Know your audience and measure social media strategy
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This document provides guidance on developing a social media strategy. It discusses understanding your audience, setting SMART goals around brand awareness and new customers, creating content on different platforms using keywords and an editorial calendar. It also recommends tools for scheduling, listening, tracking and measuring posts across multiple networks. Finally, it lists best practices such as having a clear brand persona, engaging with followers, using images and hashtags.
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Know your audience and measure social media strategy
- 3. business objective Know your audience who influences them? do they lurk or share? where ? what platforms make the most sense?SMART goals build brand awareness new customers support sales? Content what formats? brainstorm ideas create an editorial calendar target 3-5 topics use keywords for optimization STRATEGY how will you measure?
- 9. Push vs. Pull Outbound vs. Inbound Repel vs.Attract
- 17. I like wine This is where I drink wine Here is a picture of a great wine This is me drinking wine My skills include drinking wine Here’s a great recipe for a wine cocktail “Wine” is on my playlist. I’ve joined a circle of wine lovers There’s a conspiracy brewing around wine drinking #drinkingwine I’ve got a story about wine
- 25. Hootsuite Manage across multiple nets, track conversations, and measure campaign results. Sprinkler help you understand the emotional and conversational context of comments being made about your business online and track performance as well as your competitors and industry. Buffer social media scheduler + analytics for engagement and reach of posts Bitly Shortens links and offers real time-analytics and the ability to track clicks. Sum All combines social, web analytics, sales metrics + to track business and social media metrics Crowd fire engagement, monitor whose following you and unfollowing you Tweetdeck way to track real-time conversations/organize followers Meet Edgar social media scheduler that archives content to reuse - paid only Later social media scheduler for Instagram SOCIAL MEDIA TOOLS scheduling, listening, tracking ** blue highlights my current favorites
- 28. SOCIAL MEDIA BEST PRACTICES be clear on your brand’s social media persona share useful and relevant content create original content plan in advance engage and comment use images ask questions be human be authentic listen make sure your links work change your strategy to fit the network use hashtags
- 29. What I do How I do It 1 2 3 4 Content Creation Social Media Training Digital Strategy Tell your story or let Google tell it for you. www.joannetombrakos.com Personal Brand Advisor Everything you say and do online says something about you. joanne@joannetombrakos.com What I do How I do It 1 2 3 4 Content Creation Social Media Training Digital Strategy Tell your story or let Google tell it for you. www.joannetombrakos.com Personal Brand Advisor Everything you say and do online says something about you. joanne@joannetombrakos.com