intertextuality in music videos

1. INTERTEXTUALITY IN MUSIC
VIDEOS

2. What is Intertextuality?
 Intertextuality is the relationship between
texts.
 Some texts refer directly to each other for
example parodies of films
 Other examples of intertextuality include:
mimicking of other texts, Making reference
to other texts and marketing them, Media
performers working in more than one media
form and Reviews of media texts in other
media forms.

3. Why is intertextuality used?
 Including something familiar to the audience
in a media text can potentially arouse feelings
of nostalgia and create new meanings for the
audience.
 It may also create a sense of continuity and
reality in the texts.
 The Simpsons use intertextuality of society to
relate with the audience and perhaps create
controversy around a political topic.

4. Intertextuality in a music
video
Madonna’sVideo for Material Girl used intertextuality,
referring to Gentlemen prefer Blonde’s (a 1953 film). She
wore a similar dress and the video is a clear mimic of the film.
This could be because the film is famous and the scene is
iconic so it creates nostalgia and a link to media in the past.

5. Intertextuality in my own
video
 I may use references to themes and patterns/colours in
Tame Impala music video’s as it shows continuity of the
genre and makes it recognisable.
 People who listen to this genre may also like tame impala
and enjoy the links.