Chapter 1 (4-5pages) Introduction: From Assignment 01 include:
1.1 Your business research topic. What is your topic and what is its business significance.
1.2 A brief background/literature discussion of your topic. Provide a list of research questions for the identified business problem or opportunity.
1.3 A brief description of the research methodologies and techniques to be used for the research project. What research methodology will you use?
1.4 A description of the research process. What will be the steps in your project?
1.5 Outline describing what will be in each chapter of the report.
Chapter 2 (8-12 pages)Literature Review: From Assignment 02 include:
2.1 Introduction to Literature Review: Start with introduction which includes a list of the topic you will do a literature review on, what your hypotheses are from these topics that you are starting out with.
2.2 Topic 1: Define your 1st key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.3 Topic 2. Define your 2nd key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.4 Topic 3: Define your 3rd key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.5 Topic 4: Define your 4th word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.6 Conclusion to Literature Review
Enterprise adopting social network
1. Introduction to research topic
This proposal is about the use of social networking utilized by the modern business. Different approach in this article, a method and apparatus appears to be used for the implementation of successful future research.
It is assumed and believed that by the use of social network the modern business reach to success and social network is key element for getting success. There are so many business small or big both business use social network as a marketing device which became advantage for the success of business activities. Facebook and Twitter are the good example of social network and they are cheap, easy and can reliable as well. By the use of social network any business can build their image fame and goodwill and target product to final customer and show their different brands as well. So these networks are like opportunity to learn and develop information by which business know their customer and can get feedback. By making correct marketing intelligence and knowing competitor any business can make good bonding with their customers.
2. Specific Question
Problem faced in this context refers to the areas of the definition ...
Chapter 1 (4-5pages) Introduction From Assignment 01 include.docx
1. Chapter 1 (4-5pages) Introduction: From Assignment 01
include:
1.1 Your business research topic. What is your topic and what
is its business significance.
1.2 A brief background/literature discussion of your topic.
Provide a list of research questions for the identified business
problem or opportunity.
1.3 A brief description of the research methodologies and
techniques to be used for the research project. What research
methodology will you use?
1.4 A description of the research process. What will be the steps
in your project?
1.5 Outline describing what will be in each chapter of the
report.
Chapter 2 (8-12 pages)Literature Review: From Assignment 02
include:
2.1 Introduction to Literature Review: Start with introduction
which includes a list of the topic you will do a literature review
on, what your hypotheses are from these topics that you are
starting out with.
2.2 Topic 1: Define your 1st key word or phrase. Provide
strengths and weaknesses from literature about the topic.
Provide at least 4 references. Analyse your hypothesis about
this topic and discuss your conclusion.
2.3 Topic 2. Define your 2nd key word or phrase. Provide
strengths and weaknesses from literature about the topic.
Provide at least 4 references. Analyse your hypothesis about
this topic and discuss your conclusion.
2.4 Topic 3: Define your 3rd key word or phrase. Provide
strengths and weaknesses from literature about the topic.
Provide at least 4 references. Analyse your hypothesis about
this topic and discuss your conclusion.
2.5 Topic 4: Define your 4th word or phrase. Provide strengths
2. and weaknesses from literature about the topic. Provide at least
4 references. Analyse your hypothesis about this topic and
discuss your conclusion.
2.6 Conclusion to Literature Review
Enterprise adopting social network
1. Introduction to research topic
This proposal is about the use of social networking utilized by
the modern business. Different approach in this article, a
method and apparatus appears to be used for the implementation
of successful future research.
It is assumed and believed that by the use of social network the
modern business reach to success and social network is key
element for getting success. There are so many business small
or big both business use social network as a marketing device
which became advantage for the success of business activities.
Facebook and Twitter are the good example of social network
and they are cheap, easy and can reliable as well. By the use of
social network any business can build their image fame and
goodwill and target product to final customer and show their
different brands as well. So these networks are like opportunity
to learn and develop information by which business know their
customer and can get feedback. By making correct marketing
intelligence and knowing competitor any business can make
good bonding with their customers.
