This is the business plan for Babylon Media's Two Way Language Translation Technology (Patent Pending)

1. Babylon Media
The LORD said, “If as one people speaking the same language they have begun to do this, then
nothing they plan to do will be impossible for them. Come, let us go down and confuse their
language so they will not understand each other.”

2. Executive Summary
Babylon Media owns the rights to patented technology that will change the way the world
communicates. Our technology allows people who speak different languages to communicate
with one another in real time. Our patented technology breaks communication barriers between
governments, businesses, and people all over our world. Our vision is to create a world where
communication is no longer barred due to a lack of language fluency in any language.
Our product will be available through software on mobile phones, computers, tablets, and
through hardware for use in classrooms, hospitals and in other business settings. The ease of use
in these products will help alleviate the tedious task of learning a new language, and the
expensive cost of using language service providers.
Our team is comprised of members with unique skills that will help make this venture
profitable. The founder of the company has is one course away from obtaining his Master’s in
Business Administration. He is the inventor of this translation technology and he will lead the
team into turning the idea into a profitable business.
Our potential customers and demographic to reach is vast as most of the United States
and the world speak only one or two languages. This means that every language product we
develop will allow a vast majority of consumers around the world the opportunity to
communicate with other people for personal, business and other professional uses. Governments,
hospital, schools, businesses, and personal use are just a few of the various demographics that
these products will benefit.

3. A. Company Analysis and Services
Company Description
Babylon Media is a software developer and telecommunication company dealing in
applications for translation technology. Our patented technology is a new innovative product that
will change the way people all over the world communicate. Imagine a world in which no one
ever had to feel out of place in a foreign land. Think of the benefits for the exchange of ideas,
and the ability for all people to communicate directly with everyone else on earth. This is the
solutions that Babylon Media is providing the world.
Management Team
The founder of the company Joe Ricardo, patented the two-way translation technology
with the hope of breaking down communications barriers throughout the world. While working
on obtaining his Master’s in Business Administration he filed for a provisional patent and a year
later filed for a patent on the methods of translation technology now patent pending.
Our Product
Our products provide digital software that allows people who speak different languages
to communicate with one another in real time. This technology is a disruptor of the current
language markets, as it is a more efficient, and cost effective method for communication. This
product allows people to bypass the tedious time consumption of learning a new language and
the ability to talk to anyone in the world with a simple download of our product. Our products
are unique because they provide a method of communication that breaks the language barriers
separating people’s abilities to communicate with one another.

4. Our Vision
Our vision is one of a world without communication impediments. We envision a world
with the help of our translation programs where everyone has the ability to communicate with
the rest of the world without language barriers.
Our Mission
Our mission is to break down communication barriers one language by another at a time.
For each language translation program, we create we eliminate language obstacles between
millions of people each time.
Our Goals
Our goals are to bridge language gaps here in America and then throughout the world.
With the revenues from this program we will be able to produce translation programs between
other groups in the United States according to the size of the need of those programs.
Our Objectives
Our objectives are to create one language translation program at a time. Our first step is
to bridge the gap between English and Spanish speakers in the United States. From there we can
determine the needs of our target markets and define which programs will be both beneficial to
our consumers, and profitable to our company so we can continue to create more language
translation programs.
B. Market and Target Customers
The Language Translation Market

5. The majority of people in world speak either one or two languages fluently. In fact, 40
percent of the world can only speak one language, and 43 percent can speak two. There is a very
small group of people in the world who can speak three languages, that group accounts for 13
percent of the population. For people speaking four languages fluently that accounts for only
three percent of the population, and polyglots which are people who can speak five or more
languages that group accounts for only one percent of the population.
With these numbers in mind we can see that automatically 40 percent of the world could
benefit from our language translation technology. The 43 percent of bilingual people would
benefit from our products once we expand our programs to translations between three different
languages.
Our software will allow people who would otherwise be unable to communicate with
certain other people in real time the ability to do so. There is a good number of second and third
generation people in America and around the world who are unable to directly communicate with
40%
43%
13%
3%
1%
Number of Languages Spoken Fluently
Monolingual
Bilingual
Trilingual
Multilingual
Polyglots

