1. Horror Questionnaire(Circle the appropriate answ er and w rite w here asked to)
This is a questionnaire regarding the film genre of horror. This questionnaire is to be handed out to 20 people, all
varying in age in order to get a generalised feedback from our target audience. By handing it out to our target audience
we will be able to identify what they like and what they don’t like in order to direct our promotional package towards
their wants and interests in order to make it as successful and attractive as possible.
1. How old are you?
15 | 16 | 17 | 18 | 19 | 20+
2. What genre of film do you most prefer?
Comedy | Romantic | Horror | Action | Other
3. If other please state
_____________________
4. Why is this?
_____________________________________________________________________________________
________________________________________________________________
5. How often do you watch horror films?
Never | Sometimes | Often | All the time
6. What is your most preferred sub-genre of horror?
Slasher | Comedy | Sci-Fi | Action | Gothic | Supernatural | Possession | Fantasy
7. Why is this?
_____________________________________________________________________________________
_________________
8. Name a movie that you have watched purely based on the promotional campaign? Why was it so effective?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
___
9. What do you feel makes a trailer or poster good?
_____________________________________________________________________________________
_____________________________________________________________________________________
__
10. Thinking of a horror trailer that you did not like, what do you feel made this happen?
_____________________________________________________________________________________
_____________________________________________________________________________________
__
11. What of the following types of film magazine content would you find the most interest?
Interviews | Movie News | Film Reviews | Competitions
12. Who or what do you like to see on a horror movie poster?
Antagonist | Protagonist | Setting | Tagline