The 10 most innovative digital signage solution providers, 2019

Vol 09|Issue 09|2019
INEWVATION
INTERNATIONAL
RE-‘INNOVATING’ THE DIGITAL WORLD
MOST INNOVATIVE
DIGITAL SIGNAGE
SOLUTION PROVIDERS 2019
JAYSON H. SO
PRESIDENT & CEO

E
Communicate, Connect, and Capture!
arketing, being one of the vital aspects of business, demands effective media through which the messages of
Mbusinesses can be communicated effectively. The most enchanting visuals capture the attention of people
and lure their minds.
Ever happened, you were walking near some store and suddenly a creative display of something outside the store
caught your attention, and then you ended up buying that thing just because it looked appealing to your eyes. Similarly,
when you are driving, or going to movie theatres, or walking into a restaurant, you see display all around the corners.
This is how digital signage plays a significant role in communicating and seeking the attention of customers.
Digital Signage is an effective and compelling way for businesses to communicate, connect, and advertise with their
customers. An appealing display with interactive information can definitely make people walk into their store.
Deploying Digital Signage needs a deep study, effective strategies, and sound implementation to convey the messages
of businesses efficiently. The innovative digital signage platforms of some organizations have excelled in developing
their digital signage solutions and are helping businesses communicate more effectively.
In order to acknowledge and admire the effective and novel approaches of these businesses, Insights Success has
enlisted "The 10 Most Innovative Digital Signage Solution Providers 2019", which are redefining the market of
digital signage with their cutting-edge solutions.
Featuring as the cover story of this edition is Inewvation International. With the goal to lead cities to digital
innovations, while carrying the core value "quality is everything". Inewvation International came into existence.
Established in Manila, Philippines in 2011, with offices in major Asian countries including, Singapore and Hong Kong,
the company provides not just products, but bespoke solutions to meet and exceed clients’ expectations.

Till date, understanding the client’s needs and delivering them the best solution has been the organization’s topmost
priority. Since its inception in 2011, the organization has taken very important part in mounting some of the most
innovative and technologically advanced LED displays in the country. During the last eight years, Inewvation has
completed many notable projects including the first curved LED display, the first moving LED display, the biggest LED
display, the first seamless LED display, highest definition LED screen, the first perimeter LED display, etc.
A technology company, Corum Digital features as the company of the year of this edition. Corum Digital is passionate
about helping organizations improve the way they communicate. As such, it provides complete digital signage solutions
that include Content Management Software, digital displays, video walls, kiosks and tablets, as well as content
creation, training and installation services. Its products enable its clients to communicate effectively so that they can
engage, educate, and empower their audiences.
Also, make sure to scroll through the articles written by our editorial team and CXO standpoints of some of the leading
industry experts to have a brief taste of the sector.
Let’s start reading!
Messages when delivered smartly and to
the point can help capturing customers.
“ “
Hitesh Dhamani

Cover Story
INEWVATION
INTERNATIONAL
Re-‘innovating’ the
Digital World
Company of the year
Corum Digital:
Helping Businesses across
the Globe Communicate
more eﬀectively
Interview with the
insights success
Pro Display-
Bringing Innovation
in Display Technology
18
24
08

3 Remarkable
Innovations in the
Field of Printing Business
Editor’s Choice
Key Pos Trends
Reshaping the Retail
Sector
Industry Trends
What a tech CEO can
teach your business
about digital
Is the Single
Brand Dead in MPS?
The Creative Technology
Company
Creative Realities
Redeﬁning Advertising
in Digital Signage Space
Adomni
Tech-Know Insights Leadership Column
Articles
32
34 42
40
38
28
CONTENTS

sales@insightssuccess.com
September, 2019
Editor-in-Chief
Co-designerSenior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M. Bansal
Managing Editor
Anish Miller
Executive Editor
Rohit Chaturvedi
Assistant Editors
Jenny Fernandes
Rohit Chaturvedi
Visualizer
David King
Art & Design Director
Amol Kamble
Associate Designer
Kushagra Gupta
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Kevin, Mark, Sagar
Business Development Executives
Steve, Joe, Alan, SanketJacob Smile
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Circulation Manager
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Co-designer
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COVERSTORY
Jayson H. So
President & CEO

INEWVATION
INTERNATIONAL
RE -‘INNOVATING’ THE DIGITAL WORLD
A team of
PASSIONATE AND
PEOPLE.
The 10 Most Innovative Digital Signage Solution Providers, 2019
INSPIRED,
DEDICATED

