Business Model Canvas Presentation for Startup Weekend Day2

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Shayan Shalileh

Education Business News & Politics

www.iranea.com

Introduc)on
to
Business
Model
Canvas
(BMC)

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Created
by
@malayeri
Edited
by
@shayanshalileh

for
Isfahan
Startup
Weekend

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

What
is
a
Company?

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

What
is
a
Company?

A
business
organiza2on
which
sells
a
product

or
service
in
exchange
for
revenue
+
proﬁt
!
We
eliminate
non-‐proﬁts
here
!

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

What
is
a
Startup?

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Tuesday, November 26, 13

What
is
a
Startup?

A
temporary
organiza2on
designed
to
search

for
a
repeatable
and
scalable
business
model
Steve
Blank

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

What
is
a
Business
Model?

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Tuesday, November 26, 13

What
is
a
Business
Model?
How
a
company
create
value
for
itself
while

delivering
product
or
service
to
customers.

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Value
Proposi)on

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Tuesday, November 26, 13

Value
Proposi)on
It
is
not
about
your
idea
or
product!

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Tuesday, November 26, 13

Value
Proposi)on
It
is
not
about
your
idea
or
product!
It
is
about
solving
a
NEED
or
PROBLEM
It
is
about
SATISFYING
a
customer
need
and
WHO
are
your
customer

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

NEED
-‐
PROBLEM

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Tuesday, November 26, 13

NEED
-‐
PROBLEM
Problem

Need

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Tuesday, November 26, 13

NEED
-‐
PROBLEM
Problem

Need

Accoun2ng
Word
Processing

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

NEED
-‐
PROBLEM
Problem
Accoun2ng
Word
Processing

Need
Entertainment
Communica2on

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Tuesday, November 26, 13

Customer
Segment

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Tuesday, November 26, 13

Customer
Segment
WHO
are
they?
WHY
would
they
buy?

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Tuesday, November 26, 13

Customer
Segment
WHO
are
they?
WHY
would
they
buy?
Customer
Archetype
Geographic
Social

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Channels

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Tuesday, November 26, 13

Channels
PHYSICAL
Channel

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Tuesday, November 26, 13

Channels
PHYSICAL
Channel

WEB/MOBILE
Channel

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Tuesday, November 26, 13

Customer
Rela-onship

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Tuesday, November 26, 13

Customer
Rela)onship
How
do
you
GET,
KEEP,
GROW
your

customers?

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Tuesday, November 26, 13

Revenue
Resources

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Tuesday, November 26, 13

Revenue
Resources
How
do
you
make
money
from
each
Customer

Segment

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Tuesday, November 26, 13

Revenue
Resources
How
do
you
make
money
from
each
Customer

Segment
What
value
is
customer
Paying
for?
Revenue
Models
are
the
strategy
Pricing
is
the
tac2cs

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Resources

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Resources
What
are
the
most
important
assets

required
to
make
the
business
model
WORK

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Partners

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Tuesday, November 26, 13

Partners
Who
are
the
Key
Partners
and
Suppliers

needed
to
make
the
business
model
WORK?

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Partners
Who
are
the
Key
Partners
and
Suppliers

needed
to
make
the
business
model
WORK?
What
KEY
RESOURCES
are
we
acquiring
from
them?
What
KEY
ACTIVITIES
do
they
perform?

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Key
Ac)vi)es

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Key
Ac)vi)es
What
are
the
most
important
things
you

should
DO
to
make
the
business
model

WORK

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Key
Ac)vi)es
What
are
the
most
important
things
you

should
DO
to
make
the
business
model

WORK

Produc2on?

Supply
Chain

Management

Problem
Solving?
All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Costs

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Costs
What
are
the
costs
to
operate
business

model

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Costs
What
are
the
costs
to
operate
business

model
What
are
the
most
important
costs?
What
are
the
most
expensive
costs?
What
key
acFviFes
are
the
most
expensive?
Fixed
costs
/
Variable
Costs

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

QuesFons?

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Tuesday, November 26, 13

Startups are in SEARCH mode
CANVAS: A set of Hypothesis
All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Startups are in SEARCH mode

es!
ess

Gu
CANVAS: A set of Hypothesis =

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

How do we change GUESSES
into FACTS?
All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Customer
ValidaFon

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

GUESSES!!!
Post it to the wall, use sticky not pen or pencil

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Get
out
of
the
building!
talk
to
customers
Change
the
Canvas

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Customer

Discovery
Is
other
people
have
a
same
problem
or
need
you
think?

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Customer

Valida)on
if
you
proposed
solu)on
actually
match

what
you
think
the
customer
problem
was

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Search
for
Business
Model
Customer
Discovery
and
Customer
Valida)on

=
Product
Market
Fit

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

PIVOT
pivot
is
what
will
save
your
job

ﬁnd
your

Repeatable
and
Scalable
Business
Model

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

MVP
Minimal
Viable
Product

build
the
minimum
feature

in
order
to
get
feedback
(Demo)

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

Thank
you
follow
@shayanshalileh
www.shalileh.com

All Rights Reserved - IEA 2013
Tuesday, November 26, 13

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Business Model Canvas Presentation for Startup Weekend Day2

14. Value Proposi)on It is not about your idea or product! It is about solving a NEED or PROBLEM It is about SATISFYING a customer need and WHO are your customer All Rights Reserved - IEA 2013 Tuesday, November 26, 13

34. Revenue Resources How do you make money from each Customer Segment What value is customer Paying for? Revenue Models are the strategy Pricing is the tac2cs All Rights Reserved - IEA 2013 Tuesday, November 26, 13

45. Partners Who are the Key Partners and Suppliers needed to make the business model WORK? What KEY RESOURCES are we acquiring from them? What KEY ACTIVITIES do they perform? All Rights Reserved - IEA 2013 Tuesday, November 26, 13

49. Key Ac)vi)es What are the most important things you should DO to make the business model WORK Produc2on? Supply Chain Management Problem Solving? All Rights Reserved - IEA 2013 Tuesday, November 26, 13

53. Costs What are the costs to operate business model What are the most important costs? What are the most expensive costs? What key acFviFes are the most expensive? Fixed costs / Variable Costs All Rights Reserved - IEA 2013 Tuesday, November 26, 13

Business Model Canvas Presentation for Startup Weekend Day2

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