6. their grandparents, and other relatives in their native language. This technology also allows them
to network with and communicate with potential friends, associates, co-workers, along with
other people with whom language barriers make those connections unable to form.
This software will also be very beneficial to businesses both small and large. The
software we provide will allow for businesses to communicate in real time with potential
customers around the world who they otherwise would be unable to communicate with. These
businesses will no longer have to hire people specifically to communicate with one certain
group. If a business wanted to be able to communicate with people who spoke 10 different
languages, they would theoretically have to hire 10 individuals to accomplish that task. With our
software anyone would be able to communicate with anyone else in any language and make
sales, provide customer service, or communicate with personnel in other countries at any time.
Target Market
Our first program will be translation software between the English and Spanish
languages. These two languages are amongst the top four languages used in the world. These are
1,302
510 490
427
267
1,051
339
260
420
230
CHINESE ENGLISH HINDI SPANISH ARABIC
Number of Language Speakers Worldwide
(in Millions)
High Estimate Low Estimate

7. also the two major languages used in the United States, and since we are beginning our campaign
for sales in the United States these two languages will be ideal. There are approximately 41
million Spanish speakers living in the United States, along with another 11.6 million bilingual
Spanish speakers. This means approximately one out of six people living in the United States
have a need to communicate in English. This also means five out of six people may have a need
to communicate in Spanish.
The number of native language speakers in the United States is as follows:
1. English: 230 million
2. Spanish: 37 to 41 million
3. Chinese: 2.9 million
4. Tagalog: 1.6 million
5. Vietnamese: 1.4 million
6. French: 1.3 million
7. German: 1.08 million
8. Korean: 1.14 million
9. Arabic: 951 thousand
10. Russian: 905 thousand
Now that we know that our Spanish population is somewhere between 37 million and 41
million, we can then break down that number by population based on country of origin. Our
largest Spanish population by country of origin is Mexican with a population of 31.7 million.
Our second largest group is Puerto Rican with a population of 4.62 million. The next largest
groups by population are as follows: all other Hispanics, 3.45 million; Cuban, 1.78 million;
Salvadoran, 1.64 million, Dominican, 1.41 million; and Guatemalan, 1.04 million. We can
further break down the demographic of Hispanics into groups numbering populations in the
hundreds of thousands to tens of thousands. Through further analysis of these populations we can
create more efficient marketing plans for each group.
Our company is looking to market this product in areas with a mix of Spanish and
English speaking potential customers in targeted areas. Since our base of operations is in the

8. Florida area, we will first begin our marketing efforts in this state. There are a good number of
metropolitan areas in Florida with a mix of both Spanish and English speakers. These areas
include but are not limited to the Miami-Ft. Lauderdale Metropolitan area, Orlando-Kissimmee
Metropolitan area, and the Tampa-St. Petersburg Metropolitan area.
The Miami- Ft. Lauderdale Metropolitan area has a total population of people five years
and older of 5,258,538, along with a population of people five years and older who speak
Spanish of 2,091,782 or approximately 39.8% of the population. This gives us potentially 2.1
million customers who speak Spanish, a portion of which do not speak English fluently. This
also gives us potentially 3.3 million English speaking customers who do not speak Spanish
fluently. This metropolitan area actually gives us the best mix of both English and Spanish
speaking customers in the United States.
Population of Spanish Speakers
Population
2,091
430 336 88 85 61
5,258
2,008
2,632
587 564 670
POPULATION OVER 5 YEARS OLD
(IN THOUSANDS)

9. To advertise in the Miami Metropolitan area, we can use several avenues. El Zol 106.7 is
the local Spanish radio station with approximately 533,500 listeners. The area also has local
Spanish television stations such as Telefutura, Telemiami, and CNN Latino Miami just to name a
few. We can also set up small kiosks at the Mall of Americas and Lincoln Road Mall to advertise
our software to patrons of the mall.
The second highest concentration of Spanish speakers in the Florida area is the Orlando-
Kissimmee, metropolitan area. There is a total population of people five years and older of
2,008,963, with a total population of people five and older who speak Spanish of 430,068 or
approximately 21.4%. Another benefit of this metropolitan area is the number of tourists from
Spanish speaking countries that visit every year. It is estimated that 66 million tourists visited
Orlando in 2015 alone.
Our third targeted area will be the Tampa, St. Petersburg metropolitan area. The area has
a total population of people five and older of 2,632,000 with a Spanish speaking population
336,000 or approximately 12.8% of the population. The other area in Florida that we will market
to are the Ft. Myers, Lakeland, and Sarasota areas. These areas have populations of 587
thousand, 564 thousand, and 670 thousand people respectively and Spanish speaking populations
of 88 thousand, 85 thousand, and 61 thousand respectively.
Outside of the Florida market we have a number of large cities with potential customers
for our Spanish to English translation technology. These cities have some of the largest
populations in America and even the world including New York City and Los Angeles. There are
numerous opportunities throughout the country to market our products to people who are native
Spanish speakers who have a need to communicate in English, and for English speaking people
who have a need to communicate in Spanish.

