Images are not owned by me. Created under Prof. Sameer Mathur, IIM Lucknow

2. The beginning.
Maurice Flanagan, Founder

3. Corporate
Mission and
Vision
Mission -To become the world’s
most admired air services
provider.
Vision - To make civil aviation safe,
leading and sustainable.”

4. Goals and
Key to Success
Goal: To reach the top
through excelling at what we
do.
The key to success To
always be goal orientated.
🔑

5. Corporate
Values and
Principles
1. Teamwork
2. Trust
3. Ownership
4. Innovation
5. Customer centric service

6. Strategic Business Units (SBUs)

8. COMPETITORS OF EMIRATES AIRLINES

9. SWOT
Analysis
Strength
Weakness
Opportunity
Threat

10. Strengths
 Location.
 Built a globally
recognizable.
powerful brand
 Extensive route
network.

11. Weakness
 Unsustainable
future growth plan.
 Sole focus on the
premium travel
segment

12. Opportunities
 Unsustainable future
growth plan.
 Sole focus on the
premium travel
segment

13. Threats
 Unfavourable
relationship with
European and
American airlines.
 Emergence of long-haul
low-cost airlines

14. Main
Marketing
Objectives

15. Social Media
Brand
ManagementSocial
Media
Marketing
Techniques

16. Marketing
Gamification
(Viral Videos)

17. Interaction via
promotion
campaigns

18. Fly With Me Animals
ICE
Segmentation

19. Content

20. HISTORY MISSION, VISION AND GOALS

21. DISCLAIMER
Created by Shubhi Goel,
NMIMS Mumbai, during
a marketing internship
by Prof. Sameer Mathur,
IIM Lucknow.