Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

Marketing strategy for ULingo, a language learning app

Published in: Marketing
  • Be the first to comment

  • Be the first to like this


  1. 1. Your project partner in your new university talks in a foreign language. Some serious problem, right?
  2. 2. Going for an international meeting and don’t know the local language. Not an easy task, right?
  3. 3. We have a solution to your problem
  4. 4. • Increasing number of students in foreign universities taking up foreign language courses. • Professionals want an easy solution to foreign language problem. • Globalisation has lead to a need for learning more than one language.
  5. 5. OUR GOAL Providing the quickest and most effective language learning solution to the people.
  6. 6. Proposed Course of Action • Make Ulingo a must-have app for every student and professional for learning a foreign language. • Future plans to include scripts translations.
  7. 7. Core Competencies • Easy to understand UI • Catering to the problem of students and professionals alike Market Position • New in the market • Huge scope in language learning market Target Customers • Students in universities and schools. • Professionals in MNC’s
  8. 8. Financial Goals Performance Benchmarks Free Version:- Net Income- US$ 0 Time- First 6 months Paid Version:- Net Income- US$ 14,000 Time- First 6 months
  10. 10. Customers • Students • Professionals in MNC’s Competitors • Already existing learning apps like DuoLingo, Babbel, etc. Collaborators • News websites for news translation. • Social Networking sites for community building
  12. 12. Customers • Efficient way of learning a foreign language • Community building of like minded people. • Time- friendly method of learning. Collaborators • Data of Ulingo customers. • Insight into their choices and way of living. Stakeholders • Revenue through paid version and translating scripts and selling customer data.
  13. 13. Product Time efficient learning app for university students and working professionals
  14. 14. SERVICES
  15. 15. ULingo FREE VERSION 1) Time bound learning 2) Voice Recognition 3) 20 foreign languages 4) Certificate of completion
  16. 16. ULingo PAID VERSION 1) Community of similar language learning people. 2) Free calls Monthly subscription- US$ 4.99 Yearly subscription- US$ 49.99
  18. 18. SCHEDULE • Beta Version of free and paid app launched. • Full Version to be launched within a month. • Tie ups with social networking sites after 6 months of operations • Tie ups with news agencies for news translation after 1 year of operations
  19. 19. THANK YOU
  20. 20. Created by Vaibhav Garg, NIT KKR during the Marketing Internship by Prof Sameer Mathur, IIM Lucknow.