The document outlines the traditional elements of a brand plan, which include establishing a long term brand vision and mid term brand mission. It also covers analyzing the market size, dynamics, and structure, as well as competitor brand architectures and performance. The plan components involve a product description, objectives, SWOT analysis, action plan, pricing, packaging details, and conclusion.

1. Traditional elements of a brand plan would include:
•Brand vision (long term)
•Brand mission (mid term)
•market definition
•situation analysis
1.market size and forecasts
2.market dynamics and trends
3.market structure and share of trade at supplier, intermediary, and end
customer level segmentation
4.brandscape (own and competitor brand architectures and performance, brand
definitions, comparative brand strategies, brand competencies)
5.market attraction
•Scientific aspects of brand(Product description,Indications,Dosage)
•Brand objectives
•S.W.O.T Analysis
•change analysis (what we will have to be done differently)
•brand action plan
•component plans (new brand development, new product development, customer
relationship management etc.)
•Suggested M.R.P
•Any unique features in packaging(if required)
•Remark
•Conclusion