ROI in the CSR Context.
Does it Matter?
Dr. Sherif Tehemar
BDS/DDS, MSC, PhD, FACOMS, CSSGB
Sustainability Reporting Certified (GRI)
CSR Certified (World Bank)
Return on Investment
Points to Consider
Businesses have the RIGHT to earn profits.
CSR is NOT a philanthropic activity.
Businesses have COMMITMENTS toward society.
Implementing CSR programs by Businesses SHOULD
improve their TBL.
ETICAL profits of the Company should have an impact on the
PROSPERITY of the society.
CSR in improving the COMPETETIVE
ADVANTAGE of the company should be well realized and
appreciated by all stakeholders.
Employees at green companies are 16% more productive
NG Survey: 80% of US workers want to work for an
organization which makes the environment a priority
DSFH: 6% Decrease in employee turnover after 2 years
2012 Neilsen survey: 66% customers prefer to buy from
companies that give back to society
-62% want to work for these companies
-59% want to invest in these companies
IBM: “We earn a 3:1 return on our investment in Corporate
Westpac CEO, Morgan, 2006: “Benefits from reducing our
employee turnover are $50 million of avoided costs per
DSFH: 150% reduction in SR in stationery after GO Green
campaign & digital environment (over 3 years)
Jumeirah Group: $ 870,000 Saved
efficiencies in the last quarter of 2008
Wal-Mart: $2.4 million per year saved from eliminating
excessive packaging in ONE toy line
Increase by 200% in brand recognition after year 1
Brand recognition, reputation and loyalty, reflect on profits
starting year 2
DSFH: Brand Audit DSFH ranked 1st brand in healthcare for
two years in a row.
The driving forces are
Preserving the environment.
Better image and reputation,
Developing and sustaining better relationships with
Increases productivity and contributes to employee
Dubai Chamber of Commerce and Industry (Dubai Chamber) funded by the Emirates Foundation for Philanthropy (2012)
Why we measure ROI?
Improved program management
More effective planning
More effective evaluation
Increased understanding of the impact of your work
Stronger communication of the value of your work to ‘the
people that matter’ (internal and external stakeholders)
Enhanced attention to the social, economic and
environmental value created by your business or
KPI in the CSR Guidelines
GRI: Performance indicators in the GRI Guidelines.
IIRC: Integrated Reporting
SROI Network: Mandatory Indicators
Maximize your ROI
Believe and be committed (Being Good by Doing Good)
Engage with your stakeholders & build your Communication
Understand the need
Develop you CSR strategy with SMART goals
Build solid data management process
Link your CSR initiatives to your
Continuously review your process
& measure performance
Challenges in Healthcare
Retain highly professional employees
Access to care for poor people