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USES AND
GRATIFICATIONS
BY: Cady Ghandour
Information
■ Gaining information due to the consumption of media, is a major bonus to it.
■ We can educate ourselves on the news of the world simply by watching the news or
logging on to Instagram or Snapchat
■ Self education
■ Satisfy general curiosity
Social Interaction
■ Companionship throughTV personalities and characters, and sociability through
discussion aboutTV with other people
■ This can be done by commenting or sharing your opinion on certain media, on public
platforms
■ This then leads others to reply to you, therefore then forming relationships through
conversation and debate
Diversion
■ A form of escape or emotional release from everyday pressures
■ This can be through keeping up with a series or something as simple as watching a
movie as it allows the viewer to feel as though they’re living the life of the lead
character, thus giving them the sense that they have escaped the pressures of their
own lives
Personal Identity
■ The ability to compare one’s own life with the characters and situations within a text
and explore personal problems and perspectives
■ This also offers a sense of escapism however this is more about identifying yourself
with other characters in the media, thus making you feel represented and a part of
society

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U&g

  • 2. Information ■ Gaining information due to the consumption of media, is a major bonus to it. ■ We can educate ourselves on the news of the world simply by watching the news or logging on to Instagram or Snapchat ■ Self education ■ Satisfy general curiosity
  • 3. Social Interaction ■ Companionship throughTV personalities and characters, and sociability through discussion aboutTV with other people ■ This can be done by commenting or sharing your opinion on certain media, on public platforms ■ This then leads others to reply to you, therefore then forming relationships through conversation and debate
  • 4. Diversion ■ A form of escape or emotional release from everyday pressures ■ This can be through keeping up with a series or something as simple as watching a movie as it allows the viewer to feel as though they’re living the life of the lead character, thus giving them the sense that they have escaped the pressures of their own lives
  • 5. Personal Identity ■ The ability to compare one’s own life with the characters and situations within a text and explore personal problems and perspectives ■ This also offers a sense of escapism however this is more about identifying yourself with other characters in the media, thus making you feel represented and a part of society