Diversity action plan

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Diversity action plan

  1. 1. Team C
  2. 2. The Beginning •1903 •Henry T. Ford Sr.•Dearborn, Michigan
  3. 3. The Company Manufacturing & Distribution Global Ford, Lincoln, Mercury, and Volvo 201,000 Employees 90 Plants
  4. 4. TrendsStephanie Knowing what consumers want Age Demographics International market segments
  5. 5. Trends Cont: Diversity 2009 ANA Advertisements Competition ex. Toyota sales fall…
  6. 6. Cultural NormsBrian Groups* Frost & Sullivan Inclusive environment*Growth Future contacts at Ford*More countries
  7. 7. OpportunitiesAn’Tneal Fords Approach to diversity Problem-Solving Challenges Communication Barriers
  8. 8. Working togetherShawn Preparing the workforce at Ford Benefiting from diversity. Minimizing Challenges
  9. 9. ConclusionJacque’ “Their performance is determined by the breadth and the depth of the inclusion of all people.” Ford Motor Company’s clearly shows that if the customer base is global, diverse, and reflects the employee’s perspective and knowledge, there is a greater chance for success. Ford Motor Company believes that the only way to satisfy their diverse customers is to include their perspectives inside the company”.
  10. 10. References 2009 ANA Multicultural Marketing & Diversity Conference (2007-2010). http://www.ana.net/events/conferencemtg/MC Ford Motor Company, About Ford, Global Ford, Retrieved from: http://www.ford.com, retrieved on 2/13/2010.

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