Proposed Project

2. 1
OBJECTIVES:Sta Maria
 Toencouragethe peopletogoand visit the place..
 Toalsoincreasethetourist arrival in Sta Maria.Increasetherate of visitors, localandforeigner.
 Tomakeit a worldclasstourism destinationthatprovides the biggestand uniqueattractionsand
historicalevents that willbuildup the economyandalso helpthe communityandenvironmentto be
better by the helpof the tourist.
 ToPromote,Protectand provide a well-balancedsocial,historicalandenvironmentfriendlyplace
withoutcompromisingthewelfareofthe culture,resources,andespeciallythetourist.

3. 2
INTRODUCTION
Thetourism businessisat least 2,000years old. It beganwhen wealthycitizensof ancientRome,
decidingtheywouldrather spendtheir summersawayfrom the city, took trips to the countrysideandthe
coast.
A tourist industry soonsprang upto caterfor the Romans travel and accommodationneeds,andfora while
it thrived. But Romantourism endedwithitsempire,andfor hundredsof years the turbulent economic,
socialandmilitarysituationin Europemadefrequent,safe travel out of the question.
Duringthe medievalera,however, tourism againappearedthanksto a growinginterestin pilgrimages.The
organizers arrangedthetourism basicsof itinerariesandplacestoeat and sleep.And from recordssuchas
Chaucer’sCanterburyTales,it’sevident that manypilgrimswerekeento relaxand enjoythemselvesas well
as visit a holy shrine.In fact it’s from the OldEnglishwordhāligdæg(holyday) that “holiday” derives.
But it was two otherfactors hundredsof years later that encouragedthestartof morewidespreadand
regulartourism:healthandculture.Thosewho couldaffordto do so beganto visit the spa andseaside
towns of eighteenthcenturyEuropeto benefit from the springwaters andfresh air. Others,most notablythe
English,took educationalholidaysto countriessuchasItaly with the intentionof studying paintings,
sculpturesandarchitecture,andvisiting historicalsites.
Straightforwardleisuretourism took holdwhenindustrializationacrossEuropegaverise to anaffluent
middleclasswithanincreasingamountoffree time. Entrepreneursstarted to buildtourist hotelswith an
infrastructureof roads, carriagesandferries.Tourism begantotakeshapeas an internationalindustry.
Theindustrywaspopularandsteadilysuccessful from theearly nineteenthcentury. But for the most part, it
was expensiveand limitedtoa smallnumberoflocations.Theneverythingsuddenlychanged.Inthe 1960s,
a growingnumberofpeoplehaddisposableincomes,andwiththis extra moneycameadesirefor a
different lifestyle. At the sametime, reasonably-pricedcommercialaircraftwereableto carrypassengersto
andfrom any airportin the world.
Masstourism hadarrived, andwith it there cameanextraordinarygrowth infacilities.Fishingvillagesonthe
southerncoastof Spain,for instance,becameresortsthat werehouseholdnames.Elsewhere,business
peoplecapitalizedonthedemandfor tourist attractionsandconstructedleisureandthemeparks.

4. 3
Thedrivingforcebehindtheserapiddevelopmentswascash.In 2006,the internationaltourism receiptsfor
the three mostpopulardestinations –France,Spainandthe UnitedStates – totaled$179.7billion.The
numberof visitors who contributedthissum was 188.7million.
With figures suchas these, manycountriesaroundtheglobeworkhard to encouragetravelers to visit them.
Theresultin recentyears is the boom inlonghaul flightsto destinationsthat cansupplytourists with sun
almostevery weekof the year.
Unfortunately, it’s this scrambletograba share of the tourist industry that is sometimesdamaging
environmentsunabletosustain largenumbersof visitors. Therearealsoconcernsaboutthepollution
generatedby the ever-risingvolumeof tourist flights, cruiseshipsandroad traffic. And ontop of these
problemsareincreasingfuelcosts;thedemiseof establishedresortsthat have over-expanded;fluctuating
exchangeratesfor currencies;andthecreditcrunch.
Thetourism industrywillno doubt adaptto new demandsandcircumstances.Butdespitesomeoptimistic
predictionsfrom tourism agenciesforits continuedgrowth,thisbusinessmaywellfind that its most
successfulera,for the timebeinganyway, is past.
Manypeoplenowadayslove to travel. Peopletravel for different reasonsandthe reasonwhy
peoplelove to travel is varied and somearealso very personal.Somepeopletravel for leisure,for learning,
for religiousactivities,for sports, or to challengeoneself,toexpandone’sperspective, to buildor strength
relationship,to have an adventure, to escapefrom a demandingjoborfrom a breakup, or in orderto relax
or rejuvenate, to celebrate,to expandone’shorizon, to get in touchwith oneself, for familyand business
purposesetc.
Tourism isthegeneric term to coverboth demandandsupplythat has beenadoptedinvarious
formsand usedthroughoutthe world. AccordingtoUNWTO statistic guidelinesin2010,Tourism isdefined
as the activities of personsidentifiedas visitors. A visitor is someonewhois makingavisit to a main
destinationoutsidehis/herusualenvironmentfor less than a year for any mainpurposeincludingholidays,
leisureandrecreation,business,health,educationandotherpurposes.
Travelandtourism canprovide manygreat benefits to manyplaceshereinthe countrybecausethis
industryis very complexand dynamic.Tourismisoneof the majorcontributorstothe economyof the
county. ThePhilippineStatisticsAuthoritysaid that travel andtourism contributes8.2% to the country’s
GDPin 2015. Thenumberoftourists in the countryhas grownenormousduringthelast twenty years. One

