Wild About Travel Press Kit February 2013


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Wild About Travel Press Kit February 2013

  1. 1. PRESS KIT
  2. 2. Who am I? Hi, I am Simon Passionate traveler Social Media Enthusiast Strong PR backgroundAlways ready to explore another piece of world, discover new places, encounter different people and cultures, and share my experiences and emotions
  3. 3. So... What is Wild About Travel? The mirror of a great passion The willingness to go beyond simple ‘visiting’. Telling stories about experiences and emotions. Searching for what makes a place unique. Writing and sharing about the things I like: adventure, the outdoors and wilderness, as well as art and culture. Recent launch of the new Wild About Travel Monthly Newsletter
  4. 4. Wild About Travel readers are from... USA 33% UK 12% Canada 5% Italy 4% Germany 3% India 3% Japan 2% Source: Google AnalyticsAccording to Alexa, wild-about- travel.com is visited more frequently by females, age range 35-44, nochildren, college educated and browsing from home.
  5. 5. Statistics & RankingsA quick overview of the impact ofmy writing and photography. • Google Page Rank: #4 • Google Average Monthly Page Views: 31,000 • Nominated in the 15 Best Travel Blogs to Follow in 2013 • #8 in the Top 50 Blogs in Adventure on NetworkedBlogs • # 41 in the Top 150 Travel Blogs for Students • Nominated as one the Best Female Blogers in the Skyscanner 2013 BlogscarsData as of Febryary 2013
  6. 6. Social Network Twitter: 9,300+ Followers Facebook: 3,700+ Friends (Simon Falvo), 1,660+ Fans (Wild About Travel page) Instagram: 900+ Followers Pinterest: 780+ Followers StumbleUpon: 850+ Connections Data as of February 2013
  7. 7. The potential ofBlog/Press TripsThere’s nothing like passion and agood network to successfully promote a destination and a special travel experience. Blog Trips attended include: St Albans (UK), November 2010 Tuscany (Italy), March 2011 Glasgow (UK), April 2011 Antequera (Spain), June 2011 Brighton (UK), January 2012 Dolomites (I), March 2012 Umbria (I), April 2012 Costa Brava (E), May 2012 Seiser Alm (I), August 2012 Molise (I) Sept. 2012 Flanders (B), Sept. 2012 Costa Brava (E), Sept. 2012 Sponsored Personal Trips: New Zealand, 2012-2013
  8. 8. Wide-spread, Measurable ExposureContribution ranges from real-time exposure through the main social networks, articles and photos promoted through a large number of platforms. Promotion before, during and after the trip Strong focus on engagement Post trip measurement (articles page views,interactions, twitter reach, etc.)
  9. 9. Besides Wild About TravelContributor of VisitBritain with a pool of UK and international travel bloggers. Featured on other blogs andprinted publications, among which: IMQ Notizie Velvet Escape Isabelles Travel Cumi&Ciki Traveldudes Hike Bike Travel
  10. 10. Social Media andSpeakingEngagements Trainer in Social Media Marketing and Digital CommunicationKeynote Speaker at TBE12 in Genova (October 2012) Panel Speaker at BTO2011(Florence) and BIT2012 (Milan)
  11. 11. In the News• Panorama (The main Italian News Magazine): In Viaggio coi Blogger, Oct. 2012• Vanity Fair.it: Come diventare blogger di successo, Oct. 2012• RAINews24 (TV): Interview on Travel Blogging/TBE12, Oct. 2012• Wired.it: I migliori blg di viaggio, Oct. 2012• Il Secolo XIX (Local Newspaper in the Liguria Region): TV Interview, Oct. 2012
  12. 12. Media and PR I am available for: + Blog/Press Trips and social media engagement. + Products Reviews,according to the editorial guidelines. + Commissioning of Travel Articles (English and Italian). + Collaboration with PR agencies, Tourism Boards, Holiday resorts for the promotion of selected destinations or travel experiences. + Sponsored Articles, according to editorial guidelines.
  13. 13. Consultancy I am available for:+ PublicSpeaking related to Blogging, Social Media Marketing and Digital Communication in the Travel Industry+ Strategic consultancy for Digital Media Campaigns+ Seminars and Training inDigital Communication and Social Media Marketing
  14. 14. Find me on...Facebook: Simon Falvo,Wild About TravelTwitter: @1step2theleftGoogle+: Simon FalvoLinkedIn: Simon FalvoInstagram: @1step2theleftPinterest: WIldAboutTravelFor further informationsimon.falvo@gmail.comAll Photos by Simon Falvo
  15. 15. Thank you!I look forward to getting in touch