2. Specific Question
Problem faced in this context refers to the areas of the
definition of special care and precaution is taken to prevent
misconduct on social sites of companies. To improve the taste
3. of customer, every business should examine the effectiveness of
social network by knowing the accurate way to improve risk,
which benefit business with satisfying the customer. And the
main objective of the study is to analyze and assess the
adequacy of social networks in business. So these are question
for the proposal activity.
1. To Analyze and assess the popularity and the role of social
networks in the enterprise?
2. To evaluate and to identify the issue and chance of social
network regarding business?
3. Research Methodologies
For the purpose of study the descriptive model is used. As this
is the best model for this methodology. There has been use of
different case study, survey, interview and observation for this
proposal. As the project is ongoing process and the descriptive
model is real and effective method, which help to descript the
present situation regarding the idea and impact of respondent.
Beside this the data collected are identified , summarized,
analysed for qualitative and quantative prospective. Both the
primary and secondary, numerical and non numerical data are
used to support the final result of this study.
Literature review
The uses of social media bring huge change in lifestyle of the
people. For example: way of behaving, their way of thinking,
perception and attitude etc. From the event 2008, media is no
only consider as emerging topic it is the huge and hot concern
in society too. Through which the world social network plays
4. the vital role in their life, they take social media as business
progress like as application which intern bring revolution in the
public life. let’s consider one example of China. In the study in
Netpop Institute, about 92% OF MAINLAND CHINA citizen
used social media and they almost spend their time in social
networking. This also has brought great impact in purchasing
option of China consumers.
There are being great changes and bring huge effect by internet
in community and in people, On August 6, 1991, World Wide
Web (WWW) by Sir Tim Berners Lee was lunched. This
development was used as internet application, which help
people to do job together but not as a machine. It also changed
the communication style and remove the barrier of distance and
far communication. Approximately, 921.3 million (46%)
internet are in Asia. This shows that it increase progress to 2.92
million in 2000-2014. Within the minutes people can send
message, chat and communicate. The word social
communication indicate that the use of internet sites and
technology which help or enable us for active communication.
Social network, bookmark, blogs and search are the good
example of social media. By the social network organization can
do worldwide communication significantly effectively and
efficiently manner that help the world wide comprehensive and
social change. People use internet or social media as one of the
equipment and device that allows them to chat, act socially and
express idea online. In 1997, new social networking was
began.in 2002 Sis Degree.com Friendster was introduce and was
important at that time. A year later MySpace and Linked in was
began. In 2004, Bebo And Facebook was lunched and was one
of the big social networking. New invention were developed
with Yahoo ,g-mail, Skype, Facebook, We chat and voice phone
software.
So social media became everyone meeting point in virtual
environment. Due to this popularity of social media, many
5. social businesses make it as the marketing tool to target the
customers. Further more they also evaluate and analysed that
how people react on their product through social network. So
this is continuous ongoing innovation where public share their
ideas, perception, their way of living and various social aspect.
Business has created good opportunity among themselves to
increase their contact in social network for e.g even a small
business can target millions of people with less effort for their
service i.e use of Facebook as marketing plan or tool. there are
many social networks, which help business bodies to reach to
their ultimate customers and target group directly. Customers
also can join the group and take part of that network and can get
discount for using service. So social networking is low cost
marketing tools. Once the business joined with social network,
people became aware or known with that business and they can
choose their brand.
Business organization too can set their target group or market
with their network or website. So all these above discussion
indicate that social network has control over business and
people. This also suggest hat some business get success and
some not. Then also people are using sites which, ultimately
help the company to use social network as marketing tools to
target the customer. Overall in present situation people are
aware and conscious of power of social network and their merit
and demerit which help business for their success.
4.Research Process:
Step 1: Develop research topic and question.
Yes I have formulate the research question and set the questions
for the research topic.
Step 2: Write a literature report.
6. On the basis of the literature review read previously I wrote the
report of the literature and compared my report with some
existing reports in the internet.
Step 3: Do interview/survey.
In this step I have done both interview and survey for the
research questions.
Step 4: Data collection and data analysis.
From the above, the data collected I am using statistics tools
like sampling and data analysis for data analyses.
Step 5: Write final report.
On the basis of literature report, hypothesis and data collected I
will write a final report and conclude if an Adoption of Social
Network in Business good or not.