ith the goal to lead cities to digital innovations,
Wwhile carrying the core value "quality is
everything", Inewvation International came
into existence. Established in Manila, Philippines in 2011,
with offices in major Asian countries including, Singapore
and Hong Kong, the company provides not just products, but
bespokesolutionstomeetandexceedclients’expectations.
Till date, understanding the client’s needs and delivering them
thebestsolutionhas beentheorganization’s topmostpriority.
Since its inception in 2011, the organization has taken very
important part in mounting some of the most innovative and
technologically advanced LED displays in the country.
During the last eight years, Inewvation has completed many
notable projects including the first curved LED display, the
first moving LED display, the biggest LED display, the first
seamless LED display, highest definition LED screen, the first
perimeterLEDdisplay, etc.
For Inewvation International, having a factory that has a
complete production line from Research and Development to
testing lines is a sure score. Producing 10,000 sqm of LED
Displays per month, or more than 120,000 sqm a year, is one
of its developments that help the company through expanding
itsmarket.
GameChanging Products
Inewvation International provides up-to-the-minute digital
technology solutions, advanced and innovative products
branded as "Inewvation", and quality customer experience,
“Keep on doing the good work and bringing
the good technology, new and improved
ideas to all of us.” – Lisanne Bogle, VP
Supply Chain, Okada Manila
“We found a partner in Inewvation.”
- Rachel Cachuela, VP Customer Experience
Group, Cignal TV

fromdesign,production,delivery,installation,toafter-sales.
Inewvation digital displays are categorized in 2 categories;
LEDDisplay, andDigitalSignage.
Both are highly customizable in dimension, resolution,
brightness level, IP level, LED chip brand, and many other
considerations. These tools also cater to Retail, Food and
Beverage, Hospitality and Resorts, Transportation,
Corporate, Out-Of-HomeAdvertising, Education, Events and
Exhibition,etc.
The Pioneer
Jayson H. So, is the President and CEO of Inewvation
International. He had built the organization 8 years ago, in a
small oﬃce space under a stairwell. The organization was
born out of Jayson’s curiosity – a drive to know more about
light-emitting diodes and how it can be used by companies
and brands to convey their message. This curiosity quickly
grew into a ﬁrm with a passionate vision to provide up-to-the-
minuteadvertisinganddigitaldisplaysolutions.
“We are extremely proud of the success the company has
achieved so far. Locally, we’ve grown to become one of the
most reputablenames intheLED digitaldisplaysolutions
‘‘Up-to-the-minute digital
technology solutions, advanced
and innovative products, and
quality customer experience.

‘‘As we exercise our passion and
commitment each day, on each
project, with each partner,
Inewvation International is looking
forward to reach cities and
developing countries, leading the
way to digital display innovation.

sphere.”- said Jayson. “Expanding our business abroad, we
want to show the world that a Filipino company can compete
and thriveintheinternationalstageinthisindustry.”
- furtherheadded.
During the initial days of the organization, Jayson alongside
only one employee practically did everything only to
jumpstart the business. Since then, the organization has
completed a long journey and now it employs more than 100
employees, mostly in the technical and engineering
departments.
When EveryoneisUp forChallenges
Inewvation grows now to more than 100 employees, with in-
house licensed engineers and technical support team. The
company has a diverse, yet harmonious working culture
wherein people are encouraged to contribute their skills, share
their ideas, and are given unique opportunities to learn new
knowledgeandimproveabilities.
Being humble with passion and commitment, all employees
are up to challenge, driving the company to go up to greater
heights.
Moreover, Inewvation has a Business and Development team,
Product Development, own Marketing team, Technical and
Engineering, Operations and Logistics, Accounting and
Finance, and of course, Sales, to complete a well-managed
organization.
Flashback from last year, the company was humbled by small
to huge opportunities that came its way. According to the
organization, market expansion is a continuous
accomplishment as Inewvation tacked the map of Asia, and
established its Hong Kong and Cebu offices, while fortifying
HQ (Manila) and Singapore bases. All these happened while
simultaneously working with international brands like Shilla
Duty Free, Ted Baker, Lacoste, Royal Sporting House,
Citibank, FWD Life, Football Republic, Dufry, RE&S,
Okada Manila, Globe Telecom, Solaire Resort & Casino,
Adidas, Bench, Nike and many more- for the company each
was agreatlearningexperience.
As an organization, Inewvation accomplishes highly
customized projects that often times, its competitors are even
recommending Inewvation to the clients, as because they are
justdoingthestandardstuff.
Also, there are a lot of digital display suppliers in the Asia-
Pacific region. However, what made Inewvation unique and a
leading provider is having this 6-set of services: its in-house
licensed engineers do the designing, its factory that works
round the clock when it comes to product customization,
Inewvation also has a fast delivery, its efficient installation,
content creation and management, and top notch after-sales
service. The goal of the organization is to omit Inewvation’s
clients’headache during planning, purchase, and maintaining
thedigitaldisplaystheyacquired.
To add, it has really taken the brand— Inewvation, to another
level as it received recognition last December 2017 at
International Innovation Awards, for Inewvation Brix Series,
under Product Category, held at Hyatt on the Bund, Shanghai,
China.
AddingValuetothe Product
Inewvation believes, a product is just a product, but what
matters is how an organization is adding value to the product.
This is where Inewvation comes into play; the organization
always put “an experience” to the product it offers. Since the
companyisintodigitaldisplaysolutions,itcreatesinteractive