5. 4
importantreasonis the decreaseofthe flight or the travel time.Nowadays it is possibleto reachtheother
sideof the globewithin13 hours.
Developingtourism sectoriseasier thandevelopingthe industrialsector.Enormousinvestments
are neededto attractforeign companiesanddevelopthebasic infrastructureforthe fabrics.Especially
investments areneededto have goodaccessibleports,powerstations, communicationinfrastructureand
industrialzones. Tostimulatetourism,investmentsareneededinthe infrastructure.Especiallyfacilities are
neededinthe ports wherethe arrivals of tourists are. In somespecific touristlocationsthewaterand
electricitysupplyshouldbesufficient.And the accommodationsintheplaceswherethe tourist wants to stay
have to be adjustedto the wishesof the different tourists.
Tourism sectorcomprisesdifferentindustriessuchasaccommodations,FoodandBeverageOperations,
RecreationandEntertainment,TransportationandTravelServiceswhichplayanimportantrolein the
tourism industry. TheWorldandEconomicforum (WEF),inits ‘’TravelandTourismCompetivenessReport
in 2015’’,rankedthe Philippinesat74th overall, 12 placeshigherthanthecountryrankedin their previous
report, the highestimprovementof anycountryin the Asia- Pacific region.
Tourism hasmanybenefitsto contributesuchasEconomicbenefitsbecauseitcanprovidedirectjobsto the
community,socialbenefitsandenvironmentalbenefits.
In order to makean attractionbea destination,planningshouldapplyin orderto set andmeet the desired
objectives.Tourism planningisgoal-oriented,it strives to achievecertainobjectivesbymatchingavailable
resourcesandprogramswiththe needs andwants of people.
Tourism planningistheprocessof gatheringandevaluatinginformationtoidentify andprioritize the current
tourism developmentissues,imaginingthedesiredfuturestate of tourism inthe destinationandchoosing
from the numberof alternatives for achievingthem.
Sta Mariais not yet knownas a tourism destinationunlikethenearbytowns andprovincesof
Lagunabut it has a greatpotentialto bea famousand wellknowntourist destination. It is knownas the ‘’rice
granaryof Laguna’’because thelargericefieldsarein this town. Sta Mariaisthe third largesttown in
Laguna,followedbySan Pabloand Calamba. Santa Maríaisa fourth classmunicipalityin
the province of Laguna,Philippines.Accordingtothe2010census,it hasa populationof 26,839people.
Santa María,at 126 km2 is the 3rd largesttown inLagunain termsof landarea,after San Pablo
City andCalambâCity, followedby Lumbán.It is surroundedbythe townsof Tanay(Rizal) onthe north-
west; Pililla(Rizal) on the west; Mabitac onthesouth-west, Famyon the southeast(both in Laguna);and
Real(Quezon) onthe north-east. It is the northernmosttownin Laguna.

6. 5
Boundedby the provincesof Rizal andQuezon from the western portionup to the northerntip down north
easternpart, the town hasa mountainousterrain.With the MARILAQUE Sub-RegionalPlan(Manila-Rizal-
Laguna-Quezon),themunicipalityfunctionsaslinkbetweenthe highlyindustrializedcapitalandthemarine
life-richQuezonprovince.A 43 kilometerroadnetwork,the MarcosHighway,physicallyconnectstothe
eyed site for the InternationalPort. SilanganRailwayExpress 2000(MARILAQUE Railway) is another
infrastructureprojectproposedforimplementationunderthePPP Scheme
Theaim ofthis plan 1.) Todevelopandcreatea tourist destination,2.) Tomakeita worldclass
tourism destinationthat willprovide the biggestanduniqueattractionsandhistoricalevents that willbuildup
the economyandalsohelpthe communityandenvironmentto be better by the helpof the tourists. This
chosenlocationhasalot of tourism potentialbecauseofits strengths that captivatesthe tourist to come
backandlet it bemajortourism destinationsin the Lagunaandin the Philippines.
Sta Maria is the term the peoplegenerallyused on this mountainpartof Sta Mariabecauseit is
the highestpart of the town. It is locatedinBrgy. Cueva Sta MariaLaguna.StaMariais a stopover
destinationfor the motoristsbecauseitis locatedalongMarcoshighwayinthe provinceof Sta Maria,going
to Quezon province. But as timepass by its namebecamefamoustomanyotherpeople.If one wants to
appreciateSantaMariainallits beauty, Sta Maria is the best placeto goto. He/she mustgo for a walk
duringthe earlypart and late afternoonpart of the day. Somespots are reallybeautifulandone willnot to
stop to wonderbefore this creationwhichslowlyfadesbeforeour very eyes. Thesurroundingwas
delighting.Thesettingsun,tangerinesky, layers of mountainranges,vast ricefields, swayingshrubs, cool
breeze plus a sightof bikingpeoplemakeita perfectsetting for thosewho wantto be refreshedand
relaxed.Travelinghasbecomeabreezebecausehugepercentageoftheroadhas beencemented.
Constructionisongoing,includingfarm-to-marketroad.Beauty, patterns, incrediblehues.Onecanreally
appreciatethem.Spendingtime inthisplacewillsurelya timewell spend.Thisplaceisoneof the best
shouldyou decidetopursuesolitude.
Thisplanwillhelpto developand improve Sta Maria inSta MariaLagunaandmake itas one of the famous
tourist destinationsinLaguna.Aside from beingan adventuroussite we alsoplan to put up a souvenir shop
anda photo boothbecausethecommontouristswhovisited the placewouldreallystop from their journeyin
orderto take a photoof themselveswith those hugeletters STAMARIA. We alsoplanto put upfood stalls,
comfortrooms,a biggrotto of ourLady, a fencewhichhangsdifferentflowersfor the safety of the tourists,
an informationarea,parkingareaandtricycleterminal. All of these arefor the benefitsof the peopleof the
areaand of the tourists localandinternational.Theplaceisvery soothingbecauseofits naturalnature and
breathtakingview.

7. 6
REVIEW OF THERELEVANT STUDIES
Laguna,officiallyknownas the Provinceof Laguna (Filipino:Lalawiganng
Laguna; Spanish:Provinciade La Laguna),is a province inthe Philippineslocatedin
the Calabarzon region inLuzon. Its capitalisSanta Cruz andthe provinceis situated southeastof Metro
Manila,southof the provinceof Rizal, west of Quezon,north of Batangasandeast of Cavite. Lagunahugs
the southernshores of LagunadeBay, the largestlake inthe country. As of the 2015census,the province's
total populationis3,035,081.
Lagunais notableasthe birthplaceofJose Rizal, the country's nationalhero.It is also famousfor
attractionslike PagsanjanFalls,the University of the PhilippinesLosBañoscampus,thehot springresorts
of Los Baños andCalamba ontheslopesof MountMakiling,Pilahistoric townplaza, TaytayFalls
in Majayjay, the woodcarvingsand papier-mâchécreatedbythe peopleof Paeté, the
annual Sampaguita Festival inSanPedro, the turumba of Pakil, the tsinelasfootwears from Liliw,
the PandanFestival of Luisiana,the Seven Lakes of San Pablo (the first cityin the province),andthe
NagcarlanUndergroundCemeteryin Nagcarlan.TheprovinceofLagunaisfamousfor hot springresorts
that attract the comingofthe tourists. Pagsanjan fallsmakesthe provinceas a renownedplacefortourists.
Lagunais a provinceinthe PhilippineslocatedintheCALBARZON regioninLuzon. It has6 citiesand 24
municipalities.Its capitalisSanta Cruz andthe provinceis situated southeastof Metro Manila,southof the
provinceof Rizal, west of Quezon, north of Batangasand east of Cavite.
Lagunais amongthemodernizedagro-industrial economies,wheremajorityof the populationbelongtothe
middleincomegroupsandenjoythe basic comfortsoflife suchas housing,education,socio-cultural,and
recreationalfacilities.
Lagunais oneof the premierprovincesinthe Philippines.It shows a thriving economy.Morethanforty
thousandbusinessestablishmentsarelocatedintheprovince,whereinaboutthirty thousandareuniversal
trade andindustry relatedestablishments.
Lagunais amongthemodernizedagro-industrial economies,wheremajorityof the populationbelongtothe
middleincomegroupsandenjoythe basic comfortsoflife suchas housing,education,socio-cultural,and
recreationalfacilities.
Tourism hasagreateffect on the social,economic,environmental,andculturalheritageartsof a
certaintourist destinations.Tourismcanbeusedasa tool to solve someproblemslikeunemploymentand
poverty in a developingplacesorcountries.

