA HASAN

19. PARISA & LYDIA BIRGANI
The Fashion Hub is a style portal based in Dubai and Abu Dhabi
that covers, consults and promotes all things extraordinary
throughout fashion and lifestyle.
The TFH sisters have been named 'Names to know on the
Internet' in 2012, as well as 'The top websites to follow in the
Middle East'.
After setting up one of the regions first ever style portals, the
sisters have gone on to become global brand ambassadors,
contributors, stylists and consultants for leading local and
global brands. The girls have been recognised for their work,
and have been featured in publications such as Time Out, ELLE,
Style.com/Arabia, Harpers Bazaar, DIVA, Friday Magazine and
Grazia.
Followers
Total Reach 10,726
10,152
794
5,095

20. Engagement Total
Likes 419
Comments 7
Shares 5
https://www.facebook.com/pages/The-Fashion-Hub/324
953694255972?sk=photos_stream&ref=page_internal
THE FASHION HUB

21. Engagement Total
Favourites 7
Retweets 9
https://twitter.com/parisatfh
THE FASHION HUB

22. Engagement Total
Likes 1614
Comments 15
http://instagram.com/parisabee/
THE FASHION HUB

23. Engagement Total
Likes 955
Comments 21
http://instagram.com/lydialilab/
THE FASHION HUB

24. Engagement Total
Likes 2569
Comments 36
Total
Instagram
Engagement Total
Favourites 7
Retweets 9
Twitter
Engagement Total
Likes 419
Comments 7
Shares 5
Facebook
THE FASHION HUB

25. LAILLI & ALIZEY MIRZA
Followers
Total Reach 40,687
25,249
9,053
6,385
Pint Sized Fashion is like looking into the personal style diary of
sisters and fashion duo Lailli and Alizey Mirza. Each based in
London and Dubai, the young women are Dubai elites. Now 18
the women have changed what it means to pave your own way.
Voted Grazia’s Best Style bloggers of 2012, these young
women encompass the impiety of all things fashionable and are
more importantly avid travellers. They provide an outlook into a
world that many dream of and at such a young have already
launched two fashion lines within the past 2 years.
Both are setting up their own establishments up and are
becoming new trendsetters within their own right and the greatest
guests money can’t buy!

26. https://twitter.com/pintsizedfash/status/5437049554423
02976
Re –Tweet: 1
Favourite: 1
https://twitter.com/pintsizedfash/status/5459835520141
27105
Re –Tweet: 1
Favourite: 1
LAILLI MIRZA

27. Link:
https://twitter.com/LailliMirza/status/562762660933292032
Re –Tweet: 3
Favourite: 7
Link:
https://twitter.com/LailliMirza/status/543431805085315072
Re –Tweet: 2
Favourite: 7
LAILLI MIRZA

28. Link:
http://pintsizedfashionista.com/staycation-vida-dubai/
LAILLI MIRZA

29. Lailli Mirza- Blog Post

30. Lailli Mirza- Blog Post
http://pintsizedfashionista.com/s
taycation-vida-dubai/

31. Lailli Mirza- Blog Post
http://pintsizedfashionista.com/s
taycation-vida-dubai/

32. LAILLI MIRZA

33. http://pintsizedfashionista.com/s
taycation-vida-dubai/
Lailli Mirza- Blog Post

34. http://pintsizedfashionista.com/stayc
ation-vida-dubai/
LAILLI MIRZA

35. TALA SAMMAN
Born in Chicago, originally Syrian, but raised in Dubai Tala is
definitely the perfect influencer. She juggles Fashion,
Lifestyle, and Travel pieces, having edited the first blog to
come out of the UAE in 2009. She has also been nominated
for an array of awards.
Myfashdiary.com has been nominated in Ahlan! Magazine’s
Best at the Dubai awards, as well as at the Marie Claire, UK
Blog, and Twitter awards. She has been featured in
publications such as The Guardian, Grazia UK, Grazia
Middle East, Harper’s Bazaar Arabia, and Marie Claire
Middle East. .
She states that: “Myfashdiary.com is a celebration of what I
love in Fashion, Beauty, and Travel & Food. You won’t be
seeing anything negative because I don’t blog about
something I don’t genuinely love.”
Followers
Total Reach 425,492
79,420
17,271
328,801