10. The Los Angeles metropolitan area has our highest percentage of Spanish speakers to
English speakers outside of the Miami metropolitan area. With a population of 12,000,000 and a
Spanish speaking population of 4,400,000 Los Angeles has the largest population in America of
a Spanish speaking community, and make up 36.7% of the population of the metropolitan area.
The New York Metropolitan area has the second highest number of Spanish speaking
potential customers in the United States with 3,506,000 Spanish speaking citizens. The
metropolitan area is also the largest in America with nearly 18 million citizens, which gives the
city a ratio of 1 Spanish speaking person per 6 citizens.
Marketing Plan Overview
Our marketing plan nationally will be to advertise in popular Spanish magazines. The
most popular Spanish magazines in America are People En Espanol, Latina Magazine, TV Y
Population of Spanish Speakers
Population
4,413
1,340 1,597 1,324
3,506
1,497
12,012
3,923
5,504 5,905
17,755
8,841
POPULATION OVER 5 YEARS OLD
(IN THOUSANDS)

11. Novelas, Vanidades, and Siempur Mujer. People En Espanol has an audience of 6.5 million
readers. Latina has a magazine audience of 2.7 million along with 1.28 million followers on
social media. The readers of these magazines obviously prefer to read in Spanish and may or
may not speak English well or at all. By advertising our product in those magazines we can reach
out to an audience of people who may have a need to communicate in their location in English.
We will also advertise in popular business magazines in America to capture those
businesses. These businesses will be able to expand their customer base with the ability to
market and sell their products to potential Spanish speaking customers. There are over 27 million
businesses here in America and a good number of them do business with foreign companies or
do business in communities with a percentage of customers where English is not their first
language. The top business magazines in America are Forbes, Bloomberg, Business Week,
Wired, Entrepreneur, Fortune, Inc., the Economist, Consumer Reports, Ad Week, and Fast
Company respectively.
We also plan to market with paid commercial advertising on popular Spanish television
networks. The most popular of which are Univision and Telemundo with 2.6 million viewers and
1.4 million viewers respectively. There are also a few Spanish networks with smaller viewer
audiences we can target depending on advertising rates such as Univision Desportes Network,
Galavision, Discovery en Espanol, Fox Desportes, NBC Universo, Discovery Familia and El
Rey.
C. Competitive Analysis

12. The language translation market and language learning services are the industries we are
looking to disrupt. The language translation market provides expensive services compared to our
more cost effective software. The language learning market while less costly than the language
translation market is extremely time consuming, compared to our software which gives
customers language translation solutions immediately into their hands.
The total market worldwide is estimated to drop to $ 51.9 billion by the year 2020,
compared to $ 54.1 billion in 2015. Digital English language learning is estimated to be at $ 3.8
billion, while digital non English language learning is estimated to be at $ 2.5 billion. Offline
English language learning is estimated to be around $ 28.1 billion and offline non English
language learning is estimated to be at $ 17.5 billion, this category includes classroom and print
learning programs.
7%
34%
5%
54%
Estimated Worldwide Language Learning
Industry
by 2020 (in Billions)
Digital English Language Learning
Offline Non-English Language
Learning
Non-English Digital Language
Learning
Offline English Language Learning