8. 7
Tourism hasbecomeoneofthe majorindustriesinthe PhilippinesundertheAquinoAdministration,with a
total value or size of Php 982.4 billionanda7.8% shareto the country’seconomyin2014. Theindustryis
the 5th growthdriver of the countrynext to manufacturing,trade,real estate, and agriculture,accordingto
the latest report by the PhilippineStatisticsAuthority (PSA). Directemploymentinthetourism industryis
nowat 4.758millionpeopleor12.5%of the total employmentinthe country—notyet includingFilipinos
whoindirectlybenefit andare employedasa result of increasedtourism activities.
Thepositiveimageof the Philippinesasatourist destinationcontinuestospreadfurther aroundthe world.
Thecountryranked74th in the 2015World EconomicForumTourismCompetitivenessreport,jumping20
spots up from its 94th rank in2011. Thiswasjust oneof the manynotableinternationalaccoladesreceived
by the countrysincethe It’s More Funin the Philippines campaignwaslaunched.
In providing information dissemination,thesocialmediaorthesocialnetworkingsuchas
Facebook,Instagram,Twitter,You tube, Blogs andother websitesis frequentlyused. Theroleof social
mediaintourism hasbeenincreasinglynotedandresearchedasan emergingtopic.Socialmediaplaysan
increasinglyimportantroleinmanyaspectsof tourism, especiallyin informationsearchanddecision-making
behaviors andtourism promotion focusingonbestpracticesforinteractingwithconsumersviasocial media
channels(social sharingofholidayexperiences). Leveragingoffsocialmediatomarkettourism products
has proven to be an excellentstrategy. Manycountriesregardsocialmediaasanimportanttoolto promote
their tourism industries.
Adventure Tourism maybedefinedas a leisureactivity that takes placeinan unusual,exotic,
remote,or wildernessdestinationandtendsto beassociatedwithhighlevels of involvement andactivity by
the participants,mostof it outdoors. Adventure travelers areexplorersof bothan outer world,especiallythe
unspoiled,exotic partsof our planetand aninner worldof personalchallenge, self-perception andself-
mastery.
Adventure tourism is currentlyoneof the fastest growingsegmentsof the tourism industryin British
Columbia.Historically,individualsdrawntowork withinthe various adventure travel activities have doneso
becauseofa primaryinterest inan outdoor,travel-oriented lifestyle. Increasingly,theseindividualsare
confrontingtheneedfor skills suchas goodmarketingandbusinesspracticestostay employedand
competitivewithinthefield.http://www.tru.ca/act/adventure/programs/adventureguide/adventuretourism.html
Social media plays an important role in tourism. Social media continues to grow and is
increasingly influencing on many social and economic aspects. The tourism industry is primed to

9. 8
take advantage of social media outlets, as the industry has long relied largely on destination
reputation, consumer opinion, speed ofinformation, and positive word ofmouth advertising.
Lagunais oneof the famousprovincesin the south. It is nowmakingits nameinthe tourism industry. Sta.
Mariathoughnot yet a renowned tourism destination,thiscanbe famousbecauseofthe Seven up hillsthat
we areplanningto develop.
ENVIRONMENTALANDSOCIALISSUES
Sta maria is oneof the beautifulplacesinSta. Maria.We planto developand makeit as oneof the
mostboomingtouristdestinationsinthe town. Theknowledgeaboutthisplacewasmadeknownthrough
the posts of the peopleinfacebookandothersocialmediaaccounts.
Likethe rest of the provincesin the country, the monthsof June-Octoberaretherainy monthsinSta. Maria.
From November-Februaryarethe coldmonthsbecausealsoofthe Christmasseason.From March-May
are usuallythe hottest part of the year.
Someenvironmentalandissuesmightaffectthe tourism development.Hereare someissuesthat might
affect to the possibletourism destination.
Environmental Issues;
Soil erosion
Sta.Mariais a mountainousterrain.StaMaria is locatedonthe upperpart of this mountainous
terrainso oneof the problemsthat mightariseis the soilerosion. Whenthe rainy monthscomesoilerosion
andthe creationof footpaths mightbethe big problem thatwillimpedethecomingofthe visitors. Sincethe
areaisn’t developedyet we planto make concretepathwayssothat the peoplecanwalkfreely and without
any limitations.
Water Shortage
Water is not reallya problem inSta. Mariabutfor this specific touristdestinationthat is still
underdeveloped,watersystem is quite a bigissue. Touriststhatwill visit the placewillfindit hardto use
comfortroomsincasethey needto. Onlyfew residentshave water connectionbecausepreciselythey are
up onthe mountainandthewater system is not yet very wellestablished.Oneof the plansthat we are
goingto do is to have water supplyinthe area andto have enoughcomfortroomsforthe increasingvisitors.
Garbageand Littering

