3. TRAVEL MATERIAL
• Printed tourist
guides
• Information (www.)
• Tourist Information
Kiosks
HANDHELD
COMPUTERS
“smartphones”
• Application
•Maps/navigation
4. Print
From the
late 15th
century
Recordings
From the
late 19th
century
Cinema
From about
1900
Radio
From about
1910
Television
From about
1950
Internet
From about
1990
Mobile
Phones
From about
2000
5. HOW COMMUNICATION PLAY A
ROLE TO PREVENT FOODBORNE
ILLNESS ?
Communication are divided into four (4) categories :
Spoken or Verbal Communication
Non- Verbal Communication
Written Communication
Visualization
6. • spoken or verbal communication through face
to face or conference.
• In Malaysia, a few conferences, expo or
events related with the food safety.
Spoken or Verbal Communication
7. • Persekutuan Keselamatan Makanan Malaysia
(MAFSA) organized an event of “SAFE FOOD
2014” at Negeri Sembilan.
• From the seminar, people get more
knowledge on how food are being process
starting from the raw material until it can
consume.
8.
9. Non- Verbal Communication
• The cleanliness and personal hygiene
• Desirable behaviors include:
– Knowing when and how to properly wash hands
– Wearing clean clothing
– Maintaining good personal habits (bathing;
washing and restraining hair; keeping fingernails
and clean; washing hands after using toilet; etc)
– Maintaining good health and reporting when sick
to avoid spreading possible infections.
11. Written Communication
• Communication plays a role via letters ,
e-mails, books, magazines, the Internet or via
other Media.
• Nowadays - Internet is a medium to spread the
information
12.
13. • Banner is one of the example to communicate
with the people, it is also one of the channel
to give or acknowledge people about
something such as information.
14. Visualization
• In the food and beverages industry, the
popular communication via visualization is
true mapping, logo, and others.
• The same information to deliver, but by using
image, and mapping - can attract customer to
see , it is indirectly communicate to others
15.
16. By hanging the logo of Halal Certificate for example, the certificate
communicate to guest that this restaurant is safe and Halalan Toyyiban
to be consume.
Normally the certificate is indirectly transferring information to others.
17. THE ROLE OF GOVERNMENT IN FOOD
SAFETY in terms of COMMUNICATION
• The main objective of government regulation in food
safety is to ensure that the food-producing system is
monitored and protect food intended for human
consumption
