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Confessions of a Shopaholic: How Digital Connectivity has Changed the Shopper
Presented at Dx3 Canada in Toronto ON, March 6th, 2013
The term “shopaholic” used to be associated with images of someone out of a Sophie Kinsella book parading through a mall overburdened by shopping bags and a desire to try on as many outfits as they could over a 9 hour period. Well, things have changed. Armed with pre-shop research, mobile intelligence, virtual dressing rooms and deal locators, the new shopaholic is a different kind of shopper.