This document discusses plans for a new health and fitness mobile app. It will include features like locating nearby clinics and online consultancy. The app aims to be user friendly, engaging, and compatible with various platforms and devices. It will target millennials and older adults. The plan is to launch initially in high internet penetration regions and scale up nationally over 3 years using a freemium pricing model. Marketing strategies include social media promotion, influencer marketing, and referral programs. The goal is to achieve 5 million users within 5 years.

1. MOBILE APP MARKETING

2. CONTENTS

4. MAJOR PROBLEMS WHILE USING A HEALTH APP
NO BUILT-IN
FEATURE OF
GETTING
NEARBY
CLINICS
NO FEATURE
OF ALTERNATE
MEDICINE
RECOMMEND
ATION,CONSUL
TANCY
LOW
ENGAGEMENT

5. SOLUTION?

6. 6
USER FRIENDLY FITNESS APP
IDEATE
NORMAL FITNESS APP CAN
BE MADE ADVANCED BY
INCLUDING NEW FEATURES
APP ARCHITECTURE
DASHBOARD SHOULD BE
ENGAGING, REAL TIME,
SIMPLE AND INTERACTIVE
PROPAGATION
EASY TO USE AND FOR
PEOPLE OF ALL CLASS, AGE
AND BACKGROUNDS

7. REVITAL- CONFLUENCE OF ESSENTIAL HEALTH
MODULES
WHO ARE WE?

9. 2. SITUATION ANALYSIS
9
APP OVERVIEW
HEALTH APP WITH
MULTIFUNCTIONAL USES
INCLUDING NEARBY CLINICS
AND ONLINE CONSULTANCY
MARKET OVERVIEW
HIGHLY PENETRABLE FOR
Millennials WHO ARE
CONSCIOUS OF HEALTH
50 M- 10 M USERS.
TOP COMPETITION :
GOOGLE FIT, PEDOMETER,
1MG, CALORIE COUNTER
TARGET CUSTOMERS
Millennials and persons in
their 40-60’s
Premium content towards
people who want to use
advanced feature and
tools

10. 3. GOALS
10
APP ARCHITECTURE-
dashboard: 1.5 months
•USERFRIENDLY
•SIMPLE
•ENGAGING
•SOCIAL
IDEA VALIDATION: 3
months
TO BE LAUNCED IN
REGION WITH HIGH
INTERNET
PENETRATION: 1000
INITIAL USERS
DEFINING TARGET
MARKET: 6 months
TARGETED FOR OFFICE
GOERS AND PEOPLE
WHO ARE RETIRED
FUTURE MARKETS:
3 years
SCALING UP AT
NATIONAL LEVEL
FREEMIUM MODEL OF
LAUNCH . COSTING
PARAMETERS DEFER BY
TYPE OF USAGE
DESTINATION( after 5 years)
NET USERS: 5 million

11. 4. STRATEGY
FOR CUSTOMERS
•THE APP PROVIDES USER
FRIENDLY
AND ENGAGING PLATFORM
• Advanced tools and method
for premium users
• Regular database update by
collective sharing
COLLABORATORS FOR ADVT:
•IOS , ANDROID AND WINDOWS PLATFORM
COMMUNICATION PARTNER:
•SOCIAL MEDIA SITES
•ONLINE ADVERTISING
•OFFLINE ADVERTISING
COMPANY
COMPOSITION:
TEAM OF DEVELOPERS,
SALES EXECUTIVES,
MARKET ANALYST
AND FINANCE TEAM.
COMPETITORS:
1MG (MAJOR MEDICINE
CONSULTANCY APP)
GOOGLE FIT- HEALTH APP
WAY AHEAD
•FREEMIUM MODEL WITH ADVANCE STATS LIKE THAT OF HEART AND
PULSE LIMITED TO 2 USAGE PER DAY FOR 1 MONTH.
•CAN BE MADE COMPATIBLE WITH FITNESS WATCHES

12. 5.MAIN TACTICS
12
START WITH A
GREAT
PRODUCT-
SERVICE+CONTE
NT
APP OPTIMIZATION
BASED ON USER
REVIEWS
IMPRESSIVE
WEBSITE FOR PC
& MOBILE.
LAUNCH OF WEB-
APP AND ON
VARIOUS
PLATFORMS
PROMOTING ON
SOCIAL MEDIA:-
FACEBOOK,INSTAGRA
M,LINKEDIN,SNAPCH
AT,TWITTER TOO !!
MARKETING BY
USERS:- REFERRAL
AND CREDIT BASED
MARKETING
STRATEGY

13. SOCIAL MEDIA MARKETING
13
EMAIL AND BLOGS ,
GETTING REFERALLS
FROM APP REVIEWING
SITES
BRINGING CELEBRITIES TO
USE THE APP
SPONSORED
ADVERTISEMENTS ON
FACEBOOK, INSTAGRAM
REACHING BUSINESS
PROFESSIONALS THROUGH
LINKEDIN

15. 6. IMPLEMENTATION
BUSINESS
PROCESS
MANAGEMENT
LIFE CYCLE
3. USER FRIENDLY DESIGN
4. FINANCIAL
MODELING
5. SALES EXECUTION
1. MARKET ANALYSIS
2. APP OPTIMIZATION

16. 7.PROPAGATION
PINTEREST
CREATIVE PLATFORM. IDEA CAN BE SPREAD WITH
THE HELP OF INFOGRAPHICS
GOOGLE +
EMAIL AND BLOGS CAN BE
INFORMARTIVE MEDIUM OF
PROPAGATION
TWITTER
GEETING CELEBS TO USE THE APP
CAN HELP IN MAKING IT VIRAL !!
FACEBOOK
SPONSORED ADVERTISEMENTS AND
SHARING CAN HELP PROPAGATION AMONG
YOUTH

17. DISCLAIMER
• Created by Shubhayu Khedia, The LNMIIT Jaipur, during a marketing
internship by Prof. Sameer Mathur, IIM-Lucknow.