software solutions to be integrated with its digital screens.
That’s how thefutureof digitaldisplaywillbe.
As an organization, Inewvation always make sure that its
products and solutions are always up-to-date and state-of-art,
accompaniedbypropercustomerexperience.
Inewvation International’s LED displays are equipped with
Photoelectric Lighting Control System or often referred to as
‘Smart Lighting’, which detects the current ambient light
level which measures how bright and dark the external light
is. This technology allows Inewvation International’s LED
Screens to reduce its brightness when it’s dark and adjust itself
automatically when needed. Through this, Inewvation
International’s LED displays don’t only conserve energy and
burning hours, but can also reduce eye strain without
compromising quality. This technology also helps the
onlookers to enjoy the spectacle of advertisements and
informationplayedontheLEDscreens.
When MarketingisKey
As an organization, Inewvation is quite aggressive in terms of
marketing to let the world know what it can do, and who they
can look for in terms of Digital Display Solution needs. With
the type of industry where Inewvation operates, it just can’t do
it quietly. The market is broad, and Inewvation has to go out
and spread its capabilities and skills, through proper
marketing. The company has been featured in various
magazines and newspapers, and it is participating in various
events acrossAsia Paciﬁc (Retail Technology and Innovation
Summit, Retail Asia Expo, Hospitality Summit, Airport
Expansion Summit, Signs and Media Expo, StoresAsia Expo,
DigitalTechnologyExpo,BCIAsia events,etc).
Inewvation is not just marketing its products and solutions,
but also educating every client about these tools. The
company also publishes its blogs, product features,
infomercials, and social media posts via its website, LinkedIn,
Facebook,Twitter,Instagram,andYouTube.
Lastly, Inewvation does marketing to create the company’s
brandingfor decadesof business, notjustfor ayear.
When Conquering theGlobeisaDream
With the line of business Inewvation is into, it really has to be
strong in Research & Development and Engineering. Hence,
the management never stopped sending the team for technical
trainings and seminars to enhance their skills and acquire
more knowledge, which eventually share the beneﬁts to the
clientsaroundtheworld.
Market expansion is also one.Today, Inewvation is catering to
APAC, and conquering the globe is always its dream. The
organization is communicating to Inewvation Channels, who
arehelpingittospreadinnovation—theInewvationway.

“It’s really about the very superb service that you guys are providing. I know some of the people who work in the
same area, same field as I am and then they are covering the Hong Kong maybe the Asia Pacific. You can rest
assure to leave all your digital work and installation to Inewvation they will coordinate with you with the best
work. We understand because this might not be as easy. Because once we step in Hong Kong or maybe the Asia
area, we finally able to find a company that we can for sure deliver with the highest quality.” - Simon Chan,
Design & Construction, Shilla Duty Free
“We are glad to have met such a dedicated, hardworking and cooperative digital display provider. For this kind
of product, it is very essential that you are good in terms of after-sales service support and communication
skills. Rest assured that you will always be remembered on our next digital display requirements. Keep it up
and more power!”
– Virendra Savani, Division Project Manager – Asia, The Nuance Group (a DUFRY company)
“It has been a good business relationship since 2013. Thank you for rendering us with quality products and
excellent after-sales service. I personally commend your good company values that will surely bring you to
different places. I wish you success in the years to come!”
– April Koh, Managing Director, TPM Outdoor Productions Pte. Ltd.
“Inewvation International provides a bespoke solutions for its customers, your competitors are just selling
products, you are selling a solution. Brilliant service, second to none, than what I have seen in the industry
around the region.”- Terry Waterhouse, Managing Director, Redgoodss - Lorenzo Manalang, VP Brand &
Marketing, Solaire Resort & Casino
“We want you to know that we are very pleased with the quality of products and service your company
provides. We sincerely appreciate your responsiveness and the way you conduct business. We have
recommended your company to others because of our satisfaction with your service. We look forward to
doing business with you for years to come”. - Jude Ong, General Manager, Bench / Suyen Corporation
“Quality and partnership. I am very pleased with the quality of the products; and they are very open in terms of
sharing of technology and concepts, which is of interest to companies such as SMSGT.”
- Anthony Angeles, President & CEO, SMS Global Technologies
“I believe that Inewvation met our expectations with making sure, not only with the product quality, but at the
same time- delivery is on schedule and quality components have been used.”
- Lorenzo Manalang, VP Brand & Marketing, Solaire Resort & Casino
CLIENTS TESTIMONIAL -

