This presentation was created under the guidance of Prof. Sameer Mathur, IIM Lucknow, It is about the marketing plan for new android application.

3. Hi!
This is John Arthur.
He lives in London,
UK.
He is an engineer by
profession.

4. He has been assigned
a project for which he
has to move to Japan
for a whole year. He
will meet a lot of new
people from different
ethnicities there.

5. But now John is
worried. He only
knows English , how
would he
communicate to
people in Japan?
Not everyone
speaks English in
Japan!!

6. Here is the
ONE STOP
SOLUTION

8. ANALYSIS

9. •Provides user with best offline dictionary.
•Lets user translate effectively.
•Has a virtual teacher that helps user to learn
new language.
•Includes 103 languages.
•Less data usage.

10. COMPETITORS

11. The target customers
have been segmented
in 5 major categories

12. Professionals
Who deal with
international clients
International
Students
CONSUMER
SEGMENTS
Language
enthusiasts
Migrants
People who move with
their families to other
countries
Tourists

13. • Nearly two thirds of all international
migrants live in Europe (76 million)
or Asia (75 million). Northern
America hosted the third largest
number of international migrants (54
million), followed by Africa (21
million), Latin America and the
Caribbean (9 million) and Oceania
(8 million).
• In 2015, India had the largest
“diaspora” in the world (16 million),
followed by Mexico (12 million).
Other countries with large diasporas
included the Russian Federation (11
million), China (10 million),
Bangladesh (7 million), and
Pakistan and Ukraine (6 million,
each).

14. The company focuses on
helping the national or
international migrants
(who move either
permanently or
temporarily).
This app would help them
to communicate easily
and effectively on daily
life basis.

16. Customers
•Less internet usage
•Available offline
•Ease-of-use
•Less cost
•Premium version for professionals

17. •Application developers
•Advertising partners
•Collaborations with
online sites
Collaborators

18. •App development team
•Marketing team
•Advertising team
•Managing team
Company key
stakeholders

19. Customer value
•Customer
satisfaction
•Customer feedback

21. TRANSLATE
YOUR
LANGUAGE TO
ANY OTHER
LANGUAGE.
LEARN THE
BASICS OF
ANY
LANGUAGE.
PRODUCT

22. BRAND
DECIPHER
In urban dictionary decipher means to
convert into ordinary language. This
app does the same thing for user.
TAGLINE
“Express yourself like never before”

23. SERVICES
FREE SERVICE PREMIUM SERVICE
• After installing the app first 3
languages would be free.
• 1 more language unlocks after
registering and becoming
member.
• Free version can be used by
everyone irrespective of their
profession.
• Interactive learning of 1
language selected by user.
• To access more languages user
has to pay $1.5 per language.
• Premium version provides user to
choose features according to their
profession ( for instance,
concession will be provided to
students).
• Discount offers if user buys
services for a year.

24. •Discount coupons for regular
members.
•Online competition in language
with attractive prizes.
•Discount offers or scholarship
programs for students.
INCENTIVES

25. Social media is
the best way to
reach to
consumers.
Online shopping
sites can be used
for advertising.
COMMUNICATION

26. DISTRIBUTION

28. INFRASTRUCTURE
Public relation &
Marketing
Finance &
Human
resource
Research &
Development
Application
development

29. • Market research (3-4 weeks)
• Crafting market positioning
(3-4 weeks)
• Setting up strategic business
unit (2-3 weeks)
• Setting product strategy (3-4
weeks)
• Developing pricing strategy
(3-4 weeks)
• Designing integrated
marketing channel (3-4
weeks)

30. RECAP

31. EXHIBIT

32. • http://www.un.org/en/development/desa/populatio
n/migration/publications/migrationreport/docs/Mig
rationReport2015_Highlights.pdf
• http://www.gettyimages.in
• https://www.google.co.in
REFERENCES

33. DISCLAIMER