Sofar Sounds Campaign

1. creativecampaign
S o f a r S o u n d s t r a n s f o r m s e v e r y d a y s p a c e s - l i k e a
l i v i n g r o o m o r r e t a i l s h o p - a n d t u r n s i t i n t o a
c a p t i v a t i n g v e n u e f o r s e c r e t , l i v e s h o w s ,
sounds
the new old way to do live music.

2. WHAT IS THE OPPORTUNITY
WE ARE TRYING TO ADDRESS?
WHAT ARE THE OBJECTIVES?
Sofar Sounds transforms everyday spaces - like a living room or retail
shop - and turns it into a captivating venue for secret, live shows,
creating an immersive experience that brings guests and artists closer
together. Each Sofar is small, and typically features three diverse acts,
with no headliner.
To motivate people to host performances.
As they continue to grow, their primary struggle is to
find locations to host the performances. They need to
get people to host shows, whether it be in their home, or
if they are business owners, their business after hours.
They only ask that the location can accommodate a
minimum of 50 guests.
In addition, their branding has not been developed since
they began in 2009. An update could increase peoples’
willingness to host, as well as increase attendance.

3. They love going to the Sofar shows, they’ve probably
been to many, but have never considered hosting a
show.
MEN AND WOMEN, 22-35
RENT OR OWN THEIR OWN
HOME, OR OWN THEIR OWN
BUSINESS/HAVE ACCESS TO
A LOCATION.
PREVIOUS SOFAR SOUNDS
SHOW ATTENDEES.
VALUE LIVE MUSIC AND THE
COMMUNITY ASPECTS OF IT.
DISLIKE MODERN CONCERT
EXPERIENCES.
LIKELY EXTROVERTED AND/
OR SOCIAL.
WHAT DOES THE TARGET
AUDIENCE CURRENTLY THINK?
That hosting a show is a great way to keep this
organization, that they love, going. Whether it be their
home, office, or business, we want them to think
about taking the next step.
WHAT DO WE WANT THEM TO
THINK AFTER SEEING THIS
COMMUNICATION?

4. WANT A GUARANTEED TICKET TO
THE SHOW? HOST IT.

5. Famous musicians that have performed at Sofar
Sounds, many before they were famous. Hosting shows
might just mean you can later brag that *insert famous
person* has been to your house before.
THIS INCLUDES:
Billie Eilish
Hozier
Ed Sheeran
Vanessa Carlton
bastille
Andra Day
Leon Bridges
Milky Chance
Big Thief
Dermot Kennedy
Shakey Graves
Wolf Alice
X Ambassadors

6. WHAT IS THE
BRAND VOICE?
WHAT ARE THE
DELIVERABLES?
Creative, a little humorous, authentic.
Video spot, print / email marketing,
and brand development

7. Host a show, so one day you’ll
be able to say, “yeah they
performed at my house”.
the new way to do live music.
Do it, so one day you can say,
“yeah *insert famous person*
performed at my house”.
Do it, so one day you can say,
“yeah, they performed at my
house”.
the new old way to do live music.
the old new way to do live music.
Be apart of it. Host a show.
Be the experience.
You’ll say you knew them first.
What show is more intimate
than one at your house?
Want to make sure your name
gets on the list? Host the show.
No backstage pass needed
when it’s your house.
Host a show- it’s the only way
you’ll get Hozier to come to
your house.
Want a guaranteed ticket
to the show? Host it.
the new old way to do live music.

8. Motion
Graphics

9. the new old way to do live music.

10. Whatever the reason, we are always looking for
locations.

11. copy Whatever your reasoning, we’d love to bring the show to YOU. As we
continue to grow, we’re always looking for people to host. We set up, we
clean up-- all you have to do is let us in, sit back, and enjoy the show.
And don’t worry, the concerts only last about 2 hours, we’ll be out
before Tom and Lisa can actually file a noise complaint* (We trust you,
they probably deserve it). Learn more at sofarsounds.com/about/host.

12. 0:00
sofar,sogood|rexorangecounty
SOFAR SOUNDS
the new old way to do live music.
WANT A GUARANTEED TICKET
TO THE SHOW? HOST IT.