The document summarizes a seminar presented by Swag Soft LLP on using mobile apps and augmented reality to grow businesses. It defines augmented reality as overlaying computer images on a live view and describes how AR works. Examples are given of using AR for engagement outside and inside stores and away from stores to increase traffic, sales and customer decision-making. The seminar promotes Swag Soft's ability to develop these types of AR and mobile applications.

1. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

2. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013
www.SWAGSOFT.com
Here at Swag Soft, we are all about designing and developing great applications, websites and games with fun, functionality and style for the world.

3. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
MOBILE APPS
MOBILE GAMES
AUGMENTED REALITY
VIRTUAL ENVIRONMENTS
DIGITAL MARKETING
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4. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
SWAG SOFT CLIENTS
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5. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
BRANDING
MARKETING
ENGAGEMENT
ENTERTAINMENT
EDUCATION
SALES
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6. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

7. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

8. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

9. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

10. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
TOPIC FOR THE DAY
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11. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
HOW
MOBILE APPS
+ AUGMENTED REALITY
CAN HELP GROW YOUR BUSINESS
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12. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
AN INTRODUCTION TO
AUGMENTED REALITY
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13. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
http://www.youtube.com/watch?v=0oOIhtHq5Qc
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14. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

15. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
WHAT IS AUGMENTED REALITY?
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16. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
It is a technology that superimposes a
computer-generated image on a
user's view of the real world, thus
providing a composite view.
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17. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
HOW IT WORKS
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18. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
Courtesy of Christian Doppler Laboratory
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19. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

20. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
WHAT YOU NEED
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21. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
WEBCAM | TO CAPTURE
DISPLAY UNIT | TO SHOWCASE
3D MODELS | TO SUPERIMPOSE
MARKER | TO ACTIVATE THE APPLICATION
APPLICATION | TO RUN EVERYTHING
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22. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
APPLICATIONS
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23. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
PRINT
VIDEO
MUSIC
GAMES
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24. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
ENGAGEMENT OUTSIDE STORES
. BRING IN THE CUSTOMERS
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25. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

26. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
http://www.youtube.com/watch?v=8eu3nRXFa3c
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27. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
1
3
2
4
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28. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

29. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
http://www.youtube.com/watch?v=thUSRM13_PY
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30. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
1 2
3 4
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31. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
ENGAGEMENT WITHIN STORES
. HELP CUSTOMERS DECIDE
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32. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

33. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
http://www.youtube.com/watch?v=BUDIduApeLI
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34. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

35. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

36. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

37. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

38. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

39. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
http://www.youtube.com/watch?v=QU5DrVu2gdg
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40. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
1 2
3
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41. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
http://www.youtube.com/watch?v=-PlAr9ymFSM
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42. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
1 2 3
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43. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
ENGAGEMENT AWAY FROM STORES
. TRAFFIC & SALES
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44. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
GROCERY
SALES
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45. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
TRESURE HUNT
TRAFFIC
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46. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
LINGERIE
ENGAGEMENT
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47. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
QUESTION
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48. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
+ MOBILE APPS
+ AUGMENTED REALITY
= ?
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49. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013Copyright © Swag Soft LLP, All Rights Reserved, 2013

50. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
ALDRIC@SWAGSOFT.COM
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51. Confidential - for internal use onlySHARP Business Solution Seminar 6-Nov-2013
www.SWAGSOFT.com
Copyright © Swag Soft LLP, All Rights Reserved, 2013