13. The top language learning company by revenue is Berlitz. This company has over 550
company owned and franchised locations in 70 different countries. The company offers online
learning programs for as low as $ 99 per course to face to face private learning programs for as
much as $ 3,600. 75 percent of Berlitz revenue comes from language learning products for
English consumers.
The second largest language learning company by revenue is Busuu. The company is the
largest social network for learning languages. They offer both a freemium and paid premium
option for their service and offer language learning units in twelve languages. The cost of their
product runs from $ 9.99 for one month to $ 5.43 for 24 months paid one time at $ 129.99.
The third largest language learning company by revenue is Rosetta Stone. They have an
online subscription service which starts at $ 19.99 for one month, $ 179 for 12 months, and $ 249
for 24 months. They also have a downloadable software program with level one costing $ 124,
Level one to three costing $ 199, and levels one through five costing $ 249.
556.4
431
194.9
15.7
15.3
27.7
BERLITZ
BUSUU
ROSETTA STONE
TELLMEMORE
EDUCATION FIRST
ALL OTHERS
0 100 200 300 400 500 600
Revenues of Top Language Learning Companies
(in Millions)
Revenue

14. Another company of note is Duelingo. This company offers a freemium language
learning program and revenues of less than $ 1 million per year. Yet this company has been able
to receive $ 83.3 million dollars from investors and has a valuation of $ 470 million. The
company has 100 million users and if they could convert even 10% of their customers into
paying customers it is estimated they could rake in $ 120 million in revenue in their first year.
The language service provider industry is a larger market than that of language learning
programs. In fact, the top ten language service providers had a combined revenue of over $3.5
billion in 2015. The top ten language service providers in 2011, had a combined revenue of $ 2.7
billion, so the industry is growing rapidly. These companies perform such services as
government support, global marketing, global business support services, localization and a
number of other translation functions.
725.5
563
488.2
438.8
418
388
212.4
139.2
100
91.1
MISSION ESSENTIAL
LIONBRIDGE
TRANSPERFECT
SDL
HP ACG
LANGUAGELINE SOLUTIONS
TRANSLATIONS.COM
WELOCALIZE
MORAVIA
CRYACOM INTL.
0 100 200 300 400 500 600 700 800
Revenues of Top Language Service Providers
(in Millions)
Revenue

15. The cost of language service providers varies but is ultimately very expensive. An in
person interpreter can cost anywhere on average between $ 50 to $ 145 per hour. A phone
interpreter can cost on average anywhere between $ 75 to $ 180 per hour. A video interpreter can
cost anywhere between $ 105 to $ 420 per hour.
In person interpreters are typically used in government functions, business, hospital
settings, and in court proceedings. They will typically cost anywhere between $ 50 to $ 145 per
hour and most companies will require a two-hour minimum. For example, American Language
Services offers their services starting at $ 100 per hour and they require a two-hour minimum,
which equals a $ 200 minimum fee to use their service. If for example the interpreter has to
travel, then they usually charge a fee for their travel. For example, interpreters with the Arkansas
Courts charge an additional 45 cents per mile or $ 40 per hour for their travel.
Phone interpreters are used for a number of functions but typically for businesses, and
personal use. Their costs typically range from $ 1.25 to $ 3 per minute and some require a
minimum fee up front. For example, Language Translation Inc. offers their service at a flat fee of
$ 1.88 per minute. A 15-minute minimum is typical for phone interpretation services. If the
interpreter is using international calling those fees will also be passed on typically to the
consumer.
Video interpreters are used for a number of different functions from business,
government, and personal use. Their fees typically range from $ 1.75 to $ 7 per minute. One
example is LifeLinks who offer their video interpreting services for $ 2.25 per minute for any of
the languages they offer, and $ 2.95 per minute for sign language. A 15-minute minimum is
typical for video interpretation services.

16. The largest of these language service providers by revenue is Mission Essential
Personnel. This company is a government contractor that provides military and intelligence
services to the United States government. The second largest company by revenue is Lionbridge
Technologies. This company specializes in translations, localization, global marketing, and
website translation. The third largest company is Transperfect. This company specializes in
translation, legal services, interpretations, multi-cultural marketing, website localization,
finances, and retail/e-commerce.
If we charge a nominal fee of between $ 5 to $ 20 per month for one language translation
program, we can stay competitive with both language learning and language service providers
and still bring in a good amount of revenue. A $ 5 per month fee would keep us competitive with
language learning providers who at a minimal charge over $ 5 per month, and also very
competitive with language service providers whose service costs at a minimum $ 50 per hour.
For every 10,000 customers we gain we can bring in revenues of $ 50,000 per month.
E. Facility Location and Operations
Our facility location will be in Orlando, Florida. The office will be located at Sand Lake
Rd. close to the Florida Mall, which is centrally located in the Orlando area. The reason for this
location is that there is access to the facility using main roads such as I-4, 417, 528, and Florida
Turnpike highways and toll roads. There is also access to Sand Lake Rd. by local roads such as
Orange Ave., Orange Blossom Trail and John Young Parkway.
We will be renting office space for the production of our first translation program from
English to Spanish and vice versa. The office will be used for the programming and coding of the

