In this presentation I show the university's Strength, Weakness, Opportunity, and Threats.

1. FIU Social
Media
SilvanaDominguez

2. Who we are
Florida International University is Miami’s first and only public
research university. The institution was founded in 1965 and ever
since it has provided excellence in its programs ranging from
bachelors, masters, and doctoral degrees. Being worlds ahead is
what we are known for and we intend to live and breathe this
statement starting from our local to global community.

3. Instagram

4. Instagram Overview
Handle: fiuinstagram
Number of Followers: 18,000
Number of posts: 1352**
Active since: December 2014
** Information was gathered 9/23/2015

5. Instagram Most Liked

6. Instagram SWOT

7. Strengths
 Its focus is more “relaxed” compared to its other
social media. Its directed towards students
through a personal level.
 It is active (at least 2 posts a day)
 Intrigues the student to explore the university.
 Encourages feedback from followers.
 Visually appealing

8. Weakness
 Not verified by Instagram!
 Compared to its other accounts it has very little followers.
 Its target market is “student only”
 They are not answering to comments/no engagement with
followers in the comments.
 Very little variety in material (pictures get repetitive).
 There is no cross promotion of other social medias.

9. Opportunities
 Post more diverse material. Instagram is free publicity!
Exploit the opportunity to advertise events in other
departments. It is one school!
 Use more hashtags for more exposure.
 Create a post where it invites students to join our
other social media.
 Provide a link to our website to increase traffic.
 Create intrigue with prospective students.
 Have contests to increase engagement.

10. Thank You