1. Question 3 – What have you learnt from your audience
feedback?
The music video was posted on Facebook and several people commented,
primarily with positive feed back saying that they enjoyed the video, although,
although many didn’t give feedback from a technical perspective. However,
fellow students had given us some ways to improve from our previous rough cut,
which we applied to our final version, with things such as ways to make the
video run smoother, and sort out a couple of timing issues with lip sync.
People particularly liked that our video was fun and upbeat, which matched the
style of the genre and music. People told us that they thought the high key
lighting helped to keep the video seemingly positive and happy, while the studio
footage helped emphasize the rock part of the genre.The audience thought that
the lip sync was well done and in time, while the instruments were convincing
and effective. The effects of having some of having some of the low key lighting
shots fading in and out made the video look more professional, and show a range
of styles that we tried to incorporate, such as contrasting high and low key
lighting. However they did think that the zoom could have been smoother during
the guitar solo, as it is quite jumpy, so we would change it from a cut zoom to a
plain zoom with just the camera if we could re-do it.
The audience believed that the video fit the genre quite well, with the glam side
being shown through the outside shots in which the band does what they like
without worrying about the consequences. This is why, much like The Darkness’
real music videos, there are a lot of shots that do not portray a narrative,
although we do include one. The rock side of the video comes from the
performance, both with the band and their instruments, as well as the low-key
lighting singing solos.The video works well with the lyrics as we tried to combine
the narrative with the lyrics. We did this by having the narrative become more
apparent to the audience as the song continues, seeing the girl appear more
towards the end of the song. So for example as the girl is seen more, her feelings
become stronger for the singer of the band, so “you’re really growing on me”, and
as the two are seen more together it emphasizes “or am I growing on you” with
regards to the connection between the two.
The editing overall runs fairly smoothly, with no one commenting about
anything they thought was jumpy or out of time, with many people commenting
about the lip sync being well timed. We tried to pay attention to detail with the
thought beat, by timing many strong sounds, to either a change in shot, or an
action with an instrument, such as the heavy bass strums just as the music kicks
fully in. We believe that the song appeals well enough to our target audience as
the majority of people like some form of rock songs, which the performance
aspect can appeal to. And the narrative could speak to anyone who has been
emotionally involved with someone and things haven’t gone according to plan,
such as break ups, unreturned feelings and love triangles. This video could
compete with others of the glam rock genre because we kept the fun aspects that

2. many of their videos tend to contain, but tried to add a narrative that could
appeal to most people in a light hearted way, but still having some seriousness
behind it, so providing a message that a lot of other rock videos often leave out in
modern days.
Our video fits into Stuart Halls theory of encoding and decoding in the way that
our music was encoded in a way to appeal to the nature of our audience. For
example, we used influences of the rock style, such as the emphasis on the
instruments and performance aspect of the video. This fits into the usual glam
rock genre, although our narrative is slightly different to what people would
initially assume. We made it seem as though the girl would get the guy who she
has feelings for, when it is revealed that the guy has feelings for another member
of the band. This questions the generic conventions of a relationship and notions
of romance, contrasting the usual “girl gets the guy” idea, with the guys getting
each other in our narrative.
I think the audience decoded our narrative fairly accurately to what we had
intended, as when asked what they believed it was meant to be, one response
was “it seemed that it was about a torn relationship, something that someone
wanted, but lost or never had”. This follows the way we depicted the story in our
video, with the girl not having the relationship that she wants, and the romance
being town between three people, showing that the audience understood the
story, although some people did say that it could have been made slightly clearer.