Management BriefCompany Name
Adomni
adomni.com
Jonathan Gudai
CEO
Founded in the year 2015, Adomni is a leading advertising
technology company headquartered in Las Vegas, NY. The
company’s mission is to connect brands of all sizes with optimal
consumers via a network of over 100,000 real world screens.
Corum Digital
Corporation
corumdigital.com
Mr. Amedeo Tarzia
Founder, President/CEO
Corum Digital enables businesses communicate
effectively so that they can engage, educate, and
empower their target audience.
ComQi
comqi.com
Ifti Ifhar
Chief Executive Officer
ComQi is a global leader providing a cloud-based Shopper
Engagement Technology that influences consumers at the point
of decision, in-venue, using all digital touch-points: digital
signage, mobile, video, touch, web, and social networks.
Established in Manila, Philippines in 2011, with offices in major
Asian countries including, Singapore and Hong Kong,
Inewvation provides not just products, but bespoke solutions to
meet and exceed clients’ expectations.
Miappi makes content discovery, curation and distribution easier
than ever before. And while consumers love earned media, it has
the added benefit of saving you money.
Pacific Digital Signs is an award-winning Interactive and Digital
Sign Company, which was founded in 2005.
Pro Display is an award winning manufacturer of
innovative display technology dedicated to quality and
manufacturing excellence.
doPublicity
dopublicity.com
Mahesh Hinduja
Founder
doPublicity provides an easy to use digital menu board and
signage software that works with any TV and can be managed
remotely wth no monthly or annual fees.
Gable
gablecompany.com
Paul Gable
Chief Executive
Officer & President
Inewvation International
Corporation
inewvationinternational.com
Jayson H. So
President & CEO
Miappi
miappi.com
Andrew Foyle
Chief Executive
Officer
Pacifici Digital Signs
pacificdigitalsigns.com
Vince Mitchell
CEO & Founder
PRO DISPLAY
prodisplay.com
Ben Kershaw
Managing Director
Creative Realities
cri.com
Rick Mills
CEO
Creative Realities has a diverse mix of seasoned leadership with
vast experience in strategic planning, digital design, CMS and
custom software platform development, Operations and
Field services.
Gable provides visual solutions that attract, connect, engage and
direct people to properties, buildings, places, and spaces through
the integration of architectural and graphic elements that include
signs, digital displays, audiovisual, media and lighting.
The

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CORUM DIGITAL
HELPING BUSINESSES ACROSS
THE GLOBE COMMUNICATE
MORE EFFECTIVELY
We enable communication so you
can eﬀectively engage, educate and
empower your audience.
www.insightssuccess.com18 2019|September

Amedeo Tarzia
Founder, President
& CEO
COMPANY OF THE YEAR
www.insightssuccess.com 2019|19September

Corum Digital’s CMS Software offerings are mature and
feature rich offerings that are easy to use and deploy for a
handful of displays, but also scalable enough to handle
thousands of displays. They are highly reliable with a
robust set of remote management and automated
maintenance tools. A wide range of innovative features
include a full featured Content Designer, Drag & Drop
Widgets for News and Social Media Feeds, Anonymous
Analytics/Facial Recognition, Video Presence live 2-way
video chat, Touch Interactivity, Roles Based Security and
much more.
A Technically Minded Leader
The entrepreneurial mind behind Corum Digital is Mr.
Amedeo Tarzia, its Founder, President/CEO. He has
been in the technology sector his entire life, with more than
30 years leading Corum and various spin off technology
companies. His focus is on creating highly innovative
technology companies and surrounding himself with
individuals who are truly passionate about the technologies
they immerse themselves in. This has resulted in industry
firsts, including first entirely cloud based digital signage
solution and first commercial use of Android media players.
He continues to drive innovation through investment in the
research and development of digital signage software and
hardware products. Amedeo prides himself on cultivating
long lasting relationships with his clients and partners alike.
Customer-centric Approach
Corum Digital listens closely to the needs of its customers
to better understand who their target audience is and what
message they want to deliver. An internal corporate
communication would be delivered very differently than a
cross sell or upsell promotion on a retail sales floor. Hence,
igital communication, via a network of digital
Ddisplays, is truly a more effective way to
communicate, believes Corum Digital. Corum
Digital is a technology company that is passionate about
helping organizations improve the way they communicate.
As such, it provides complete digital signage solutions that
include Content Management Software, digital displays,
video walls, kiosks and tablets, as well as content creation,
training and installation services. Its solutions are installed
in thousands of corporate, retail, government, educational,
and industrial locations globally. Its products enable its
clients to communicate effectively so that they can engage,
educate, and empower their audiences.
Mature and Feature rich Offerings
Corum Digital designs and develops 2 brands of Digital
Signage Content Management Software, MediaTile and
firmChannel.
MediaTile is an enterprise level SaaS based Content
Management Software (CMS) that is typically sold as part
of a complete Digital Signage Solution. Complete solutions
include Digital Displays, Digital Media Players, Cellular
Routers and Mounting Systems. Digital Displays are
purpose built commercial displays and are available in
various form factors including independent displays, video
walls, interactive digital kiosks, tablets and merchandising
displays.
firmChannel is an enterprise level SaaS based Content
Management Software (CMS) and as its name indicates, is
sold exclusively through a channel of value-added resellers.
It is targeted at larger network operators and is either sold
as a software only product or sometimes with a media
player and/or display.

