This marketing brief outlines plans to launch a new product or service, including describing the target audience, communicating the key message across marketing channels by certain deadlines, and listing goals and timelines. The target audience is defined by demographics like age, gender, income, and occupation, as well as psychographics including lifestyle and values. A strategy is presented to deliver the main message using specific marketing channels, task owners, and metrics to track engagement and clicks. Goals and timelines are also provided to measure the launch's impact on the business.

1. Write a brief background of the product or service your team will launch soon.
Describe the groups of people that will be the focus of your launch.
Product
Marketing Brief
Overview
Target Audience
Demographics
Age range
Gender
Income
Occupation
Psychographics
Lifestyle
Hobbies
Values
Challenges
Communication Channels
Goals and Objectives

2. Indicate the main message you want your target audience to receive across all marketing
channels your team will employ.
Illustrate your strategy to deliver that message to your target audience. Add the channel and
corresponding plans, task owners, deadlines, and metrics.
List the goals of your launch and their impact on the business.
Add more as needed
Key Message
Strategy
Marketing
Channels
Channel
Plans
Owners Due Dates Metrics
ex. Social
Media
Marketing
Launch ads on
teaser posts
on Instagram
Sharlene Rose
Kian Graham
12/04/2025
Link clicks and
engagement
rate
Timeline

3. Briefing Planning & Production Launch
MM/DD/YYYY MM/DD/YYYY MM/DD/YYYY
Notes
Use this space for links to references or reminders your team should be aware of.