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The Guide To Native Advertising For Affiliate Marketers


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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).

Session description: The session will give attendees an in-depth look at how to successfully use native advertising to drive desired consumer behaviour and ultimately increase revenue. Will include examples & case studies

Published in: Business
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The Guide To Native Advertising For Affiliate Marketers

  1. 1. The Guide To Native Advertising For Affiliate Marketers Speaker: Alex Kapralov 1
  2. 2. Native Ad Spend in $ Billions (US) Source: Business Insider & Interactive Advertising Bureau 2
  3. 3. Common Native Verticals • Technology (gadgets, software) • Health & Beauty • Financial Services • Gambling • Dating • Games • Education & Careers 3
  4. 4. Performance Across Various Publisher Types Publisher Low Conversion High Conversion News & Magazine Auto Financial Services Technology Financial Services Gadgets & Software Education Real Estate Education & Careers Games Travel Entertainment Sports Entertainment Health & Beauty Shopping Gadgets & Software Travel *Data is based on our results and case studies 4
  5. 5. Who Runs Native Ads? And many more! 5
  6. 6. The Key Components For Recommended Content Native Ad Thumbnail Headline Description Brand NameDisclaimer 6
  7. 7. 6 Most Effective Styles For A Strong Headline • Informative • Inspiring • Innovative • Shocking & Jaw-Dropping • Touching & Heartwarming • Questions 7
  8. 8. Example Of A Strong Informative Headline Why it works: • It suggests a popular “How to” article format • It suggests a solution to users’ problems – it will make cooking less stressful • It frames the content in familiar and relatable terms – many people want to cook at home 8
  9. 9. Creating Strong Descriptions Why It Works: • It uses exciting language like “attention” and “prevent” • It uses statistics to make users think • It uses key words related to the product 9
  10. 10. Strong Thumbnail vs Low Performing Thumbnail Why It Works: • Image is relatable • Image is visually pleasing, clear and well-framed • Image shows human emotions Why It Doesn’t Work: • Image is not relatable – it’s just text • Image is unclear and too small to be readable 10
  11. 11. Pros to Native Advertising • Hight CTR range and High Engagement1 • Increases brand lift by 82%2 • Avoids disrupting user experience – can be preferred by premium publishers • Gives users a choice to interact with ad content – empowers customers • Improves the association of brands with quality content • Aligns with the customer desire to learn about products through content 1 publishers/#1027b8db4447 2 11
  12. 12. Native Ads Are More Shareable Than Other Types Of Advertising 12
  13. 13. Cons to Native Advertising • Can require in-depth campaign research as many options are available for targeting • Can be more expensive per bid as high viewability makes market competitive • Can be subject to strict guidelines – premium sites can be very specific about what they allow 13
  14. 14. Campaign Goals That Align Well With Native Ads • Increase traffic to original content • Improve CTR and Engagement • Educate the general public (and inspire new customers) • Alter brand perception (and associate brand with content) • Improve sign up rate for mailing lists 14
  15. 15. Reflection: Why Choose Native • Native advertising is on the rise • Strong Native ad campaigns have: – A compelling headline – A motivating description that includes key words and language that inspires action – A clear and emotional image that will be relatable to users • Native ads improve your CTR • Native ads are great for campaigns that: – Are content driven – Aim to acquire new customers – Aim to change brand perception 15
  16. 16. Alex Kapralov Email: THANK YOU! 16