Proposing business plan for Centrum learning Pvt ltd for expanding its business

1. Business Proposition For
CENTRUM LEARNING..
From : Sidharth Singh
PGPX, Fore School of Management, New Delhi

2. Introduction About Centrum Learning ltd. & its vision :
• Centum Learning is one of the most admired talent transformation organizations,
enabling sustainable business & social impact.
• An ISO 9001:2015 certified company, its mission is to provide training that impacts
business productivity.
• Legacy of Bharti group and rich experience of over 13 years in learning &
development space.
• Centum Learning has provided customized end-to-end training solutions that impact
business to more than 400 corporates globally.
• Playing a pivotal role in the integration of vocational and school education by
implementing National Skills Qualification Framework (NSQF) in schools and
providing vocational education from class 9 onwards.

3. Centrum Mission:
• Centum Learning objective to enhance skills of millions of youth across the country and
empower them with livelihood linked skilling programs.
• To Generate well trained resources for Corporate.
• To close the gap between India’s job & unemployment.
• It imparts employability linked skills training in sectors like Retail, Automobile,
Hospitality, Health Care, Building and Construction, Telecom and Beauty & Wellness.
• Centum Learning- Centum Foundation, implements CSR projects for various
corporates by providing livelihood skilling to underprivileged youth including people
with disabilities.
• Making the youth self-reliant as well as employable through digital literacy, Centum
Learning is moving ahead in the field of learning and development

4. Business Proposal Objective :
• Main Objective is to reach out to appropriate & correct customer/Clients.
• Understand the requirement of the customer & create the best possible
solution.
• Types Segments need to be targeted.
• Advertisement or Marketing campaign to regain more customer for this
business.

5. Who would be our customers?
Its very important for any business to choose or target the right customer
base to create the value among them. We can target to these customer
across different demographic locations:
• School Students.
• College students.
• College dropouts.
• Unemployed students.
• Students preparing for government competitive exams in different
coaching institutes.
• Educated labors/ Workers.

6. Graph representing increasing rate of Youth unemployment Age
(15-25 YRS) from 1999 to 2019:

7. Determining the Business Analysis Growth Model by :
• PORTER’S FIVE FORCES :

8. Why Porter’s 5 forces for Analysis:
• Porter’s Five Forces is an established framework to analyze a market.
• A market is defined as a specific industry that sells similar products.
• Porter’s analysis is used to assess market attractiveness both for new
entrants and existing companies.
• The stronger the five forces are, the less attractive is the industry.
• During increased competition, companies need more than usual
resources to survive, which ultimately leads to less attractiveness.

9. Forces Analysis : Buyer’s power
• It says, If buyers have a lot of negotiating power, it generally implies strong leverage
to enforce low prices.
• High danger of backwards integration or an ability of buyers to produce the product
easily.
• Better or easy alternatives for buyers to switch.
• few customers relative to number of suppliers.
But “As per the CMIE ( Centre of Monitoring Indian economy) report, the number of
College pass out graduates are getting more unemployed every year, due to lack of
skill & training , Lack of knowledge on current Technological skills , not aware about
the corporate requirement of skill sets.
• Hence, India has vast opportunity for the centrum to spread its business across
every states.
• There are many available buyer’s in market who can easily be targeted.

10. more due to high rate of unemployment caused due to certain factors like Demonetization,
Covid19 effect on overall economy, Lockdowns etc.
Market has both skilled & unskilled well educated customers available.
Hence, Buyer bargaining power is low as per the analysis due to loss of more jobs after
Pandemic strike .
Increasing Rate in unemployment before Covid19, till
2019, even though GDP was stable at 5.3% CMIE
report.
As per the new CMIE report , After Demonetization &
during covid19 outbreak the rate in unemployment
drastically grown, everywhere effecting econmy 2020

11. Second Forces Analysis : Bargaining power of supplier
It says,
• The negotiating power of suppliers is defined as the amount of leverage the
suppliers have for selling their products.
• Relatively lower threat for a supplier to get acquired by another company.
• Availability of only few suppliers (or high concentration of few suppliers).
• Highly specialized supplies, no substitutes for the supplied good.
Yes, there are many supplier available who offer the job to skilled & unemployed
youths/Labors. But there are certain factors which others supplier lack behind in terms
of providing quality & trust.
• There are several consultancies who promise to provide jobs but they fail to provide
certain skillset , training or fail to prepare candidates as per the corporate demands.
• Some consultancies running the business are limited to states or cities, which fails to
create lot of awareness about their services across other states or cities. People are