36. http://mylittlefashiondiary.net/blog/
TALA SAMMAN

37. Total
Instagram
Twitter
Engagement Total
Favourites 5
Retweets 0
Engagement Total
Likes 1242
Comments 25
https://twitter.com/myfashdiary
http://instagram.com/myfashdiary
TALA SAMMAN

38. Twitter
Instagram
Engagement Total
Favourites 5
Retweets 0
Engagement Total
Likes 1242
Comments 25
Link: https://twitter.com/myfashdi
ary
Link: http://instagram.com/myfashdiary
TALA SAMMAN

39. USHI SATO
Followers
Total Reach 3,331
112
1,704
1,515
Dubai based fashion artist Ushi Sato is one of a kind. His blog is
a mix of his own creative thoughts and pieces, as well as his
opinions on the unique lifestyle and beautiful luxuries that the
city of Dubai can offer. Whether it be Arts, Culture, People,
Fashion, Style or shopping, he covers it in a way that entices his
readers and makes them trust in his artistic opinions. Ushi is one
of Dubai's few male bloggers who makes tells his stories in a
unique and varied way. He considers Ushi Sato his alter ego,
having grown up in the Philippines. Apart from fashion
consulting, he also loves to design and create wedding gowns
for a living. In short his, blog is all about the passions that burn
within him, colourfully poured out onto a blank canvas. A true
critic, reviewer, designer and artist.

40. Engagement Total
Favourites 28
Retweets 14
https://twitter.com/dshadesandscarf
USHI SATO

41. Ushi Sato - Instagram
Engagement Total
Likes 789
Comments 15
Link: http://instagram.com/UshiSa
to

42. Engagement Total
Likes 11
Comments 0
Shares 0
https://www.facebook.com/TheShad
esAndScarf
USHI SATO

43. http://www.theshadesandscarf.com/vida-hotel-weekend-diary/
USHI SATO

44. Engagement Total
Likes 2569
Comments 36
Total
Instagram
Engagement Total
Favourites 789
Retweets 15
Twitter
Engagement Total
Likes 1
Comments 0
Shares 0
Facebook
USHI SATO

45. SAMER MARZOUQ
A digital champion, Samer Marzouq blogs and tweets
about advertising, media and entertainment both in
English and Arabic. He launched his blog jazarah in
2006, so that he as well as the GCC could have their own
corner on the internet. Since that time his blog gas
allowed him to share his ideas and become the online
magazine it is today! Samer has been invited to
everything from exclusive product launches with Infiniti
cars to the most stylish of events. Although his immediate
social reach is local, he has a great international following
particular in the EU and Jordan.
Followers
Total Reach 6,941
59
2,837
4,045

46. Engagement Total
Likes 55
Comments 4
http://instagram.com/samermarzouq
SAMER MARZOUQ

47. Engagement Total
Likes 4
Comments 0
Shares 0
https://www.facebook.co
m/samer.marzouq
SAMER MARZOUQ

48. Engagement Total
Likes 55
Comments 4
Total
Instagram
Engagement Total
Favourites -
Retweets -
Twitter
Engagement Total
Likes 4
Comments 0
Shares 0
Facebook
SAMER MARZOUQ

49. NICK REGO
Followers
Total Reach 18,260
125
405
17,730
Nick has been dubbed as a “witty and intelligent writer” and well as a
“great boss and a dedicated Editor”. Formerly working as an IT &
Marketing Manager and writing for tbreak, Nick now dedicates his life
fully to writing articles and reviews. In 2013 he became the Editor of
Askmen.com (recently launched in Dubai), the world’s largest men’s
lifestyle magazines and specializes in writing tech related pieces.
Askmen.com recently won Digiday’s ‘Best Design Award’. Nick has
express that the goal of Askmen is “to be a one-stop source for men
on all facets of their life – everything from taking care of their health to
the latest fashion trends. We have a very exciting year ahead of us,
and we are proud to be bringing our knowledge and expertise to a
demographic that is constantly looking for ways to better
themselves.”

50. http://me.askmen.com/hotel/1099538/g
allery/vida-downtown?p=1
http://me.askmen.com/hotel/1099538/gallery/vida-downtown?p=1
NICK REGO (ASKMEN)

51. Instagram
Engagement Total
Likes 1242
Comments 25
https://www.facebook.com
/AskMenME
NICK REGO (ASKMEN)

52. THANK YOU.