10. 9
Oneof the environmentalissues StaMaria is facingisthe garbage.Sincethe areais locatedonthe
mountainthereareno garbagetrucksor anyone whocollectsthetrash. Somepeoplejust throwthe
garbage to some vacantplaces.Duringthe peakseasonswhen manytourists comein Sta Mariaa hills
environmentalproblemssuchasgarbageandlitteringcanbeencountered.Sinceitis not yet developed
properwaste disposalisnot yet clearto all.Thereisno garbagebagaroundthe areasthat’s why the people
just throw their garbage’severywhere. Somepeoplewhogothere to celebratetheirbirthdays for example
wouldjust leave their trash suchas bottles, cans,plasticsetc.Thoughsomepeoplewouldbringtheirown
plastic bagsandfollowthe ‘’cleanasyou go’’policy.
Regardingthisproblem weplanto put up or makebigtrash binswith labels,“Biodegradable,Non-
biodegradableandRecyclable’’ inthiswaythe placewillmaintainitsnaturalbeautyand it willbecomea
pollutionfreetourist destination.
Social Issues
Lackofjob opportunities
As for socialissuesthereis no majorproblem concerningthepeople.Usuallythe lackof job
opportunitiesinthe provincesis quitean issue. Because StaMaria is underdevelopedmostofthe
monitoringsecuritiesandmaintenancearevolunteersandthe residents of the area. Thisproposalifit will
pushthrough canhelpthe peopleofthe area to be given an employmentandthereforewillgeneratean
income.
Possibledrug problem
Though StaMaria islocatedonthe mountainandisin the farthest barangayof Sta Mariathereare
someissueslike drugusing that the teenagersor even someof the adults whoare unemployed are
involved in. So this proposalmightbeableto helpthem by giving them an opportunityto work as a guideor
as the caretaker or gardenerof the place.Theywillbegiven trainingsdependingonthe jobthey willbe in.

11. 10
ACCESSCONDITIONTO TOURIST ATTACTION
Sta Maria is locatedinSta Maria,the farthest town of the provinceof Laguna.Sta. Mariaitselfis
not yet known intourism industry infact manypeopledonot know that Sta Maria exist.
Tricyclesarethe mostcommontransportationaroundthetown.
ManilaviaSLEXto StaMaria Laguna
TRANSPORTATION
DESTINATION MODE OF
TRANSPORTATION
TRAVEL TIME FARE
ManilatoSta CruzLaguna
terminal
Bus 1-2 hours 132php
Sta. Cruz to Siniloan
Laguna
Jeepney 30-45 minutes 39php
Siniloanto Sta Maria
proper
Tricycle 10-15 minutes 20php
Sta. Mariato STAMARIA
in Brgy Cueva
Tricycle 35 minutes 100php
When you arein Manilatakea bus at Buendiaterminal,you cantake the DLTBorGreenstarbus
goingto Sta CruzLaguna.You candrop on the bus station. From theterminaltake a jeepneythat says
‘’Siniloan”anduponarrivingin Siniloantownproperyou willsee linesof tricyclesthat willbringyou to Sta
Maria.Uponarriving inSta.Mariapublic marketthereare tricyclesthat willbringyou to brgy Talangka.
Getting There (Private):
TakeNationalHighwayfrom Famy.Turnrightat NangumaJunction.
Getting There (Public):
Ridebus from Cubaoor Taftgoingto Sta. Cruz. Alight at Sta. Cruz. Ridejeepneyto Siniloan.RideJeepney
to Sta. Maria.
Takenote:
DLTBco hasnowdailytrip going directlyto Sta Maria.

12. 11
Trip Schedules:BuendiatoSta. Cruz: first trip at 4am.last trip at 10pm update:DLTBbusserves the
Buendia to Sta. Maria,Lagunatwicedailyat 4pm and6pm trip schedulestopass by Calamba,LosBanos,
Bay, Calauan,Victoria, Pila, Sta. Cruz, Pagsanjan,andthe highways of Lumban,Kalayaan,Paete, Pakil,
Pangil,Siniloan,Famy,Mabitac,Sta. Maria.Samebusroutes leave Sta. Mariatownat 4am and6am daily
goingto Taft/LRT/Buendia.
MAP(MANILA TO STAMARIA)VIAANTIPOLO-TANAYRIZAL

13. 12
DIRECT TRIPTO STAMARIAFROMBUENDIABUSTERMINAL

14. 13
SITEVALIDATION
Sta Mariais a fourth classmunicipalityin the provinceof Laguna,Philippines.Accordingtothe
2010census,it has a populationof26, 830 people. Themajorincomesourceofthetown is Agriculture.
Tail-end and landlocked, Santa Maria stands as the Rice Granary of Laguna Province. Rich in unspoken
history with not much left physical proof of over four centuries of existence, Santa Maria has kept building on and
laying new foundations for progress. Aside from the promising bounty, the rich natural resources in the municipality can
also boast of the grand beauty for tourism. Matched with the human ingenuity, this tourism potential could offer feasible
economic opportunities on top of employment to private sector and government service. Getting agriculture, tourism
and human resources to work together would enhance productivity and spell an increase in the per capita income.
Santa Maria, founded in 1602, was first named Santa Maria de Caboan. Caboan came from the Tagalog
word Kabuhuan which means bamboo thickets. Buho is a bamboo genus growing abundantlyin the town.
During this period Santa Maria was known to be part of Morong and here people gathered to trade and
barter with pandanmats,wares, livestockandother farm producewiththeChinesemerchants. Aetas would
also be seen selling their claypots, wild honey, medicinal herbs and rootstocks.

15. 14
History has it that a couple found an image of the Blessed Mother at a place near the river. The
first Spanish friar assigned here, Reverendo Padre Antonio de la Llave, began to build a church, at the site
wherethe imagewasfound. Thetowncametobe calledSanMiguel,inhonorofthe ArchangelMichael,the
first patron saint. Since Christianity was well embraced bythe locals, theywere all too willing to help in its
construction, selling their harvest to finance what they considered a holy task to this day, this church still
stands. Residentsbelievedthat PadreAntonio de la Llave was responsibleforestablishingthisvillage into a
town andin namingitSan Miguel deCaboanin160.In 1613,Reverend PadreGeronimoVasquezchanged
San Miguel de Caboan into how it is called now, Santa Maria.
The town of Santa Maria was later on attached as a barrio of its neighboring town, Mabitac, Laguna.
However, in the year 1901,throughthe Proclamationbythe Gen. OtisCommission, Santa Maria was finally
declared a separate municipalityin the province of Laguna.
Over the longyears of existence,thelocalswereableto establishthe majoreconomic driverwhich
is agriculture. Though it meant so much hard work with their bare hands, they kept on clearing and
cultivating the rich plains. Coconuts, bananas, crops, coffee and manyfruit bearing trees are pounded as
rice farms were irrigated by the rivers. God endowed the town with rich natural resources making for
bountiful harvest. A portrait of modest life, Santa Maria emerged to earn the title Rice Granaryin the entire
province of Laguna. To partake in the bountiful production of food to sustain man’s life is such a blessing
from heaven. To this, a thanksgiving is observed and celebrated in a feast called Marilag Festival.
TheclimateinSta. Mariaischaracterizedbytwo seasons: the wet or the rainyseason andthe dry or the
summerseason.Therainyseasonusuallylasts for 6 monthsfrom June – Decemberwhilethedry season
from May- January. Theprimarytransportationinthe town are the tricycle,motorcyclesandprivate cars.
FLECO the FirstLagunaElectricityCooperative,Inc., suppliesthe towns electricity.

