it will help you to do your marketing plan for your company or you can treat it as marketing plan proposal if you are an agency, But you should take all the time while adding all those information.

1. Marketing Plan
*It helps you in:
 identify your customers
 identify your competitors
 Develop you to make your business stand out.
1. Executive summary
 Vision
 Mission
 Product portfolio
2. Situational Analysis
PESTEL Analysis
 Political
 Economic
 Social
 Technological
 Environmental
 Legal
SWOT Analysis
 Strengths
 Weaknesses
 Opportunities
 Threats
TOWS Analysis
 How to use SWOT analysis for your company
3. Objectives
 Specific
 Measurable
 Achievable
 Realistic
 Time dependent
4. Competitive analysis
 Product Name
 Marketing Channels
 Market Share
 Main Competitive Advantage

2. 5. Marketing Strategies
 POD/POP
 Competitive Strategies
(a) Cost Leadership
(b) Differentiation
 Growth Strategies
a) Market penetration Strategy (increase)
b) Product development (new product)
c) Market development (new market)
d) Diversification (new product new market)
 Segmentation
a) Demographic (age – gender – income – religion)
b) Geographic (region – climate)
c) Physiographic (lifestyle – personality)
d) Behavioral (usage volume)
 Targeting
a) Undifferentiated (one product to all segments)
b) Differentiated (different product to different segments)
c) Concentrated (one product to one segment)
 Positioning
a) Product
b) Features
c) Benefits
d) Occasion
e) Hybrid
 Marketing Mix (4P's)
a) Product
b) Price
c) Place
d) Promotion
6. Marketing Budget
 Task method
 Percentage of last year sales
 Same as last time –SALT
 All you can afford
 Profit maximization
 Competitive Parity

3. 7. Implementation
 Communicate with your staff
 Know your end goal
 Monitor your progress
 Make adjustments
 Develop contingency plans
 Seek expert advice
8. Evaluation
 Customer satisfaction research
 Revenue growth
 Market share
 Recommendations
Regards…
SHERIF NABIL
01283838627