Marketing Plan of an app

1. N.e.w.Z-E.D
Shashwat Aagrwal

3. To become the biggest news providing
and vocabulary building app in the Indian
market helping out the 10 million people
directly, any many more
MISSION

4. CURRENT STAGE

5. Competitor

6. COMPETITORS
already have a
large number of
downloads
Integrates the use
of 2-3 apps.
• News summary
Translation
• Personalised
Dictionary

7. CUSTOMERS
There are approximately 10 million students
aspiring for general competition, all of
whom need to be updated with daily news and
have a strong vocabulary.

8. Aim to get 100,000 downloads in this year and atleast
50% of the users using them on a daily basis
Collaborate with coaching institutes for database purposes

9. Target Customer
• Those who are preparing for several competitive exams
• School/college students
• Those who are learning new languages[not beginners].

10. Competitors
Provide
10-15 Daily news
under different news headings

11. 1. English Coaching Institutes
2. UPSC Institutes
3. Banking Exams Coaching
Collaborators

12. Value Proposition
POP
10-20 Summaries of Daily news
POD
• Translation of the Summaries in Multiple Languages
• Meaning of a difficult word can be checked
with a tap on the word
• This word can be stored in a personalized dictionary
for future use
• Links to the Editor newspaper articles

13. How COLLABORATOR
Benefits
• We would provide with their ads in the area they are
present in.
• Database of the words students find difficulty in can
be used for their study material.

14. Product and Services
CONTENT WRITER - SALARY
• 10-20 Summaries of Daily news- This helps the users stay updated
with the latest news.
• Editor Links – Links of various newspaper editor articles is given for a better insight
TRANSLATORS - SALARY
• Translation of the Summaries in Multiple Languages – People who prefer to read in their
regional language benefit. Also those who want to improve a language can refer to the translation

15. SOFTWARE DEVELOPER
• Meaning of a difficult word can be checked with a tap on the word – Any word in
any language if found difficult can be checked with its meaning and usage through
google.
• This word can be stored in a personalized dictionary for future use – The difficult
words encountered can be revised later

16. PRICES AND INCENTIVES
FREEMIUM
FREE VERSION-
REVENUE FROM ADS AND DATABSE OF STUDENTS APPEARING FOR GENERAL EXAMS
DIFFICULT WORDS IN THE USERS DICTIONARY CAN BE SOLD TO VARIOUS INSTITUTES
• 10-20 DAILY NEWS
• TRANSLATION IN HINDI AND ENGLISH
• EDITOR LINKS
• PERSONALISED DICTIONARY
PAID – $1
(ADDED BENEFITS)
• TRANSLATION IN REGIONAL LANGUAGES(INDIAN)
• ACCESS TO VARIOUS MOCK PAPERS BY COLLABORATED INSTITUTES
• VOCABULARY TESTS FROM THE WORD BANK CREATED USING OUR ENTIRE DATABASE

17. COMMUNICATION AND DISTRIBUTION
DISTRIBUTION – GOOGLE PLAY STORE
COMMUNICATION WITH COLLABORATORS
• INITIALLY IT WILL BE ONE TO ONE BASIS
• LATER WE CAN SEND MAILS GIVING A LIST OF OUR OTHER PARTNERS
COMMUNICATION WITH USERS
• SOCIAL MEDIA- TWITTER, FACEBOOK
• THROUGH COLLABORATORS- STUDENTS OF VARIOUS COACHING INSTITUTES
WOULD DOWNLOAD OUR APP

18. IMPLEMENTATION
Get Collaborators Social media
Ads
Downloads through Collaborators
Hire more staffPaid Version
100,000 Downloads by the end of fiscal year
More Downloads – Bigger Database –More ads - More revenues

19. THIS MARKETING PLAN WAS MADE UNDER
THE GUIDANCE OF
PROF. SAMEER MATHUR
AS PART OF A MARKETING INTERNSHIP