16. 15
MUNICIPAL PROFILE
FEATURES DATA
Region Calabarzon region
Province Laguna
District 4th district of Laguna
Founded 1602
Barangays 25
Government
 Mayor
Mayor Antonio ‘’Tony”Carolino
LandArea 108.40km (41.85sq. m)
Population
 Total
 Density
26, 839
250/km (640 sq. m)
TimeZone PST (UTC+8)
Zipcode 4022
Dialingcode 49
Income class 4th

17. 16
Sta. Mariaispoliticallysubdividedinto25 Barangays:

18. 17
 Adia  Paoo
 BagongPook (Pob)  Parangng Buho
 Bagumbayan  Barangay1 (Pob)
 Bubukal  Barangay2 (Pob)
 Cabuoan  Barangay3 (Pob)
 Calangay  Barangay4 (Pob)
 Cambuja  Jose Rizal (Pob)
 Calangay  Santiago
 Cueva  Talangka
 Inayapan  Tungkod
 Jose Laurel.Sr.
 Kayhacat (Pob)
 Macasipac
 Masinao
 Mataling-Ting
ATTRACTIONS
Sta. Mariahasa lot of tourist attractionsthoughit is not yet known to manypeople.Thereare
manyvirgin forests in the town, mountainstohike and refreshingwater falls to go to. All roads are
concretelypaved.

19. 18
Sta Mariais the namegiven to this tourist destinationbecauseitis locatedinthe highest part of the town
Sta Maria.Thoughitis not yet developedmanylocaltouristssuchas the motoristswho passby the Marcos
highwayor is commomlycalled“Marilaque” whichstandsforSta. MariaLagunaandQuezon,would leave
their carsjust to see the placeandits magnificentview, andto have a phototaken.
Sta Mariais a coolplace,localswouldalsocallit‘littleBaguio’’becauseofits coolandbreezy weather. As
you reachthepeak of Sta Maria,you’ll see the panoramicviewthe town. You’ll see the vast ricefieldsand
the beautifulmountainsthatsurroundthe town.

20. 19
INDENTIFICATIONOF EXISTING ATTRACTIONS:

21. 20
STAMARIALAGUNATOURIST DESTINATIONS

22. 21
1. NSJ Farmin Cueva:An Emerging EcotourismSpot
This17-hectarefarm with3hectareforestlandfilledwith rubber,mahoganyandcoconuttrees
PLUS someinterestingfindswas ownedby Mr.Nestor S. Jumawan.Henowresidesin California,USA with
his familyand plansto open the farm to tourists by settingup a campsiteandhorsetrailaroundthe territory.
An educational tourisbeingdone in this placeanddifferentspecies that growsthere are introducedtothe
visitors. Amazingly, hisproperty was featuredin the DepartmentofEnvironmentand Natural
Resources publications.Theagencyishelpinghim inmaintainingtheforestreserve by conductingocular
visits whileprovidingseedlingsto beplantedin the area.

23. 22
2. ThreeFalls
Thehiddengem ofSta. Maria.ThreefallsinlocatedinBrgy. LaurelSta. MariaLaguna. It is perfect
for trekking. Oneneedsto trek a quite challengingtrailbeforehe/sheapproachesthefalls. A steeper path
needsto beconqueredbeforeoneseesthe rewardingfalls. Accordingtothe localsThreefallsgainedits
namebecauseofthe seriesof waterfallsthat cascadealongtheriver of Barangaylaurel.
As the new summergetaway,Santa Mariashowcasesitsnaturalattractionknownas the “ThreeFalls,”a
spectacularthree-tierstream andspringscascadingfrom theslopesof the SierraMadreMountainfor
swimmingandpicnic.
Three Fallscanbereachedthrougha30-minute trekfrom Marilag Eco-ParkinSta. Maria.Trekkerswould
witnessand experience cold,clear,gushing waterontheirway to bothfalls, whichareactuallynear each
other.

24. 23
3. Rosaryhill
Rosaryhill is locatedinBrgyCueva 5 minutesdrive and15 minuteswalkfrom Sta Maria.It was
madefor the benefitsof the locals.A smallchapelor“Tuklong”aswhatthe localscallitwas builton the
highestpart sincethe placeisfar from the town properpriestwouldgo there to celebratetheHolyMass.

25. 24
4. Seven up hills
Seven- Up hillsis the tern used to describethisbreath takingplaceinBarangayTalangkaSta
MariaLaguna.Peoplearoundtheareasay that its namewasderived from the seriesof seven ascending
slopes.It wasoriginallycalled7UP, without the ‘’hills.

26. 25
5. LittleBaguio
Thislovelyand interestingplacewaslocatedonahillin BarangayBagumbayanSta. Maria
Laguna.It usedto bea rest houseof one of the localfamily;the Torres’ familyandlast year they decidedto
makeit as a tourist destinationandthey namedit as Little Baguio.Why Little Baguio?It is calledLittle
Baguiobecauseofits coldandperfectweather, in the morningtheweatheris reallycoldandinthe
afternoon at 4 pm fog started to surroundthe area. Theareais surroundedbytrees andmountainsandis
perfectfor picnicsand“pasyalan”Manylocaltourists wouldgoand visit the placeallthroughouttheyear.

27. 26
FESTIVALS
Marilag Festival
Thename Marilag comesfrom thewordsMariaandLaguna. It also meansbeautiful,attractive
andnoble. ThefestivalprimarilyshowcasestheagriculturalproductsofSta. Maria,a celebrationofbountiful
harvest anda paradeof culinarydelights.Formerlycalled KalakalFestival,Marilag FestivalpresentsSta.
Mariaasthe foodbasket of Laguna,beingthe municipalitywiththe biggestagriculture. MARILAG
FESTIVAL is an anticipatedeventin Santa MariaLagunawherelocalsflockinthetown properto celebrate
andappreciatethetown's harvested cropsand otherproducts.

