This presentation has been created by Shubham Roy from NSIT, University of Delhi during a remote Marketing Internship by Prof. Sameer Mathur, IIM Lucknow. This presentation covers the marketing excellence of Microsoft.

1. MicrosoftEmpoweringUsAll

2. Microsoft was founded by Paul Allen and Bill Gates on April 4,
1975, to develop and sell BASIC interpreters for the Altair 8800. It
rose to dominate the personal computer operating system market
with MS-DOS in the mid-1980s, followed by Microsoft Windows.

3. Timeline of
WINDOWS

4. Browser WARS
Microsoft launched its own
web browser, Internet
Explorer in the late 1995.
By 1997, Explorer had
grabbed 18% of the
market.

5. 3 steps to overtake Netscape

6. Internet Explorer was bundled
with Office products.

7. Partnership
with AOL
opened doors
to 5 million new
customers

8. Internet Explorer was
available free, essentially
cutting off Netscape's air
supply.

9. Tough Times

10. "Get a Mac"

11. Customers converted to Aplple
tarnishing Microsoft's image

12. Plagued by
bugs, Vista
was a failure
leading to
tarnishing
the brand's
image

14. WINDOWS.
Life Without Walls.

15. "I'm a PC" campaign improved
employee morale and customer loyalty.

16. 01
02
03
SUCCESS OF RETAIL STORES
Retail stores enabled customers
see the technology in person, feel
and touch it.
EFFECTIVE MARKETING
Direct connection with customers
has helped understand their tech
needs.
NEW PRODUCT LAUNCHES
Launched search engine like Bing,
Windows smart phones, Surface
Tablet.

17. EvaluateMicrosoft’sproductandmarketing
evolutionovertheyears.Whathasthecompany
donewell,andwherediditfalter?
Job 'well done' :-
1. Microsoft developed the DOS operating system for IBM computers.
2. Launched a great OS Windows 3.0 having File and Program Manager.
3. Launched Microsoft Office, a must have software of all times.
4. Internet Explorer overpowered Netscape Navigator.
5. Windows Operating Systems have always been cost effective.
On the contrary, Microsoft faced anti trust issues since people found it
monopolizing the industry. Apple made a great comeback with a range
of iPods, iPhones and iTunes. The Mac became symbolic of a smart
and creative personality. Windows Vista was plagued with bugs. Of
late, Internet Explorer and Windows smart phones have faile dto keep
up with the competition.

18. EvaluateMicrosoft’srecentexpansionsintoareas
suchassearchenginesandsmartphones.Doyou
thinkthesearegoodareasofgrowthforMicrosoft?
Whyorwhynot?
Microsoft launched a search engine called Bing,
and it also entered the growing Mobile Industry
with its Windows mobile phone OS with a hope of
forging a strong connection with its consumers
worldwide. The Surface Tablet had a detachable
keyboard that also served as a protective cover.
These were all sensible areas of growth having
great demand. However, the Windows smart
phones lacked the user friendly interface as that
provided by Android. Hence, it gradually lost
grip.

19. Summary
With proper Marketing Intelligence
System, Microsoft has been able to
convince the customers of the quality
and brand value of Microsoft. Its wide
range of software, mobile and home
entertainment products give competition
to Apple as well. No doubt, it is the
World's most successful software
company.

20. "Microsoft is not about greed.
It is about innovation and fairness."
- Bill Gates

21. Disclaimer
C r e a t e d b y S h u b h a m R o y , N S I T ,
U n i v e r s i t y o f D e l h i , d u r i n g a r e m o t e
M a r k e t i n g I n t e r n s h i p b y P r o f . S a m e e r
M a t h u r , I I M L u c k n o w .