1. SUBMITTED TO: SUBMITTED BY:
Anju Sharma Sahil Marwaha
Lect. in Department of Business Roll no.2139/11
Administration
D.A.V.I.E.T, Jalandhar

2. INDIAN GARMENT INDUSTRY
The shawls and industry occupies a unique and important place in India. It is one of the earliest
industries to come into existence in the country. The shawls industry caters to one of the most
basic requirements of people and holds importance; maintaining the growth for improved quality
of life. The sector has a unique position as a self-reliant industry, from the production of raw
materials to the delivery of end products, with considerable. Value-addition at every stage of
processing. Over the years, the sector has proved to be a major contributor to the nations'
economy. It’s potential for generation of employment opportunities in the industrial, agricultural,
organized and decentralized sectors & rural and urban areas.

3. INTRODUCTION
OF
BUSINESS PLAN
The idea is to start a Woolen or shawls manufacturing unit in Amritsar with the initial paid up
capital of 100, 00,000. The business will be managed by promoter. We will get our company
register all the legal formalities & licenses will be given important and we will carry on our
business in a fair and justified manner.

4. MARKET
Market is a place where finished goods are placed for sale. There is lot of potential available in
Shawls industry .In the first year from the start of business we will sell our product in India State
like Delhi, Punjab, Jammu & Kashmir , Himachal Pradesh, Haryana will be given priority while
selling products .We may establish our distribution centre , but this is our long term strategy.

5. CUSTOMER
A customer is important for every organization. An entrepreneur would be able to run the
business only if the products manufactured are sold. To enhance the revenue it is very important
to maintain and increase the customer base. Target Customer of our company includes both male
and female . We will target people who belong to upper class and middle and lower middle class
family.

6. SALES& MARKETING
Selling and marketing is an important activity of a company. Company always makes effort to
increase its revenue. We will also make effort to sell our products through following distribution
channels.
S.No. Distribution channel
1) Agents.
2) Wholesaler’s
3) Direct Selling to customer (Online buying)
4) Organizational selling
AGENT:
We will hire five agents. Each agent should deposit Rs. 1,00,000 as a security. The
amount deposited by them will be secured against the fixed assets. Agent is free to go
anywhere to sell the products of our company but they would sell only to wholesaler
Trader in large quantity. Agent commission 5% on sale.
WHOLESALER:
Wholesaler can contact us directly. They can contact through company website or
through telephone or fax machine.

7. RETAIL CUSTOMER:
Retail customers are those who purchase cloth for their own use and not for any
commercial purpose. They can purchase directly they can assess the company official
website for buying cloth.
ORGANISATION:
We will manufacture shawls for organization on demand. We will supply or manufacture
the scarf’s for Arabian countries also.

8. MANAGEMENT TEAM & EMPLOYESS
Role & designation No. of people Salary annually
Managing Director 1 2,10,000
Director (General manager) 1 1,50,000
Employees 2 3,60,000
Skilled Worker 10 10,00,000
Blue collar worker 5 3,60,000
We will give monthly salary to employees. The production will took place in two shift first shift
from 8 AM to 5.30 PM and second shift from 8 PM to 5.30 AM. The above table shows the
annually calculated salary of each employee.

9. FUND RAISING PLAN
Self financing 50,00,000
Bank loan 50,00,000@12%
Security from agents 5,00,000
Total paid up capital 100,00,000
Authorized capital 100,00,000

10. PRODUCTS
It is evident that the Indian consumer is ready for change, demanding options and looking out for
product that suits and matches their needs and aspirations. With the back drop of changes. Indian
Shawls market is moving away from the traditional segmentation to a much deeper and wider
segmentation based on consumer needs. Indian Shawls market can be broken up into men,
women and old citizens, but within each there are a number of segments that are emerging
reflecting changing needs. Some of the segments that are potential opportunities to watch out for
are:
1. Design & color wear
2. Casual wear
3. Pure wear
4. Arabian wear
5. Trend wear
6. Embroidery wear
7. Winter wear