28. 27
INVENTORYOF FACILITIES
Thesearelist of the facilitiesthat canbefound inSta. Maria Laguna:
RESORTS
NAME OF FACILITY ADDRESS
M&LResort Farm Brgy. Macasipac
KalikasanResort Brgy. Macasipac
EcologicalDestination Brgy. Cueva
Eco-Tourism areas Brgy. Cueva andBrgy. Laurel
Yoyong and Dita’sResort Brgy. Cabooan
RESTAURANTS
NAME OF FACILITY ADDRESS
Jariels’sPeak HotelandResto bar Little Baguio Brgy Magsaysay, Marilaque
BANK
NAME OF FACILITY ADDRESS
LandBank RealVelasquez St. Poblacion2
RuralBank of Marilag RealVelasquez St. Poblacion2
HOSPITAL
NAME OF FACILITY ADDRESS
Sta. MariaHealthCenter RealVelasquez St. Poblacion2

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ELEMENTARYSCHOOLS
NAME OF FACILITY ADDRESS
OurLady of Los Angeles School Brgy.4 Poblacion
Adia ElementarySchool Brgy. Adia
BagongPook elementarySchool Brgy BagongPook
BagumbayanElementarySchool Brgy. Bagumbayan
CabooanElementarySchool Brgy. Cabooan
CalangayElementarySchool Brgy. Calangay
CambujaElementarySchool Brgy. Cambuja
Cueva ElementarySchool Brgy. Cueva
J. SantiagoElementarySchool Brgy. J. Santiago
JP LaurelElementarySchool Bryg. JP Laurel
MacasipacElementarySchool Brgy. Macasipac
MatalintingElementarySchool Brgy.Matalinting
NewLittle BaguioElementarySchool Brgy. Cueva
PaangBundokElementarySchool Brgy. Cambuja
PaooElementarySchool Brgy. Paoo
Parangng BuhoElementarySchool Brgy.Parang ng Buho
Pulong MindanaoElementarySchool Brgy. Tungkod
TalangkaElementarySchool Brgy. Talangka
TungkodElementarySchool Brgy. Tungkod
Sta. MariaElementaryschool Brgy.2 Poblacion
HIGHSCHOOLS
NAME OF FACILITY ADDRESS
Sta. MariaNationalHighSchool Brgy 2 Poblacion
Sta. MariaAcademy( Private) Brgy. 2 Poblacion
GaudencioOctavioNationalHighSchool Brgy. Bagumbayan
Sta. MariaNationalHighSchool-JSantiagoAnnex Brgy. 2 Poblacion
Sta. MariaNationalHighSchool-CalangayAnnex Brgy. Calangay

30. 29
POLICESTATION
NAME OF FACILITY ADDRESS
Sta. MariaPoliceStation RealVelasquezStreet. Poblacion 2
PUBLICMARKET
NAME OF FACILITY ADDRESS
Sta. MariaPublic Market Brgy 4 Poblacion
POST OFFICE
NAME OF FACILITY ADDRESS
Sta. Mariapostoffice RealVelasquez St. Poblacion 2
PAWNSHOP
NAME OF FACILTY ADDRESS
TambuntingPawnshop RealVelasquez St. Poblacion2
PalawanExpress Poblacion4
GASSTATION
NAME OF FACILITY ADDRESS
Petron Brgy 4 Poblacion
Petron Brgy Coralan
CHARACTERIZATIONOF TOURISM FACILITIESANDOTHERRESOURCES
Sta. Mariaisthe last and farthest town of the provinceLaguna.Thetownisnot yet knownto manypeople
even within Lagunaitself.We cansay that this placeisvery muchaprovincebecauseinhereeverything is
green.Therearevast ricefields andvirgin forests, mountainsarefullof trees andrivers are crystal clears.

31. 30
Sta Mariaoffers a beautifulnature to tourists that arenature lovers; this placeisperfectfor them.
Onewillfind solitudeandpeaceoncetheyreachthisbeautifulplace.Thesocial media isabigtool that’s
why the town is becomingknowntomanypeople.Thoughit’saprovincethe socialnetworksignalsare very
strong even the internet accessisvery accessible.Within thetown there are onlya few resorts and other
facilitiesbutthey canat least accommodatetourists.Near Sta Maria is the Jariel’sPlaceHotelandResto
Bar. Tourists,localorforeignerscanstay in this placeover nightor morethan a day if they needto. There
are alsomanysmalltimeeateriesaroundthearea that serves localcuisineorcooking whichforsurethe
foreigner’swillfindit amazingandexotic.
Therearetwo banksin the town proper.Theyare very accessiblebecausetheyare in town proper itself in
casepeoplemightwantor needits services. The twogasolinestationsin the town are locatedalsoonthe
town properin casethevisitors wouldneedits services.
STUDYOF VISITORMARKET
Lagunais a well-knownprovinceinthesouth. Touristscomeandvisit the placebecauseofitshistorical
identity, beautifulnatureand famousresorts. Peopleoften lookfor somethingnewandunique,newtravel
destinationsandactivitiesthat willguaranteeandpromisethatthey willhave an exceptionalandauthentic
experience.
MONTHS 2012 2013 2014 2015 2016
JANUARY 2365 3145 3987 3785 3643
FEBRUARY 2788 3017 3786 4800 3856
MARCH 2996 3654 4210 4288 4290
APRIL 3786 3678 4233 4654 4667
MAY 3897 3754 4532 4732 4865
JUNE 2786 3120 3567 3998 3999
JULY 2367 3200 3987 2876 3786
AUGUST 2877 2899 3463 3254 3198
SEPTEMBER 2986 3452 4243 4876 4879
OCTOBER 3098 3625 2142 3276 3567
NOVEMBER 3278 3896 2987 3355 3465
DECEMBER 3256 3945 3990 4298 4539
TOTAL 36480 41385 45127 48192 48754

