The document discusses the concept of intertextuality and provides several examples of how it is used in music videos, films, advertisements, and parodies. Intertextuality refers to how media texts reference and draw from other media texts, so new works are influenced by previous works and allusions. Examples given include music videos by Imagine Dragons, Joe Brooks, and Justin Bieber that reference other films, comics, and advertisements through themes, costumes, and ideas. Film and TV advertisements are also described as using intertextuality by referencing other iconic works like Madonna's "Vogue" music video and Muppet movies. Parody films are highlighted as a common genre that employs intertextuality by poking fun at elements and plot

2.  Intertextuality is the way that media texts have an effect on
each other and affect one another. The idea that each piece
of media has basis from some other sort and the idea is not
completely original.
 http://www.mediaknowall.com/gcse/keyconceptsgcse/keycon.php?pageID=keyterms

3.  Music videos
Imagine dragons music video contains a fight ring in which puppets
are made to fight against each other. The puppet idea could be
linked to that other the Muppets, a famous brand of film in which the
films are based around puppets as the main characters.
music video based on

4.  Another example would be joe Brooks’ superman video. Even the
title is based on a well known superhero that is known and loved in
both the comic and the film world. This use of intertextuality is shown
in his music video as well as his lyrics, this is by his use of costume.
music video based on

5.  The new Justin Bieber song ‘What do you mean’ has an interesting music video
that goes along with it. The music video involves intertextuality along with
advertisement. The music video has a theme of ‘damsel in distress’ and a
romance/ passion situation. The way that it has also taken themes from some
recent action films such as ‘Taken’ and also links in advertising from Calvin Klein in
which within its own adverts, the theme of spy are usually included as they have
a sort of 007 theme, sophisticated with a secret.
 Within this music video it also takes a theme from the film ‘V Vendetta, the
famous masks that are now well know, are vague link within this music video.
music video based on

6.  The jaguar advert for the new F-type R contains intertextuality
and the idea of villains. It goes into detail and taking well
known villains from films such as Thor, sexy beasts and kickass.
 https://www.youtube.com/watch?v=e7gR7EYjcP8
 They use ideas from the iconic James Bond films and the
infamous ‘villain’.

7.  The M&S advert which was aired at Christmas, in this advert
there are influences of intertextuality from Madonna’s vogue,
a very iconic music video that is in black and white, it shows
femininity and strong will.
advert based on

8.  In the travel lodge advert, it has intertextuality in it as the basis
of it is a musical production that is similar to the Muppets. The
style of puppet is similar to that of a Muppet musical.
advert based on

9.  There are many reasons as to why there is intertextuality in
music videos. One reason is because is shows reference with
films or other music videos making a relationship between the
viewer and the music video as I can relate t things that the
viewer is familiar with. It can also be used due to a deeper
meaning of the music video, not only will it be creating a new
meaning as it will be associated with something different, but
could also develop ideas that have previously been created.
 It could also be linked to post-modernism; due to the fact that
nothing new can be created yet everything cannot be
compared with each other, value is not measured as
everything should be the same.

10. Most parody films are based on intertextuality due to the
content on which they feature. They make a mockery of
previous films; one of the most common genre would be
the series of ‘Scary movie’ in which a medley of popular
horror films are made into one film, the plot lines are made
into jokes and the element of comedy is added.