Florida International University is a public research university located in Miami, Florida that was founded in 1972. It offers bachelor's, master's, and doctoral degrees. FIU's vision is to be a leading urban public research university focused on student learning, innovation, and collaboration. Its mission is to serve as an urban, multi-campus university for its students and the diverse population of South Florida through high-quality teaching, research, and community engagement. The document discusses various social media platforms used by FIU and provides an analysis of their strengths, weaknesses, opportunities, and threats on each platform.
2. Founded in 1972, Florida International University is As Miami's
first and only public research university, offering bachelor's,
master's, and doctoral degrees, FIU is worlds ahead in its
service to the academic and local community.
Vision:
Florida International University will be a leading urban public
research university focused on student learning, innovation,
and collaboration.
Mission:
Florida International University is an urban, multi-campus,
public research university serving its students and the diverse
population of South Florida. We are committed to high-quality
teaching, state-of-the-art research and creative activity, and
collaborative engagement with our local and global
communities.
3. Strengths:
Post at least once every day, keeping the account active
Post interesting & relatable content that is constantly shared by students and alumni
Page is a constant check-in point on Facebook, giving more activity
Tags companies and organizations in posts, showing positive support
Reaches out into the community to find content
Content or organized
Content is mostly pictures or videos, making it eye appealing
Weaknesses:
Doesn't share posts, only posts original content
Low rate of shares, likes, and comments on posts
Only 99136 people like the page
Doesn't connect to other social media accounts of FIU
4. Opportunities:
Make Page is a constant check-in point on Facebook, giving more
activity
Can tags companies and organizations in posts, showing positive
support
Can reach out into the community to find content
Constantly accepting new students.
Threats:
University of Miami has over 200,000 likes
Many different FIU pages
People might rate FIU low if they have a bad experience at the school
and that shows publicly
5. Strengths
Very active twitter feed, constantly updating and tweeting
Appealing layout, fits the FIU characteristics
Has 24.4k followers
Stays up to date with current events
Weaknesses
Although it has 24.4k followers, that amount is only 44% of
the currently enrolled 55,000 students
Lack of engagement with students
6. Opportunities
There is a large student base to acquire
FIU is constantly expanding, keeping a need for updates
According to a survey done, approximately 80% of college
students use Twitter
Every new incoming class, increases this statistic
Threats
There are many different FIU twitter accounts
Lack of school pride
Students are more willing to follow other bigger schools’
accounts
7. Strength
Informative Articles
Business Oriented networking site
Groups with similar interest
Career growth opportunities
Credible professional accounts
Weakness
Scattered small presence
Difficult to communicate directly
Very low user engagement
Its inactivity cannot be used as a source
of accurate information
8. Opportunities
To expand globally since we are an
International University
Innovate better ways of communicating
globally
Improving the lack of inactivity
Threats
New Professional networking sites
The inactivity tarnishes the credibility of their
site.
9. Strengths:
Gives you an in-depth look
to the FIU Staff
Starts their own trending
topic through the use of hash
tagging
HIGH quality photos
Post every single day
Hashtag campaigns are
successful and high user
engagement
They speak on some certain
current events going on
Weaknesses:
They may post only once
or twice a day
They should have more
followers
Should follow more
people
Need to highlight more of
the different campuses
FIU has
Didn’t highlight the
community around FIU
10. Opportunities:
Follower Growth
Following Growth
Awareness for what’s going on in campus
Threats:
Lack of outside Community presence
Lack of Service events
11. Strengths
Useful responses
Responds to high
volume of
messages
Refers question
answers to the right
departments
Weakness
Low media content
(not enough
illustrations)
Not a frequently
checked social media
Not a popular social
network
46% of users of
Tumblr are in the
ages of 16-24, a very
hard demographic to
reach.
12. Opportunities
Opportunities to reveal new media
Inform more about campus events
Custom content can be posted for a more
custom experience
Threats
Could be exposed to spam accounts
No privacy settings
Other university profiles
Facebook, Twitter, and Instagram will always
reach a larger audience.
13. Strengths:
Reaches a wide range of
users
Boards can be made to suit
everyone’s likes and needs.
Pictures are eye-catching and
organized.
Innovative environment:
Interest offers its users
unique products
Users can find pins easily and
track in which board they
found them.
Weaknesses:
Considered a site the for
only women
The site does not offer a
board, or direction just
FIU gear.
The site is not advertised
on the FIU website, as a
result it only has 775
followers.
Its inactivity cannot be
used as a source of
accurate information
14. Opportunities:
Pinterest is ever-growing and expanding their
business
Drive traffic to the site by pinning links on the
official FIU site and other social media channels
Threats:
It allows for copycat sites, to offers home made
products
Reputation, some pins are scams or spam.