Jasmin Jenkins embarked on a 12-month journey of personal and professional mastery in new media journalism. She took courses each month to strengthen her skills in areas like leadership, communication, research, law, and multimedia. Her goals were to understand her strengths and weaknesses, gain expertise in digital media, and become a skilled storyteller. Through tactics like reading books, contacting industry professionals, and researching masters in the field, Jenkins enhanced her abilities and explored innovative approaches. Upon completing her final project, Jenkins had achieved her aim of rounding out her skills for a successful career in evolving media environments.

1. My Journey to Mastery
JASMIN S. JENKINS

2. August 2015
 Course: Mastery: Personal Development and Leadership
 Ending Goal: Learn my strengths and weaknesses in order to be successful
in my field.
Strategies/ Tactics
 1. Read and understand Robert Greene’s book, Mastery
 2. Learn how to do graduate level research
 3. Research the paths of masters in my field

3. September 2015
 Course: New Media and Communication
 Ending Goal: Gain a better understanding of how to foster effective
communication in digital and online environments.
Strategies and Tactics
 1. Learn new technology techniques and methods of storytelling.
 2. Contact a new media specialist to learn more about communication
within the field
 3. Research and contact different individual journalists and ask how they
use new media presentation tools.

4. October 2015
 Course: Writing for Interactive Media
 Ending Goal: Learn how to become a better storyteller
Strategies and Tactics
 1. Use what I learned in Writing for the Media, in undergrad, to help me
understand concepts in the course
 2. Learn how to think comprehensively when storytelling
 Research different interactive media stories by masters in my field

5. November 2015
 Course: Legal Aspects of Media
 Ending Goal: Try to better understand law as it relates to media better than
I did when I took Media Law and Ethics in undergrad.
Strategies and Tactics
 1. Make note of all legal terms
 2. Research media law stories
 3. Research legal aspects of media using www.ebscohost.com

6. December 2015
 Course: Research and Investigation Skills Development
 Ending Goal: Examine and understand the relationship between research
and theory.
Strategies and Tactics
 1. Research effective investigation skills using www.ebscohost.com
 2. Build credible sources
 3. Study to understand alternative strategic approaches for
comprehensive completed projects

7. January 2016
 Course: Multimedia Development and Editing
 Ending Goal: Learn how to measure and evaluate the impact of public
relations efforts.
Strategies and Tactics
 1. Practice using new video interfaces
 2. Use my camera to practice photography and videography as well as
how to upload.
 3. Research and learn how to edit sophisticated multimedia content

8. February 2016
 Course: Digital News Production
 Ending Goal: Gain the knowledge needed to be successful in the evolving
media environment.
Strategies and Tactics
 1. Research and understand the skills that are used in an online newsroom
 2. Understand the conceptual skills necessary to integrate interactive
content and to present online journalism holistically.
 3. Read “Digital Currents” by Rena Bivens

9. March 2016
 Course: Multimedia Reporting
 Ending Goal: Learn how to access, transfer, and process electronic
information.
 1. Become proficient in conceiving stories and packages that will work well
on the web
 2. Practice on-camera presentation for Web and multimedia stories
 3. Research and learn how to organize raw material into a news-oriented
narrative

10. April 2016
 Course: Social Media and Online Community Engagement
 Ending Goal: Understand how to leverage social media to find story ideas,
engage audiences, and promote my work.
Strategies and Tactics
 1. Learn theoretical and practical approaches to understanding,
designing, building, and using virtual communities
 2. Learn how user-generated content within online communities expands
the definition of news
 3. Research the effects of social media on online community engagement

11. May 2016
 Course: Public Relations and Reputation Management
 Ending Goal: Learn how consumers absorb, act, and react upon news
based on media format and content emphasized in that particular format.
Strategies and Tactics
 1. Learn about the media industry landscape
 2. Examine how different players interact
 3. Research how different players balance being news gatherers and
content creators for the purpose of generating revenue from the content.

12. June 2016
 Course: New Media Publishing and Distribution
 Ending Goal: Explore the concepts of interactive publishing and
management through journalism fundamentals with the technologies of
interactive publishing.
Strategies and Tactics
 1. Research issues in media publishing and distribution
 2. Lean about the economic issues facing the field of journalism
 3. Research global competition in the field

13. July 2016
 Course: New Media Journalism Final Project
 Ending Goal: Complete the final project, displaying what I have learned
throughout my entire 12 month journey.
Strategies and Tactics
 1. Look back over all of the key insights
 2. Research what it takes to create a successful and interesting blog
 3. Create an in-depth project

14. Industry Leaders

15. Katie Couric CONTACT: TWITTER
@KATIESCOURIC

16. Bob Woodward
CONTACT:
HTTPS://WWW.FACEBOOK.C
OM/PAGES/BOB-
WOODWARD/136101969767
998

17. Barbara Walters CONTACT: 212-421-1700

18. Alison Gow CONTACT: 01492 574452

19. Francois Noel CONTACT:
FPNEL@UCLAN.AC.UK

20. Anderson
Cooper
CONTACT: 212-765-3040

21. Clubs/Organizations

22. Media Design Group
 I would join this group because its purpose is to provide and share
information regarding the ever expanding world of Media Design.

23. Creative Writing Club
 I would join this club because it gives students the opportunity to learn how
to write professionally.

24. Mentor Characteristics

25. Characteristics of a good mentor
 Positive attitude
 Knowledge of the field and its concepts
 Masters degree or higher
 Good time management
 Great listener

26. Expanding

27. Expanding
 I plan to do plenty of research to follow innovative companies such as
CNN, ABC, and WRAL.
 My heroes: Dr. Maya Angelou, Katie Couric, Barbara Walters, Sharon
Draper, and Bob Woodward.
 With the knowledge that I gain from my mastery journey, I plan to create a
website that will allow other journalists to contact companies in their field
as well as leaders in that field.

28. Visual Timeline

29. August: Mastery: Personal
Development and Leadership
Learn my strengths and
weaknesses in order to be
successful in my field.
September: New Media and
Communications
Gain a better understanding
of how to foster effective
communication in digital and
online environments.
October: Writing for
Interactive Media
Learn how to become a
better storyteller
November: Legal Aspects
of Media
Try to better understand
law as it relates to media
better than I did when I
took Media Law and
Ethics in undergrad.
December: Research and
Investigation Skills
Development
Examine and understand the
relationship between
research and theory.
January: Multimedia
Development and Editing
Learn how to measure and
evaluate the impact of
public relations efforts.
February: Digital News
Production
Gain the knowledge needed
to be successful in the
evolving media environment.
March: : Multimedia
Reporting
Learn how to access,
transfer, and process
electronic information.
April: Social Media and
Online Community
Engagement
Understand how to leverage
social media to find story
ideas, engage audiences,
and promote my work.
May: Relations and
Reputation Management
Learn how consumers
absorb, act, and react upon
news based on media format
and content emphasized in
that particular format.
June: New Media Publishing
and Distribution
Explore the concepts of
interactive publishing and
management through
journalism fundamentals with
the technologies of
interactive publishing.
July: New Media Journalism
Final Project
Complete the final project,
displaying what I have
learned throughout my entire
12 month journey.