1. The business plan proposes launching a spiritual wellbeing package called Ananda Yantra, targeting upper-class urban and semi-urban customers, to be operated as a public-private partnership between the government of Kailasa and followers of His Holiness Swami Nityananda. 2. Ananda Yantra will offer a yantra, meditation technique, and Hindu way of life teachings. It will utilize existing ashrams and temples as supply chain nodes and a franchise model. 3. The plan requests $15 million in funding, with $13 million for first year operations and $2 million in emergency funds. Critical success factors include the brand of Swami

1. BUSINESS PLAN
FOR ananda yantra
The pursuit of inner happiness and attainment of
eternal bliss!
KAILASA YANTRA VIDYAPEPEETHAM (LLP)
-SHIV N S
TEAM- CYGNUS

3. Executive summary
• Our product is spiritual wellbeing.
• Target customers are urban and semi-urban, upper class and
upper middle class people.
• The spiritual wellbeing package should reach the cult status
and should be the ‘in thing’ for the echelon of society.
• We would require about 15 million dollars to start and sustain
our business for the first year.
• It would be Public-Private-Participation venture (PPP) of
government of Kailasa.
• Government of Kailasa has enough funds to invest in the
project and investments will be also taken from followers of His
Holyness Swami Nithyananda partly has voluntary

4. • Critical success factors:
1. The brand “His Holyness Swami Nityananda and Kailasa”
is well known in the target market.
2. Large number of followers of Swami would form the initial
customer base.
3. Existing chain of Ashrams and temples would form nodes
for the supply chain.
4. Fixed contracts will be put in place for inputs and franchise
model will be utilized for output.

5. Enterprise description
• Our tagline is “The pursuit of inner happiness and
attainment of eternal bliss”.
• VISION- To ensure spiritual well being to entire humanity and
propagation of Hindutva.
• MISION- To offer the science of inner well being to every human
being that helps a person realize the ultimate potential within, so
that they are exuberant, all inclusive, and in harmony within
themselves and the world.
• The presentation of the product and the placement in the market
is distinct and clearly distinguishable from any existing similar
product in the market.
• Spiritual well being and true Hindutva way of life is to be
promoted.

6. Product description
• Ananda Yantra is a spiritual well being package.
• Ananda Yantra offers the following features:
1. A Yantra.
2. A unique easy method of meditation.
3. A true Hindu way of life beyond faith and religion.

7. Competition analysis
• We have absolutely no competitor currently and prospect of
any competition is remote.
• This is truly distinct from Sadguru, Patanjali and Art of
Living although they all are in the business of spirituality.
There is a niche premium market associated with the brand
value of HH. Swami Nityananda.
• All attempts to malign, defame and destroy HH. Swami
Nityananda over the 2 to 3 decades have failed miserably.
All such attempts and the entire negative publicity has only
helped in growth. In fact growth as always been inversely
proportional to the negative publicity.

8. Swot analysis
STRENGHTS WEAKNESS
1.Brand value 1. Depends on the reputation of
Swami ji.
2. Existing market 2. Less awareness among people
about efficiency of Ananda Yantra.
3. Potential market 3. High marketing cost.
4. Micro nation Kailasa has no
international recognition.
OPPORTUNITIES THREATS
1. Good scope for Spiritual
wellbeing particularly Hindu way of
life.
1. Government intervention.
2. Rising awareness about Kailasa. 2. Changing Govt. policies.
3. Duplication of product.
4. Difficulty in protecting IPR in the
product due to lack of proper legal

9. Marketing sub-plan
• THE CUSTOMERS:
• We mainly target on the upper class customers with a
premium pricing for personalized experience for spirituality.
• A hybrid network marketing.
• We have 24x7 functioning call center for any query about
product or service to ensure complete customer
satisfaction.
• We take customer feedback very seriously as it help us in
improving our standards and quality.

10. • THE PLACE:
• The company is headquartered in Kailasa.
• Business model is E-commerce and franchise.
• Virtual existence coupled with physical presence across the
globe particularly in India and place where Hindu religion is
a majority.

11. • PROMOTION:
• Methods used for promotion are advertisements in
popular television channels, popular newspaper and
popular magazines.
• Advertisements in YouTube, Instagram, Facebook.
• Organize Spiritual summits.
• Endorsements by film stars, cricketers, politicians and
business tycoons.

12. • THE PRICE:
• Ananda Yantra well being package :
• Salaries/Wages- Rs.1,50,000 + profit- Rs.1,00,000 =
Rs.2,50,000
• Promotion =
Rs.1,50,000
• Royalty =
Rs.25,000
• Legal expenses = Rs.
50,000

13. Human resource sub-plan
• We would be having full time labours in our company in the following departments;
1. Sales – 25 employees
2. Information technology – 30 employees
3. Marketing – 30 employees
4. Finance – 30 employees
5. Human resources- 25 employees
6. Research and Development- 30 employees
7. Production- 300 employees
8. Administrative- 30 employees
9. Logistics- 20 employees
10. Security- 25 employees
TOTAL NO. OF EMPLOYEES: 545

14. • We require only skilled and experienced employees as the
quality of work by the employees gives us a competitive
edge and to ensure customer satisfaction which is the key
towards our success.
• To ensure loyalty we would be giving bonus time to time.
• We would provide them with travel allowances once in a
while.
• Paid leave would be provided to employees who have
higher rate of productivity.

15. Operations sub-plan
• Existing real estates like ashrams and temples will be used
as nodes.
• Franchise will be utilized.
• The company is headquartered in Kailasa with sub offices
in Bangalore, Dubai, Singapore, London, California.
• These locations are permanent unless there is an
expansion and addition of locations.

16. Financial sub-plan
• DIRECT COSTS INVOLVED ARE;
1. Raw materials costs.
2. Transportation of men and material.
• INDIRECT COSTS THAT ARE INVOLVED ARE;
1. Administrative salaries and endorsements expenses.
2. Electric and communication expenses.
3. Accounting and other legal expenses.
We are investing 15 million dollars into this business. We require 13
million dollars for operating the first year, 2 million dollars will be kept as
emergency fund.
Our contingency plan is to market souvenir and merchandise with wide
range of products and rent excess of assets.

17. THANK YOU
PRESENTED BY: SHIV N S
TEAM - CYGNUS