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Keynote Speech at the Travel Blogger Elevator (TBE12) in Genova, October 19-20, 2012
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You are what you share tbe12 genova
1.
You are what
you share How to leverage social media for personal brand building and effective engagement
2.
[One] What’s Social
Media after all?
3.
It’s about starting
a Movement and creating a Follow Derek Silvers, TED TALKS
4.
[Two] How does
this apply to Personal Branding?
5.
People want to
see the Human face behind Brands
6.
It’s not about
Me, but about We
7.
[Three] Building your Personal
Brand
8.
Be Yourself
9.
Be Creative
10.
Be Consistent
11.
Be Inspiring
12.
Be Sociable
13.
Never forget that... You
are your Brand
14.
All you do+say
affects your Brand Perception and Authority
15.
[Four] Playing the
Social Media Game
16.
Every Game has
Rules...
17.
... and Tricks
18.
Social Media are
only tools, You are the Player
19.
And the playground
is very Crowded
20.
To stand out
as a Brand, you need a Strategy
21.
And to increase Awareness
you must build Relationships
22.
Relationships are based
on Empathy, Trust and Respect
23.
You build empathy
through an Emotional process
24.
You are recognized
as an Authority if you behave as such
25.
Never stop Listening
26.
Search for Models and
Inspiration
27.
Focus on your public,
not on you ego
28.
Find the right
Social Media Platforms for You
29.
Broaden your horizons, Think
Out of the Box
30.
Experiment, measure, reshape your
Strategy
31.
Thank You!
32.
Find me on www.wild-about-travel.com www.avventurosa.com simon.falvo@gmail.com
33.
Don’t miss theawesome
and inspiring 3 minutes talk by Derek Silvers, How to start a Movement.