the company is constantly coming up
with new and innovative ways to
deliver content that will be most
impactful to the desired target
audience. They offer everything from
large video walls that create a real wow
factor, to small merchandising strip
displays that can effectively influence
decisions right at the point of purchase,
to interactive digital tablets and kiosks
that create self-service functionality.
Corum Digital understands that very
often, a customer may set out with very
simple objectives that change
dramatically as they become more
familiar with the potential impact of
digital signage. For example, a
customer may be looking for a single
display, with simple static messaging.
Once installed, the customer may
decide that they want an individual to
be able to interact with the display,
empowering them to navigate content.
It is therefore important that digital
signage offerings be robust enough to
handle not only the customers current
perceived needs, but also their future
requirements. Corum Digital strives to
maintain a robust ecosystem that their
customers will grow into, rather than
out of.
It is clear that the team at Corum
Digital truly believes that it can help
customers communicate more
effectively. It is something that all of
its employees are very passionate
about. Beginning with sales, right
through customer onboarding and on to
training and long-term support, the
company aims to make its customers
better communicators through the use
of its technologies.
employees and its products; “Precise
Park Link’s experience with Corum
Digital has been a pleasure. We
purchased a 42” and 58 “kiosk from
them which we are currently using for
a virtual receptionist at our head office
and for an artificial intelligence project
we are working on. We also purchased
their 15” touchscreen Signo which we
bring to trade shows. Their hardware
is very sleek and modern looking. Its
performance is fantastic. The best part
is, that all of their products are very
intuitive to the user. We use Corum
Digital’s MediaTile software to update
our Signo and customize the content on
it per trade show we attend. We can
link to our website, videos, forms
images and more from the Signo;
replacing the need to display TVs in
our trade show booths. – Maria Lato
The Arbutus Club sought Corum
Digital to implement MediaTile's
digital signage solution as a way to
maximize impact while creating a
more sustainable and greener
environment. “Going digital with
signage is definitely the wave of the
future. We wanted to maximize impact
and implement a more sustainable
solution.” – says Jeremy Reay,
Communications Designer, The
Arbutus Club. Since the installation of
the new screens, The Arbutus Club has
been able to deliver communications to
their members in a more efficient way.
What does the future hold?
According to Corum Digital, from a
technology perspective, display size
and orientation are still a significant
consideration when purchasing a
solution. With the advancement of fine
pitch LED modules, the ability to
create a display of any size, orientation
or shape will soon be commonplace.
This would essentially be
accomplished by connecting smaller
LED modules into one larger display
of almost any shape or size. Therefore,
a consideration in Corum’s
development efforts is to ensure that its
CMS solutions are designed to handle
even non-standard display sizes of any
pixel pitch or resolution.
Ensuring Customer Satisfaction
Corum Digital’s team worked with
Precise Park link for their Digital
Signage requirements. Here is what
they had to say about their experience
dealing with Corum Digital, its
COMPANY OF THE YEAR
www.insightssuccess.com 212019|September

Ben Kershaw
Managing Director
Pro Display
Interview with Insights Success

In an interview with Insights Success, the Ben
Kershaw, Managing Director of Pro Display sheds
light on the company's cutting-edge solutions that
create the best digital signage solutions and shares his
insights about the company's core competencies and its
future.
Below are highlights from the interview conducted between
Ben and Insights Success:
Give a brief overview of Pro Display, its uniqueness and
its vision.
The Pro Display Group is an award-winning innovative
display manufacturer, standing as a leading global authority
in professional and specialist projection, mirror screens,
transparent screens, interactive touch technology and
switchable smart glass. What makes The Pro Display Group
so unique is their combination of technologies and
manufacturing processes that allow for their divisions to
work together to deliver incredible bespoke solutions that
draw from the specialist knowledge and experience that
each boast.
Describe Pro Display's cutting edge digital signage
solutions, which address all the needs of your customers.
Their digital signage solutions vary considerably, with an
enormous range of products that can suit virtually any
digital signage requirements, from High Brightness
Outdoor Displays to Holographic Projection Screens. The
spectrum of Pro Display's digital signage solutions is broad
enough to cater to many industries such as retail, corporate,
events and even the arts – companies from these industries
come to Pro Display safe in the knowledge that they will be
receiving quality products from a well respected
manufacturer. Over the years, Pro Display have become
integral in the AV industry, having worked with ISE on
headlining projects, as well as some of the world's leading
projector manufacturers such as Epson, Digital Projection,
Hitachi and Panasonic. These manufacturers rely on Pro
Display to showcase the very best of their latest projectors
at trade shows, events and even their own showrooms.
Give a detailed description of the featured person's
influence over the company and the industry.
Ben Kershaw, Managing Director at Pro Display serves as a
central point for the sales, manufacturing and marketing
arms of the Pro Display Group, facilitating the
synchronistic inner workings of these teams across all
divisions to ensure the company functions like a well-oiled
machine. Ben has worked at The Pro Display Group for
over 10 years having overseen the company's growth from
its infancy.
Describe in detail ab
out the work culture and the values that drive your
company.
Innovation is at the very heart of Pro Display's approach to
business. Each division's sales team are driven, industrious
and incredibly knowledgeable in their fields, handling
virtually any questions regarding their products that
customers could throw at them. The Pro Display Group's
Research & Development team drive technological
innovation both within the company's high standards and
for the wider market, having been responsible for
developing proprietary manufacturing processes as well as
product developments that have had deep market impact,
such as Self-Adhesive Switchable Smart Film or Front
Projection Holographic Film.
Pro Display's management team have nurtured a culture that
encourages development in almost every aspect of their
operations, from their day to day responsibilities to the
quality of service they offer to their customers. With an
emphasis on continuous improvement, Pro Display – and its
employees – are consistently working to better themselves
in-line with customer's expectations. With an endlessly
evolving work environment, the range of industries they
cater to and the incredible projects they are involved with as
a result, it is never a dull day at Pro Display's European HQ
in Sheffield, UK.
How does your services differ from the other companies'
offerings?
Customization is one of Pro Display's main USPs, being
able to collaborate with the various specialist divisions
Bringing Innovation in Display Technology
www.insightssuccess.com 252019|September