12. untrusted Job consultancies. Generally loot or bluffs the student/people
around.
• Main cause, students are not ready to spend money on such consultancies
rather opting higher education by paying high amount of fees to get placed
into good jobs.
• Students or People after paying lakhs and lakhs of fees to many Colleges or
Universities, still failed to get place or employed. Due to lack of training & lack
of preparation by college to convert them into highly skilled.
• “Hence, Centrum learning Pvt ltd, is leading business operates globally to
empower & train the youth of colleges, schools & place them in top corporates.
It can play dominant role by looking to such scenario’s.
Data gathered from these websites in support of my opinions:
Engineering graduates fails to get jobs from colleges:
• https://thewire.in/education/engineering-graduates-employment-industry-university-accreditation
UNICEF report says Over half of Indian students will not have skills for 21st century jobs
• https://www.businessinsider.in/careers/news/over-half-of-indian-students-will-not-have-skills-for-21st-century-jobs-warns-
unicef/articleshow/71938857.cms
Consultancies offer fake job offer:

13. Third force analysis: “Threat of Substitution”
• Substitute products are alternatives to products that are obviously different but
fulfill the same customer needs. The more substitute products, the easier it is for
the customers to switch, thereby leading to a more competitive environment.
It says,
• Current products are old and at the end of product life cycle.
• High comparability of substitute products and high visibility as substitute.
• Similar prices.
Yes , Centrum learning has its substitutes available in market with some PROS &
CONS, but work on to same functionality to provide skill & solution. These
companies are easily substitute that is easy and cheap to make can weaken your
position and threaten your profitability.
Some of them are : Manipal Global, Aadit Systems, Skillveri Training Solutions,
Knowledge Synonyms, Kontentedge, Infopro Learning, Skillsonics India, NIIT,
LIQVID and Aspiring Minds. Together they have raised over 2.2M between their

14. Forth Analysis : “Threat of new Entry”
• The lower the barriers for market entry, the easier it is for new competitors to enter the market thus
leading to higher competition and thereby increasing the risk of price wars and a lower margin.
• An attractive industry usually has high entry barriers. It is hard to enter an attractive industry.
“If it takes little money and effort to enter your market and compete effectively, or if you have little
protection for your key technologies, then rivals can quickly enter your market and weaken your
position. If you have strong and durable barriers to entry, then you can preserve a favorable position and
take fair advantage of it”
Hence, Centrum learning is well known established organization working across different countries &
has been rewarded for its excellence & best skill employ training or business solution by Government of
India”.
Though the chances are high for new entrance, but the excellence achievement & establishment
takes times. Hence, Centrum learning can succeed more into the business compare to rest.

15. Customer Value Proposition Customer problem solving
framework:

16. Understanding needs of customer :
collected the students opinion & feedback by interviewing method and analysing their needs for
the JOB:
1. MBA aspirant opinion – “If I get admitted to a good MBA college, then I'm sure I will get a better
job," the Bachelor of Commerce student told Al Jazeera. "So many people are graduates these days
that it's hard to see how either the private sector or the government can provide enough
employment.“
2. Unemployed Engineering Graduate said – “His friends along Study Lane feel they need to stand
out in India's increasingly competitive job market, and this place offers them a chance to focus and
compare notes.
Sources : https://www.aljazeera.com/indepth/features/young-educated-jobless-struggles-indias-graduates-
190522074124672.html
1. Interviewing Unemployed B.com graduate said – After being topper in the university, University &
colleges fail to provide or bring campus , 70% batch remained jobless struggled in metro cities in
search for jobs. Few succeeded but few landed into unskilled technical job against to their learning
degree.
2. Roshan as financial Analyst in small NBFC bank mentioned – “ we have a huge educated
population coming up every year ready to ask for jobs but at the same time India as a country does

17. Proper Solution for all these problem are:
• Centrum learning can work to create great solution not only for employees but also for the
Unemployed skilled youths inside this country.
• Centrum need to reach out to its target demographic customer base.
• Best medium to reach out to them will be by Marketing :
Types of Brand Marketing can be done by “Centrum learning” to reach out to its customers would be :
1. Digital Marketing / Social media – To target online customers who generally comes to study
based website or exam preparation based website including YouTube including SEO/SSO.
2. Paid advertising – Marketing on Boards & Hoardings near to school, college & other universities /
corporate offices will be highly beneficial.
3. Word of Mouth – Yes, Pitching this in coaching centre , teachers, college staffs or by other
professional create great impact in minds of the customer. They easily trust their seniors &
faculty/college staffs.
4. Event marketing – Sponsoring university/college event or advertising via role play/other events will
also help more to segment targeting
There are many more but these would be best & budget making Marketing technique solution to
develop the business growth.

18. THE
end
Thankyou !!