research into the music video industry for a level media studies

1. RESEARCH
INTO THE
MUSIC
VIDEO
INDUSTRY

2. HOW ARE MUSIC VIDEO’S
MADE? (PRE-FILMING)
• First, a video treatment is made with an artist, this outlines
information with regards to what the music video will be
about. It also describes the kind of locations, situations,
stories, images, look and feel, tone and colour, pacing etc.
• The next step is to create the storyboards which provide a
visual understanding of the treatment.
• Then the casting happens where actors/actresses are
chosen to be in the video.
• Then the location has to be chosen.
• The video can be filmed.

3. HOW ARE MUSIC VIDEO’S
MADE? (POST-FILMING)
• The video has to be edited, so scenes are cut, the images are
colour edited, special effects are created etc. Then
transitions are added to the final product.
• There's a risk for accidents, loses or other inconveniences
that may ruin assets that are either irreplaceable or very
expensive to replace. There are cases where dangerous
stunts or handling of potentially dangerous elements are
required during production. In these situations it is very
important that the production company provides insurance to
cover for these potential inconveniences.
• Mastering is the process of "flattening" all the effects, colour
correction, transitions, and other effects into a format that
can be distributed for broadcast. Mastering also includes
making sure that audio levels are in the right place and that
the final version is technically compliant with the rules of
broadcasting.

4. WHAT IS THE PURPOSE OF A
MUSIC VIDEO?
• To promote the song and the artist. It creates
an image of the artist which encourages
people to buy the album which generates
money for the artist and record label.
• If the video is a narrative, it gives the viewer
a better understanding of the song.
• To entertain the audience or show off
another talent the artist has (e.g. dancing or
acting)

5. HOW DO AUDIENCES ACCESS
MUSIC VIDEOS?

6. TOP 5 MOST EXPENSIVE
MUSIC VIDEO’S EVER MADE
• 1. Michael Jackson feat. Janet Jackson – Scream (1995)
Production Cost: $7,000,000 ~ $10,399,914 (2011)
• 2. Madonna – Express Yourself (1989)
Production Cost: $5,000,000 ~ $9,129,879 (2011)
• 3. Madonna – Die Another Day (2002)
Production Cost: $6,100,000 ~ $7,677,421 (2011)
• 4. Madonna – Bed Time Story (1995)
Production Cost: $5,000,000 ~ $7,428,510 (2011)
• 5. Guns N Roses – Estranged (1993)
Production Cost: $4,000,000 ~ $6,267,709 (2011)