Business Development Definition and SWOT analysis tool

1. December 12,
2016
ENG. AHMED MAGDY 1
Driving Revenue Generation

2. Introduction
Ahmed Magdy
30 Years
• Background
 BSc Quality Management
• Experiance
 9 years experiance in Business Development at multi
national companies
• Certificate
 Certified Six Sigma Black Belt – Quality America
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2016
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3. December 12,
2016
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Marketing and Sales
strategy
Improving Internal
processes, and
eliminate the waste
Building Partnerships
with Clients
New Channels of
Revenue

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2016
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5. Business Development Tools
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2016
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Mapping Out Your Best Possible Direction

6. SWOT ANALYSIS
A SWOT analysis is a strategic planning tool that involves listing a company's strengths,
weaknesses, opportunities and threats, or SWOT.
Strengths are things a business does well or advantages it has, such as dedicated workers,
an innovative product design or a good retail location, while Weakness are things a
business does poorly or disadvantages it has.
Threats or external factors that might harm the business, such as competitors and
unfavourable government regulations, while Opportunities are external factors that the
company might benefit the company, including untapped markets or favourable
regulations.
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2016
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Strengths, Weaknesses, Opportunities and Threats

7. SWOT ANALYSIS
After creating a list of strengths, weaknesses, opportunities and threats, think of ways the
business can:
1. MAXIMIZE STRENGTHS
2. REDUCE WEAKNESSES
3. TAKE ADVANTAGE Of OPPORTUNITIES
4. AVOID or MINIMIZE THREATS
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2016
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Strengths, Weaknesses, Opportunities and Threats

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2016
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S W
TOOpportunities Threats
WeaknessesStrengths

9. The Numbers l BD
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2016
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75% 78%
How the customers respond to bad service

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2016
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How the customers respond to bad service
50% 61%

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2016
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How Customer Respond to Good Service

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2016
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How Customer Respond to Good Service

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16. Thank you
December 12,
2016
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Ahmed Magdy