5. Data collection and Analysis:
In this planned study, surveys were implemented for the process
of data collection. For gathering and collecting primary data
surveys, they are the most common form of research method.
Some of the effects of the surveys is explain to count the
frequency of an event or to assess the distribution of some
variables such as the proportion of the population of different
age groups, sex, religion, caste, language, knowledge, attitude
and the adoption of practices on certain issues, and other
information of a similar nature on the population. Survey,
interview and questionnaire will be used in this study will be
extended in order to collect primary data. Similarly secondary
data assembled from various online sources, libraries and
databases.
7. Population sampling:
Facebook, Twitter, MySpace and Google+, 180 online users and
that their LinkedIn, and other online forums, such as members
of various social networking sites, is considered a method of
sampling of the population. Many groups in order to gather
more information from the questionnaire, will be sent to the e-
mail, posted on the Internet.
Data analysis:
Disclosure of the data and information obtained from the
Planning study and the ratio of the frequency assembled and
analyzed by determining the average with weights. The
following equation is to analyze the data.
a) Percentage: to determine the magnitude of the responses to
the questionnaire.
n
Percentage (% ) =-------- x 100 Where: n: Number of
response
N N: Total number of
respondents
b) Weighted Mean
f1 x1 + f2 x2 + f3 x3 + f4 x4 + f5 x5
X = ---------------------------------------------;
xt
Where: f: Weight given to each response
X: Number of responses
Xt: Total number of responses
8. 6. Expected result:
The paper of this research will help to know that the business
enterprise adopting social network will good to define the use
of network with reference using different sites. In modern world
the network business is effective and will contribute the
business or not. For this purpose the social sites like Facebook,
Twitter, Youtube, Bebo, Google are used. For the proper use of
network it is important that it should be free from any error
mistake and it should follow the legal and political aspect of the
country.
7.Gantt Chart
Activities/Time
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
Week 13
Week 14
Background research
11. 8. Ethics Checklist
1) Will the human subjects be informed of the nature of their
involvement in the collection of data and of features of the
research that reasonably might be expected to influence
willingness to participate?
Yes
2) Will the human subjects be told that they can discontinue
their participation at any time?
Yes
3) Will the human subjects in your study be aware that they are
the targets of research?
Yes
4) If the subjects are underage, will their guardians be asked to
sign the consent form?
Yes
5) Is the confidentiality of the human subject’s identity
positively ensured?
Yes
6) In cases where there is a possibility that the human subject's
identity can be deduced by someone other than the researcher, is
the subject's right to withdraw his/her data respected?
Yes
7) Will the researcher fulfill all the promises made to the human
subjects including providing the summary of the findings upon
12. request?
Yes
8) Will all necessary measures be taken to protect the physical
safety of the human subjects from dangers such as faulty
electrical equipment, poor grounding, lack of oxygen, falls,
traffic & industrial accidents, possibility of hearing or vision
loss etc.?
Yes
9) Will the human subject be debriefed (told the true nature of
the study) after the data has been collected?
Yes
10) In cases in which the human subject is dissatisfied or a
complaint about the researcher or procedure, will the researcher
explain to the human subject that he or she may express
this complaint to the Subject Coordinator?
Yes
11) Does the study involve concealment from and/or deception
of the human subject?
No
12) Will deception be used in order to obtain agreement to
participate?
No
13) Will the study involve human subjects who are legally or
otherwise not in a position to give their valid consent to
participate such as children, prison inmates, mental patients?
No
14) Will information on your human subjects be obtained from
13. third parties?
No
15) Will any coercion be exerted upon subjects to participate?
No
16) Will the study involve physical stress to the human subjects
such as might result from heat, noise, electric shock, pain, sleep
loss, deprivation of food and drink, drugs, alcohol?
No
17) Will the study cause any mental discomfort to the human
subjects such as fear, anxiety, loss of self-esteem, shame, guilt,
embarrassment etc.?
No
18) Could publication of the research results possibly interfere
with strict confidentiality?
No
19) Could publication of the research results possibly harm the
human subject - either directly or through identification with
his/her membership group?
No
20) Are there other aspects of the study that may interfere with
the protection of the well-being of the human subjects?
No
Signature of the Student Researcher:
APPROVED: ________________________Date: