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Example - Product Marketing Brief Template
- 1. Write a brief background of the product or service your team will launch soon. Describe the groups of people that will be the focus of your launch. Product Marketing Brief Overview Target Audience Demographics Age range Gender Income Occupation Psychographics Lifestyle Hobbies Values Challenges Communication Channels Goals and Objectives
- 2. Indicate the main message you want your target audience to receive across all marketing channels your team will employ. Illustrate your strategy to deliver that message to your target audience. Add the channel and corresponding plans, task owners, deadlines, and metrics. List the goals of your launch and their impact on the business. Add more as needed Key Message Strategy Marketing Channels Channel Plans Owners Due Dates Metrics ex. Social Media Marketing Launch ads on teaser posts on Instagram Sharlene Rose Kian Graham 12/04/2025 Link clicks and engagement rate Timeline
- 3. Briefing Planning & Production Launch MM/DD/YYYY MM/DD/YYYY MM/DD/YYYY Notes Use this space for links to references or reminders your team should be aware of.