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- 1. DIGITAL MARKETING Digital Marketing is the marketing of products or services using digital technology. WHAT IS SEARCH ENGINES A search engine is a software program that helps people find the information they are looking for online using keywords or phrases. HOW SEARCH ENGINE WORKING Crawling:- scanning of a website or a webpage. Indexing:- storing of a website or a webpage in the database center. Ranking:- based on your quality of content ranking is provided to your website. TECHNIQUES OF SEO WHITE HAT SEO: It is the body of approved search engine optimization tactics designed to organically increase a website’s position on SERP. BLACK HAT SEO: it is a practice against search engine guidelines used to get a site higher in ranking. BLACK HAT SEO TECHNIQUES: 1 Cloaking: 2 Content: 3 Keyword stuffing: 4 Sneaky URL Redirection: 5 Copied content
- 2. WEBSITE: A website is a simple collection of web pages of codes, that describe the layout, and format of content on a page. DOMAIN: It is simply the name of the website. HOSTING: When a hosting provider allocates space on a web server for store its files, they are known as hosting of a website. SSL CERTIFICATE It is standard technology for keeping internet connection secure and safely any sensitive data that is being sent between two systems preventing criminals from reading and modifying information. KEYWORD: It is the term which used to describe a word or group of words on internet users to perform a search in search bar. 1 GENERIC KEYWORD 2 SHORT TAIL KEYWORD 3 LONG TEAL KEYWORD 4 SEASONAL KEYWORD
- 3. TYPES OF SEO ON PAGE OPTIMIZATION It refers to all measures that can be taken directly within the website to improve its position in the search ranking. HTML basics <html> <head> <title> Digital Marketing Courses in Pune </title> </head> <body> </body> <footer> </footer> </html> META TAG OPTIMIZATION Meta tag are snippets of the text that describe a page content. Title tag character limit:50 to 60 Description tag character limit 160 to170 KEYWORD MAPPING Allotting a particular keyword to the particular page.
- 4. Alt tag Alt provide better image description to search engine crawler. <img src=’’my image.png’’ alt=digital marketing courses’’/> IMAGE COMPRESSING It is the process of reducing the amount of space an image takes up. Load time of website should be in between 2-3 seconds. 1 optimzilla 2 Pingdom CREATING/UPLOADING ROBOTS.txt file This mechanism tells search engine whether or not to crawl your page. If you want to hide or unhide pages from search engine with this help you can do robots.txt file is a plan text file. A robots.txt file consist of one or more rules. Each rule blocks or allows accoss for given crawler to a specified file path. e.g. user-agent:googlebot disallow:/privacy-policy CREATING AND UPLOADING XML AND HTML SITEMAP 1 XML SITEMAP: XML sitemap are usually made for search engine BOT. 2 HTML SITEMAP: HTML sitemap enable to human user to find a page on website than they are looking forward. CONTENT OPTIMIZATION RULES 1. Content should be quality. 2. content should be 100% unique.
- 5. 3. content should be at least 600-700 word in a web page to rank. 4. include important link in content. Grammarly :- for grammar check. Plagarisim:-for unique content check BOLD AND ITALIC TAG BOLD TAG: <b>Digital marketing courses </b> <strong> Digital marketing courses</stong> ITALIC TAG <i> Digital marketing courses</i> <em> Digital marketing courses</em> WHAT IS PA/DA? PA-PAGE AUTHORITY: DA- DOMAIN AUTHORITY: PA DA is one of type of score it is develop by moz company It is upto 100% but best is 30%. 404 ERROR REDIRECTS: URL is corrupt. URL is missing. URL is wrong. CANONICAL LINKS A canonical URL is the best representation of URL of duplicate pages. ANCHOR TEXT Anchor text is the clickable text in a hyperlink.
- 6. PRE ANALYSIS AND POST ANALYSIS OF WEBSITE. For SEO audit & website audit 1. SEO optimizer. 2. SEO site checkup. 3. Woorong. For competitor analysis & website analysis 1.Spyfu. 2.Semrush. For SEO audit & reporting tool 1. SEO optimer Check bank link of our website 1. Back link watch. 2. Majestic tool. 3. Back link checkup. To check website load time 1. GT metrix. 2. Google page speed 3. Pindom
- 7. Extinction & pluging 1.SEO quake 2.SEO side audit SERP trnds To check ranking on SERP. Some google tools 1. Google search console/web master tool 2. Google analylitic 3. Google keyword planner tool OFF PAGE OPTIMIZATION Of page optimization refer to all the major that can be taken out site of the actual website in order to improve it’s position of search ranking this major that help’s to create as many high quality ranking. TYPES OF LINKS 1. Inbound links 2. Outbound links 3. Internal links 4. External links 5. Reciprocal links