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Real Product
Identification System
BLOCKCHAIN
Combatting Fraud:
How a Reliable Product
Identification System Can
Safeguard Your Business
Shubham Patil
BE A 59 BE A 58
BE A 53
Bhavesh
Kshirsagar Pragati Gupta
Team Members
Wrushabh
Parkhi
BE A 52
• Fake Website
• Counterfeiters often create fake websites that look like the real
thing.
• Online Market Place
• Counterfeiters also sell their products on online marketplaces like
eBay and Amazon. It can be difficult to distinguish between
genuine and counterfeit products
• Social Media
• Counterfeiters are increasingly using social media to sell their
products. They may create fake accounts that look like the
accounts of legitimate brands.
• Street Vendors
• Counterfeit products are often sold by street vendors. These
vendors may be difficult to avoid, especially in tourist areas.
Understanding Fraud
FRAUD AREAS (2022)
11%
Pharmaceuticals
58%
Clothing and
accessories
23%
Electronics
WHY?
We need reliable product
identification system
 Reduced Counterfeiting
 Improved Inventory Management
 Enhanced Customer Services
 Improved compliance
 Increased Brand Protection
Protect your business
from fraud with a reliable
product identification system.
Aim
To develop a reliable product
identification system that can
help businesses and consumers
to reduce counterfeiting,
improve inventory management,
enhance customer service, and
increase brand protection.
Technology
Blockchain
Web 3.0
MAYBE YOU NEED TO
DIVIDE THE CONTENT
PHASE 2
The team will
develop a prototype
of the product
identification
system.
PHASE 2
The team will test
the prototype and
make improvements
as needed.
PHASE 1
The team will
conduct a literature
review to identify the
latest trends in
product
identification
technology.
Website will be used
to scan / identify the
authenticity of
product
WEBSITE
THANKS!
Do you have any questions?

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WEEK 1.pptx

  • 2. Combatting Fraud: How a Reliable Product Identification System Can Safeguard Your Business
  • 3. Shubham Patil BE A 59 BE A 58 BE A 53 Bhavesh Kshirsagar Pragati Gupta Team Members Wrushabh Parkhi BE A 52
  • 4.
  • 5. • Fake Website • Counterfeiters often create fake websites that look like the real thing. • Online Market Place • Counterfeiters also sell their products on online marketplaces like eBay and Amazon. It can be difficult to distinguish between genuine and counterfeit products • Social Media • Counterfeiters are increasingly using social media to sell their products. They may create fake accounts that look like the accounts of legitimate brands. • Street Vendors • Counterfeit products are often sold by street vendors. These vendors may be difficult to avoid, especially in tourist areas. Understanding Fraud
  • 6. FRAUD AREAS (2022) 11% Pharmaceuticals 58% Clothing and accessories 23% Electronics
  • 7. WHY? We need reliable product identification system  Reduced Counterfeiting  Improved Inventory Management  Enhanced Customer Services  Improved compliance  Increased Brand Protection
  • 8. Protect your business from fraud with a reliable product identification system.
  • 9. Aim To develop a reliable product identification system that can help businesses and consumers to reduce counterfeiting, improve inventory management, enhance customer service, and increase brand protection.
  • 11. MAYBE YOU NEED TO DIVIDE THE CONTENT PHASE 2 The team will develop a prototype of the product identification system. PHASE 2 The team will test the prototype and make improvements as needed. PHASE 1 The team will conduct a literature review to identify the latest trends in product identification technology.
  • 12. Website will be used to scan / identify the authenticity of product WEBSITE
  • 13. THANKS! Do you have any questions?