within the company allows them to offer bespoke solutions
to customers from any industry with exacting needs. This
gives Pro Display a real competitive edge over
manufacturers who only specialize in display, interactive or
switchable smart glass technology. The ideal example of
these collaborative efforts is seen in the development of
Interactive Rear Projection Switchable Smart Glass – the
archetypal product that demonstrates Pro Display's passion
for innovation and collaboration.
The British manufacturing standards Pro Display are held to
are also a fundamental part of their appeal, with their expert
production team crafting often fragile and highly technical
products to far higher standards than you may find
elsewhere in the world.
What technologies are you leveraging to make your
solutions resourceful and bringing advancement in the
industry?
Manufacturing display technology to these standards is a
fine art that requires constant innovation and development;
this means leveraging resources, data, research and of
course different technologies in order to constantly stay
ahead of the competition both in terms of manufacturing
efficiency and product offerings. Indeed, in many cases, Pro
Display's determination to innovate has even driven the
industry itself, encouraging competitors to update their own
products and processes in order to measure up. Harnessing
technologies that allow for the production of superior
products is a big part of Pro Display's business model.
Describe the experiences, achievements or lessons
learned that have shaped the journey of the company.
In the early days of the company's operations, Pro Display
was well known for being an innovator of display
technology. Serving as both a hurdle and an advantage to
the business, they initially faced difficulty due to the
market's lack of understanding and knowledge about the
products they manufactured. In this sense, they were so
'ahead of the curve' that demand for these technologies
hadn't even caught up. However, Pro Display's early
investment in innovative display technology paid off, firmly
placing them as leaders in this emerging industry, so that
when the market matured, thanks in part to solid marketing
efforts from Pro Display, they were perfectly positioned to
facilitate this demand. However, being ahead of the curve
comes with other difficulties too; the pressure to innovate
and stay innovative remains an ever-present challenge for
the company to this day. Indeed, market demand did catch
up, but so did competitors, both old and new, so the
importance of remaining innovative is more than just a
strategy, it's a business imperative.
What are your company's future aspirations? What
strategies are you undertaking to achieve those goals?
As Pro Display have grown to enjoy status as world leaders
in their field, they have had the benefit of being able to
respond to customer demands in a way that both adapts to
the market and helps shape it. A great example of this can
be seen in the way they approach the North American
market, which has exploded in terms of demand in recent
years. With their European headquarters located in
Sheffield, UK, the incredible surge in North American
demand can make operations challenging. This obstacle has
encouraged Pro Display to listen to the demand and work
on embarking on a new frontier for the company in North
America, with movements being made to set up a US
branch of the Pro Display Group that can better cater to the
needs of their North American customers.

What a tech CEO can
teach your business
about digital
Pam Bateson is an expert coach and
mentor in business, training others to
Masters level qualiﬁcations and
supervising coaches. She has worked
within the healthcare, retail, hotels,
construction, media, agencies, education
and public sector. She specialises in
Coaching, Mentoring, Employee
Engagement, Change Management,
Learning and Development and
Organisational Design. She has worked
with all levels in organisations from
graduates to the CEO. She has
designed change programmes that
connect projects, outcomes, training and
coaching. The performance outcomes
have been outstanding. She is CEO
and Co-founder at Thrive Partners.
About the Author

am Bateson set up Thrive
PPartners, an on-demand
coaching company, three
years ago. In this article, she
shares her point of view on how
important humans are in a more
digital world, what she’s learned
as a tech CEO, and what this
means when you’re looking to
use tech in a way that’s both
disruptive and works for
customers.
Tech-Know Insights
Pam Bateson
CEO & Co-founder
Thrive Partners
www.insightssuccess.com 2019| 29September