17. language translation software. We will also be using the office for marketing, accounting, and
management of the overall operation of the business. As our revenues and profits increase we
will look into investing into larger office space to accommodate that growth.
We will be purchasing one or more desktops and/or laptops for the programming and
coding of our software programs. We will need other hardware such as printers/scanners, and
external hard drives. We will also be purchasing office desks and other office furniture.
We will distribute our software through a number of different venues. Since our content
will primarily be software and downloadable content we will utilize such vendors as Google
Play, and iTunesApp store primarily. There are also other not as well-known websites in which
to sell our software such as PayLoadz, ClickBank, E-junkie, RegNow, DPD, Sellfy, PayPro and
BitBuffet. We will also sell our product on e-commerce sites such as Amazon, and eBay.
F. Management and Personnel
Our management team will consist of the founder Joe Ricardo as the CEO, along with
Steven Orchard as the CMO, Maria Latana as the CFO, and Dan Richards as the COO. Together
this team will make sure the day to day operations run smoothly, that goals and objectives are
met, that short term and long term milestones are being accomplished and that the company is
bringing in revenue and gaining profits. This will be accomplished by assuring that research and
development is conducted, that products are being brought to market, that our marketing is
accomplishing revenue goals, that money is being accounted for and invested in the right places,
and that our customers are satisfied with our products.
Mr. Ricardo’s role will be the Chief Executive Officer. He will be in charge of the day to
day operations, and making sure short term and long term goals are being accomplished. He will

18. also be in charge of making sure all resources are pulled together including financial and
personnel. As the leader of the company he will make sure to coordinate between departments
and ensure all staff has up to date information.
Mr. Orchard will be our Chief Marketing Officer. His role will be to oversee the
planning, development, of the organizations advertising and marketing initiatives. His primary
goal will be to increase revenue by increasing sales through efficient marketing. He will be in
charge of market research, pricing, marketing communications, product marketing, and
advertising.
Ms. Latana will be Chief Financial Officer. She will be in charge of financial planning
and accounting for the company. She will be in charge of the strategic planning and
implementation of financial planning for the company. She will be in charge of financial
accounting, projections, and making sure money is allocated and invested into the proper
functions within the company to make it profitable.
Mr. Richards will be our Chief Operations Officer. He will be in charge of planning, and
overseeing the company's operational policies, rules, initiatives, and goals. He will be in charge
of the research and development of our software. He will oversee the day to day operations to
make sure that goals and objectives are being met to bring the products to market.
We will need to hire application designers to work on the programming and updating of
our translation software. Preferably these software designers would be fluent in both languages
that they are working on integrating otherwise we would have to hire some who speaks both
language fluently in order to create effective and efficient translation software products.
G. Exit Strategy

19. In the event that the venture is not as profitable as we would have anticipated, we will use
one of several exit strategies. The exit strategy we chose to use will be based on the needs and
liabilities of the company at the time that an exit is necessary. Our main concern will be to make
sure that all liabilities and debts are covered in any exit strategy used.
Our first option would be an initial public offer in order to alleviate our liabilities and to
raise funds for expansion and operations. By bringing in shareholders we can decrease our
liabilities within the company, and hopefully raise funds to make the company profitable.
Another option would be to merge with one of the many language learning program
companies or language service providers. This would allow us to merge our assets with another
company to hopefully bring in a profit for our original investors, and management partners.
One option would be to outright sell the company. With our patented technology there
are a number of companies who may want to acquire our company to add to their portfolio. The
ownership of this patented technology could position a company ahead of their competition as
they would have the rights to a technology that would allow them to reach a demographic that no
other company within their industry would have the ability to do.
We can also look into taking on new partners and investors. This may cause us to lose a
majority stake in the company, yet still be able to keep the company running under new
management. We would want to take on new partners with experience and skills to turn the
company around and make it profitable.