32. 31
Sta Mariais a town to discover. Its beautywillbringyou the mostbeautifulplacesandsceneries
that you have never seenbefore your very eyes. It is a placepopularforadventures andrelaxation,and a
placethat is far awayfrom the hassleandbustle of the city.
FORECAST OF VISITORARRIVALSINTHESTUDYAREA
As years pass, the numberof visitors visiting Sta Mariaincreases.Theplaceisgettingfamousfor
the placeissurely a very wonderfulplacetovisit. Throughthisproposal,wewantedto beof helpto Tourism
MabinitopromoteSta Mariathus helpingthewholemunicipalitymostespeciallythe community.In orderto
pushthis project,thoroughplanninganddevelopmentisneeded. If this planwillbe successfulitwillbea
great benefitand helpfor everybody especiallyfor the localsandthewholecommunity.Thehelpof different
ways of marketingandadvertising, it is easierto promotethetourist destination,like marketing,
sponsorships,printingpress, mediaadvertisementsandmanyothers.
As canbe seenin the chartbelow,in the year 2012it has the lowest numberofvisitors with only36, 480
becauseStaMariais not yet knownfor adventures. Whilein the year 2016it has the highesttourist arrival
with the total of 48, 754, sinceSta Maria isbecoming agrowingcommunityin the provinceof Lagunaand
as timepassedit is becomingknown tomanypeople.Theotherplacesaswellin Sta Mariaismore
developedandenhancedthereforemanytourists is interestedto comeandvisit the place.
36,480
41,385 45,127 48,192 48,754
0
10,000
20,000
30,000
40,000
50,000
60,000
2012 2013 2014 2015 2016
TOTAL NUMBER OF TOURIST ARRIVALS IN
STA. MARIA ,LAGUNA

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PREPARATIONOF MARKET INLANDANDPROMOTIONCOLLATERALS
TopromoteStaMariaas an adventuretourism site we createdafacebookpage,flyers and
tarpaulins.With the use of these medium,anypeoplewillbeawareof what our tourism site offers. Theywill
be encouragedtovisit Sta Mariatoexperienceitsbeautyand grandeur.
FACEBOOKPAGE

34. 33
LOGO
Ourlogo wasinspiredby
Sta Mariaitself because
Sta Mariais located
alongMarcoshighway.
Sta Mariais alsolocated
at the mountainouspart
of the town wherethe
sun is seenin its glory
andit canbethe trade
markof the attraction.
Flyers willbe given and distributedto different establishments inthetown, to the public market,plaza and
tricycle station so they cangive them to the tourists whovisit the placeandspreadthe awareness. We will
ask the localcitygovernmentto give us permissiontopost the tarpaulinsin public areaswhereitcanbe
easilyseen by the people.
PRIORITAZONOF TOURISMCIRCUIT
A tourist Circuitis definedas a route onwhichat least threemajortourist destinationsarelocatedsuchthat
noneof these are in the sametown, villageor city. At the sametimethey are not separatedby a long
distance.It shouldhave welldefinedentry andexit points. A tourist whoenters at the entry point shouldget
motivated to visit allthe placesidentifiedonthe circuit.Theobjectiveofhaving a tourist circuitisto increase
the total numberof visits to all the destinationsonthe circuitonthe onehandand to provide to the tourist
the attractionsof all the destinationslocatedonthecircuit.
http://www.eduved.org/journal/an_overview_of_tourism.pdf

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 PaeteLaguna
TheWoodcarvingCapitalofthe Philippines, Paete,is a town where,asidefrom the woodcarvingtradition,
TatlongKruscanbefound—aplacewherepeoplegetto have a silentretreat. There’salegendwhereinthe
town has got its name,a friar was saidto have misunderstoodwhenheaskedalocalof the town aboutthe
place’sname.Thelocal answered“Paet,”whichmeansachisel,andthusthe namePaete. It liesalongthe
shoresof LagunadeBay. Thetowncontinuestopracticetheiroldtradition,woodcarving,up untilnow
makingstatues, murals,andeven furniture.
 MabitacLaguna Nuestra
SenoradeCandelaria
TheNuestraSeñoradeCandelariaParishChurch informallyknownas Mabitac Church isaRomanCatholic
ChurchlocatedaboveCalvary or Kalbaryo Hillin Mabitac,Laguna,Philippines.Its churchisknownfor
having a staircaseof 126steps, a panoramicviewof the town of Sta. Maria andLagunaLake,and the
festivity of the ThreeKingsevery January6, a re-enactmentofthe Magi'sjourney. Thecurrentparishpriest
is FatherAnthony S. Ricafort.
Mabitac isalsoknownfor its churchsituatedontop of a hill,the KalbaryoHill. At the main highway,one
mustclimbaonehundredtwenty six (126)concretestairsleadingto the NuestraSeñoraDe Candelaria
Church.Its façadeisdefinitelyoldSpanishstyle but the interioris quitemodern.Like mostold churches,it
has a belfry connectedtothe mainchurch.Thepresentchurchwasbuiltin1611.

36. 35
 Sta Maria
Sta Mariais the namegiven to this tourist destinationinSta Maria. It is locatedonthe upperlevel of the
town of Sta Marialaguna.Thissiteisfamousnot onlyto the localsofthe town and neighboringtownsbut
mostespeciallyto the motorriders andto peoplewhopass by the Marcoshighwayor commonlyknownas
Maliraque.
TOURISM ATTRACTIONRECOMMENDATIONS
Proposed tourismproduct and enhancementdevelopmentforStaMaria.
 Thefront view andand the appearanceofSta Maria(Touristattraction)

37. 36
 Theproposed drivewayand tourist’s footpath.
 Viewand locationofthe proposedsmallgrottoat the rightside.

38. 37
 Theotherview of the proposedtourism plan
 Theviewingdeck.

39. 38
 Closerview of the proposedproject

40. 39
 Proposedfood stalls, photobooth and souvenir shop

41. 40
 Topviewof the proposedproject.
Waste Management
Waste managementisthe collection,transportationanddisposalofgarbageandother waste
products.It is allthose activities andactionsrequiredtomanagewastefrom its inceptiontoits finaldisposal.
Waste managementencompassesmanagementofall processesandresourcesforproperhandlingof
waste materials,from maintenanceofwastetransport trucksand dumplingfacilitiestocompliancewith
healthcodesandenvironmentalregulations.

42. 41
Sinceweare goingto develop Sta Maria,there willbea problem anda negativeimpactlikeproper
wastes managementandhowwewillmaintainthecleanlinessandorderlinessofthe site. Thefollowingis
the waste managementplanwethinkis the best way to maintainthesite’s cleanliness;
1. ThesitewillimplementtheCLAYGO policyinwhichthe tourists themselvesshallbringtheir own
garbage bags.And it willbe strictly implementedifnotwe createdguidelinesforthosewho willnot
followthe rules.
 Visitors or tourists whowillnot followthe CLAYGO policyand those caughtlitteringwillbe
requiredto pay a compensationofPhp500.
 We willmakea sign posts to maketourists awareof the CLAYGO policy.
2. Therewillbea weeklycleanupfor Sta Maria.
3. Therewillbeat least 5 trash binsin the area.
4. Therewill havedesignatedareain whichthegarbagetruckcanpickupallthe trash that has been
gatheredduringthe cleanup.
5. Oncethegarbage’sarecollected,solidwastemaybetreatedin order to reducethetotal volume
andweight of materialsthat requiresfinaldisposal.Treatmentchangestheform of waste, it can
alsoserve to recovercertainmaterials,aswellas heat energyfor recyclingorre-using.
6. Forhumanwaste, therewillbe plumbingandcompost. Compostingisnature'sprocessof recycling
decomposed organicmaterialsintoarichsoilknownas compost.Anything that was oncelivingwill
decompose.Nohumanwasteor anywaste willbe dumpedonthe nearbyareas.
ESTIMATIONOF DEVELOPMENTAL COST
Gazebo 1 set (Php 30,000) Php 30,000
Food stalls 3 (Php 7000,000) Php 21,000
Souvenirstall 60 sqm(Php 25,000) Php 25,000
Photo booth 1 (Php 7,000) Php 7,000
Tables 5 ( Php 3,000) Php 15,000
Chairs 20 (Php 200,00) Php 4,000
Fence 150m(Php 35,000) Php 35,000
Grotto 10 sqm( Php 10,000) Php 100,000
StatueorourLady 1 (Php 10,000) Php 10,000
Segregation bin 3 (Php 1,500,000) Php 4,500,000
Information office 50 sqm( Php 10,000) Php 50,000,000

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TOTAL BUILDING COST PHP 34,000,000
Sitedevelopment(SD) 20%of buildingcost Php 6,800,000.00
Plumbing and sanitaryworks Php 600,000.00
Compostpit Php 50,000
Projecting ConstructionCost
(PCC)
Buildingcost+site
development
Php 40,000.000.00
Professional fee (PF) OverPhp 40 million less 5%
(PCC) = 5% of Php 40,000.00
Php 2,000,000,00
Contingencies (C) X 10% of PCC Php 4,000,000,00
TOTAL PROJECT COST PCC + PF + C Php 46,000,000,00
MATERIAL SPECIFICATION
1. ParkingArea
Concrete withreinforcementsteelas per structuraldesign
2. Informationoffice,Souvenir shop, Photobooth, Gazebo, Bathroom andFoodStall
Floorfinish - plaincementplastersfinish.
Wall - concretehallowblocks,plaincementplasterfinishandpainted.
Ceiling-gypsum boardon metalframing
Roofing-asphaltshinglessystem
Window-aluminum framewithclearslidingglass
Door- Glassdoorfor souvenirshop
Timer/wooddoorfor toiletdoors
3. Fence
Chainlinkfence

44. 43
4. Chairsand Tables
SC03 Plastic Stackingchairand Monobloctable
5. TrashBin
Rubbermaid Roughneck 50 gallon Industrial trash bins
6. Grotto andStatue
Reinforcedconcretewithouterlayer cladof soapstonematerial.
FINANCIAL ANDECONOMIC EVALUATIONOF TOURISM DEVELOPMENTANDFACILITIES
Sourceofincome
Thetotalestimated guesta dayis 300 pax
Pay parking
Space/ Unity Number of Units Rate Total
Parking 30 Php 50,00 Php 1,500
Monthlyincome=(30daysx 300) Php9, 000, 000
Yearly income=(12 monthsx Php 9,000,000)Php108, 000, 000
Photo Booth
Space/ Unit Number of Units MonthlyRate Total
Studio type 2 Php 3,500,00 Php 7,000,00
MonthlyIncome=(Php 3, 500, 00 x 2) Php 7,000,000
Yearly Income= (12monthsx 7, 000, 00)Php 84,000,000

45. 44
Food Stall
Rentable Spaces Number of Stalls Monthly Rate Total
Stalls 3 Php 2,000,000 Php 6,000,000
MonthlyIncome = (3 x 2, 000, 00) Php 6, 000, 000
Yearly Income= (12monthsx 6, 000, 00)Php 72, 000, 000
SouvenirShop
Space/ Unit Number of Units Monthly Rate Total
Stalls 2 Php 2,000,000 Php 4,000,000
MonthlyIncome= (2 x 2, 000, 00) Php 4, 000, 000
Yearly income=(12 x 4, 000, 00) Php 48, 000, 000
TOTAL UNNUAL INCOME=PHP312, 000, 000
Lessexpense
Water bill
Electric bill
Maintenance
EmployeesSalary
TotalExpenses= 30% of the total income
Php 312, 000,000 x 30 %= Php 93, 600,000
ProjectIncome:TotalAnnualIncome –Expenses
Php 312, 000, 000 – 93, 600,000= Php 218, 400, 000

46. 45
RETURNOF INVESTMENT (ROI)
5 YEARS PROJECTEDFORROI =Php 1,092,000, 000
FINANCING OPTIONSFORTOURISMDEVELOPMENT
Themunicipalityof Sta Mariais a fourth classmunicipalityof the provinceof Laguna.But for the
developmentof Sta Mariatourist attraction,the financeswillcomefrom thedonationsofthe localandtourist
communityas wellas from the annualbudgetof the tourism of Sta Mariatownitself. In casetheseexpected
financeswillnotmaterialize,the followingarethe possiblefinancingoptions;
1. We willpresent this projectproposaltothe interested investors who canfundthis project.
2. We willpresent this projectto the tourism anddevelopmentsectionoftown to ask their helpand
supportto makeSta Mariaa tourist attraction.
3. We willget loanfrom the localbanksof Lagunaor from the World Bank.
Thelocalgovernmentof Sta MariaLagunaagreedtotake part in the developmentof “Sta Maria”.

47. 46
REFERENCES
A brief history of Tourism byKevin Watson
Tourism DefinitionsbyVictor MiddletonObefts, April 2015.
Basic ConceptonTourismPlanningandDevelopmentbyJose Andre Julian
PhilippineStatisticsAuthority ‘’ContributionofTourism totheEconomy’byRomeoS. Recide(Deputy
NationalStatistician)
PhilippineTourismCompetitivenessinonthe Rise, September6,2016
SocialMediainTourism ByBenxiangZeng