In October 2015, I gave up a successful
career as a management consultant and
coach to set up Thrive Partners. Lots of
people thought I was crazy. I was
approaching 50, with two children still
at home. But for the decade running up
to that decision, I’d been thinking
about a better way to deliver coaching
– supported by digital, to share more
widely the coaching tools I’d used to
help clients for many years.
This was the business I set out to build
three years ago. Today, we’re working
with 25 clients on five continents –
delivering our own brand of
on-demand coaching, backed with
insights for the whole business. The
learning curve has been steep –
particularly for someone who, by their
own confession, didn’t have a lot of
experience in learning technology. So
here, I wanted to share some of the
things we’ve learned – and what it
might mean for your business.
Dream big
I didn’t really set out to build a
business that would be considered
disruptive, but my background as a
lean engineer and coach did mean that
we ripped up the rulebook when it
came to the coaching industry. We
scrapped the idea that you needed to
meet face to face, and that sessions had
to last an hour, or even two hours. And
we made it a lot easier for people to
access a coach to answer the questions
they had there and then – increasing
access so people could chat to an
expert within an hour.
Working with my co-founder, we then
rebuilt the industry by asking the
biggest questions we could imaging.
What if we could make coaching
available to whole organisations? What
if we could get listening as valued as
speaking? And what if we could help
organisations learn as quickly as
individuals?
I found these questions irresistible:
I wanted to do for coaching what Uber
had done for getting a taxi, Netflix had
done for home entertainment, and
Tinder had done for dating. It’s these
The whole-system insights we
produced has helped to make sales
processes smoother, improved
communications and created more
opportunities for people to learn.
Keep it human
With suicide being the biggest killer of
men under 45, loneliness sweeping
through developed economies in
epidemic proportions and a third of all
young people suffering from anxiety,
I strongly believe that we have a duty
to keep talking to each other as a
society.
We believe that keeping the art of
conversation alive in this digital age is
essential; only humans can master
creativity, empathy, humour and
imagination in a way that’s compelling.
Information is everywhere, so we’re
using technology differently – to offer
real human experiences at scale, at any
time of the day, whenever our clients
need a conversation, for everything
you can’t Google.
And what of the future? Curiously,
even the structures of artificial
intelligence and machine learning look
set to mimic human patterns. It’s still
early days, but leaders in this space
talk of ‘deep learning’ with AI – by
layering up different tools that connect
in the same way as our brain’s neural
networks.
And so, the next three years?
My recent experiences have led us to
ask even bigger questions than we did
to begin with – which I suspect will
lead to our next irresistible set of
adventures! What if we could
transform learning management
systems into learning ecosystems?
What if any community of learners
could connect with any community of
teachers? And what if a better
understanding of outcomes from
learning could help both individuals,
organisations and society to thrive?
I for one believe there are exciting
times ahead.
big dreams that have galvanised our
success in the last few years – and
which has set us in the right direction
for the future.
Build for modern users
Despite big dreams, we’ve also made
our fair share of mistakes! A lot of
them mistakes happened when we took
our attention away from our end
customers. It sounds obvious to see it
there on the page. But it can be easy to
lose sight of the customers that matter
most, especially when, as a tech CEO,
sometime we get preoccupied with a
shiny piece of new technology.
So, what to consider first when it
comes to users? The main thing to bear
in mind is that they expect experiences
that are easy and fast to access – a shift
brought about by what we call the
‘Amazon Prime Mindset.’ In this era,
clunky user experiences reduce the
chances of uptake of services. In short,
if your technology can’t match or
exceed the quality of digital experience
people get in their everyday lives, then
you’ll need to go back to the drawing
board.
Create wins for the many
So, if users come first – who else can
we harness the power of technology
for?
Our answer? Everyone else in the
system.
Early on in the development of our
MyThrive platform, we realised that
delivering digitally would enable us to
do more than just scale and facilitate
coaching in global organisations; it
would also mean we could spot trends
and patterns within communities of
users, in organisations or society at
large. Just as carefully listening has a
powerful and transformative role in
one-to-one coaching conversations,
carefully listening to and analysing
anonymised version of the
conversations we host has a powerful
and transformative role within whole
organisations.

ounded in the year 2015,
FAdomni is a leading advertising
technology company
headquartered in Las Vegas, NV. The
company's mission is to connect brands
of all sizes with optimal consumers via
a network of over 100,000 real world
screens; from larger-than-life screens
in Times Square to small screens in
retail locations, Adomni helps
advertisers deliver better marketing
results by reaching consumers on-the-
go in a meaningful way.
Core Value Propositions
Adomni is driving new marketing
dollars into the out of home and mobile
advertising industries by offering the
following five core value propositions:
Scale of reach: People are spending
70% of their waking hours out of the
house today. Adomni connects
advertisers to consumers via a huge
network of 100,000+ screens in every
corner of the U.S. as well as Europe,
Canada and Australia.
Brand safety: With out of home screens
there are no bots, click fraud or "below
the fold" viewability issues. Out of
home offers the largest canvas in the
advertising world to communicate a
message that can't be skipped.
Self-service buying: We live in an era
when convenience and automation are
the new norm. Adomni's touchless
programmatic buying process allows
for last-minute campaigns on a Friday
afternoon and 24/7 campaign creation
and editability. All in a fully
transparent manner.
Audience-based buying: Just like the
online digital and social advertising
platforms, on Adomni, advertisers can
specify who they want to reach and
execute audience-optimized
campaigns.
Analytics and reporting: Savvy
advertisers demand clear and
actionable campaign reporting.
Adomni offers real-time access to
performance numbers such as the
number of ad plays and impressions
delivered at their specific locations.
Their Audience IQ showcases which
audiences were reached based on the
mobile devices that passed by the
screens. And with Adomni's August
2019 roll-out of mobile ads, advertisers
can view conversion KPIs such as
clicks and online conversions.
With these core ingredients delivered
in an easy-to-use online interface,
Adomni and the out of home
advertising industry are poised for
exponential growth.
A Widely Recognized Expert
Adomni's CEO, Jonathan Gudai, is
widely recognized within the out-of-
home advertising space as an expert
thought leader and visionary. He is on
the board of directors of the DPAA
(Digital Place Based Advertising
Association), on the Innovations
Committee of the OAAA (Outdoor
Advertising Association of America)
and plays an important role in shaping
the future of the out of home
community. He has written numerous
articles for national and industry
publications, educating the world on
the power of out of home advertising
and the future of the industry.
Jonathan's leadership has earned
Adomni awards and national
recognition.
Strengthened Online Platforms
Adomni believes that society has
evolved to an attention economy. Data
is the fundamental currency upon
which so much of the world is
operating. E-commerce and online
buying platforms continue to
strengthen.
Adomni's innovations were crafted to
dovetail with these core concepts. Its
founders continue to hold strong the
belief that the success of online
platforms is determined by their ease-
of-use, accessibility and ability to
deliver results. These core principles
drive the Adomni team and the out of
home industry.
Aspiring Digital Growth
According to the company, out of
home advertising is one of the
healthiest advertising mediums, with
Redening Advertising in Digital Signage Space

36 straight quarters of growth. Digital out of home
advertising is the second fastest growing ad medium behind
digital. However less than 5% of out of home ads are being
purchased programmatically. Adomni's mission is to help
grow the digital out of home market by 250% in the next
five years by providing a programmatic platform that makes
ads easier to buy and measure.
The current advertising platform giants who are the biggest
competitors to out of home - Google, Facebook, and
Amazon have brought the scale of reach, relevancy and
self-service buying to advertisers. They do not "sell ads" as
much as advertisers "buy their ads".
With Adomni's easy, open online platform, the same holds
true.
Emblem of Excelence
"It's always exciting to find new ways to connect with
people and I loved the idea of being able to have my Kylie
Skin campaign show up on billboards simultaneously
across the whole country, to tie in with everything I was
doing on social media to promote my skincare launch," -
Kylie Jenner.
"Whether we are promoting our pay-per-views a week in
advance or making a last minute push to sell tickets the day
of the fight, 100% of our out-of-home advertising starts on
Adomni.com." – Dana White, UFC
"Adomni's platform allows small businesses like my
sandwich shop to advertise on digital billboards, even with
a small budget." - Theo van Soest, The Goodwitch
"I love how the whole ad booking process can be done
online. Adomni makes it so much simpler to run the UNLV
Marquee Billboard." – Brian Williams, UNLV.
“Advertise everywhere
by putting out of home
media in your hands;
enabling meaningful
connections between
brands and their ideal
consumers.
Jonathan Gudai, CEO

Printing
33Innovations
in the Field of
Printing
Business
In the year 1450, when Blacksmith Johannes Gutenberg
ﬁrst introduced a movable type press in the German
city of Mainz, a printing revolution had got erupted.
This invention encouraged more people to proliferate and
distribute their creative/informative ideas though printed
texts. Sooner, plethora of work related to literature,
religious scriptures, scientiﬁc papers, ontological treaties,
law texts among other started publishing out in the
European region which later got adopted globally at large
scale and helped individuals and others to promote/sell their
ideas.
This printing revolution still considered as one of the most
important event in the history of printing and for the
humankind as a whole. With the passage of time many
other inventions have been taken places that have boosted
the printing business at large.
Here we have enlisted some of the recent
developments that are worth mentioning, and
which are also considered as a turning point
for the arena of printing business.

environment friendly. In this technology, the ink is not
made of plastic and other damaging petroleum or fossil
fuels; instead ‘water’ here is act as the main solvent and
thus makes it an environment friendly printing technology.
Moreover, what are making this technology scalable and
popular are its other fascinating features famously includes
its fine print quality and affordability over the other
prevailing printing technologies.
Its solvents decrease the time and heat necessary to absorb
the ink film on fabric and instead of just spreading on the
outer layer of the fabric, its ink flow deep into the fabric
and create a much better look and ultimately a much better
end-user experience. Further, water based inks are thinner
and you can actually print with higher precision to give a
good texture as compared to thicker inks like plastisol.
Moreover, the increased softness and flexibility of water-
based prints have the potential to win customers heart every
time when they touch a fabric printed using this technology.
Many leading organization are considering this technology
over plastisol and it is just the matter of time before this
technology becomes an industry standard in the printing
business.
Conductive Ink:
Invention of conductive ink is one the greatest milestones in
the business of printing and it has the potential to change
thefuture of printing business as well.
What's unique in this technology is its ‘ink’ which contains
conductive materials like silver nanoparticles or conductive
polymers which gives them the ability to conduct
electricity. This conductive (Silver) ink has multiple uses
today including printing RFID tags as used in modern
transit tickets, they can be used to improvise or repair
circuits on printed circuit boards as well. Although, this
technology is in early stage and its mainstream adoption
may probably takes several years but it is a promising
technique which can be effectively used in many different
applications including the creation of interactive posters,
billboards, and other advertising materials.
Interestingly, this technology also holds promise to play
sound just by touching a paper or connect you to your
phone app just by interacting with a poster on the wall that
is linked to the app. Moreover, it has the same capacitive
sensing technology that is present in modern day electronic
devices like tablets, smartphones among others.
Nano Printing:
3D printing has witnessed many remarkable breakthroughs
in recent years, Nano printing is one such innovation. