1. “Ding! You are now free to
move around country “
With
Shivam Gupta
IIT Roorkee
A strategy or common sense……….
2. Southwest Airlines was established in 1967 by Herb Kelleher
and adopted its current name (Southwest Airlines) in 1971.
It refers it self as LUV “LOVE” airline……………….
Now it has largest airline Market
SHAREin U.S.
7. Low fare GAME
Southwest makes their customers believe why it is cheaper to travel in Southwest
rather than other airlines without compromising in its quality service ……
8. Also do Promotionalpricing on special events and
psychological discounting to
stimulate its customers for more travel..
Southwest uses VALUEpricing method
11. How Both low
price and best
Qualities are
possible
simultaneously??????
??
12. Its Strategy of fuel hedging
Southwest makes its planes lighterand it caries
largest number of passengers at a time
40% price of ticket goes for fuel .
So Southwest has saved more than $2 billion with this
strategy..
13. Southwest looks for and hire people who generate enthusiasm.
Company cares for its workers , so workers care for it
too and increase its productivity……
14. Marketing Strategies …..
Southwestern publishes its own
magazine read by 5 million
traveller /issue.
Participate in Charitable
giving ,
Environmental
initiation to gain
public relation
and brand image
19. Future
Southwest doesn’t compete
only with other airlines but
also with other means of
transport , in future any
innovated fast
bullet train can attract
its customers ,and it would be
very hard for Southwest to
compete with it ……….
20. It’s time for landing ….. But before it, lets
RECAP
Entry
as
Because of its
Market
Leader
of U.S.
airline.
If LUV can do it so do u in your field ………..
21. DISCLAIMER
Created by SHIVAM GUPTA ,IIT ROOKEE ,during my marketing internship
under the guidance of Prof. SAMEER MATHUR ,IIM
LUCKNOW .
Please see the link
www.IIMLUCKNOW.com
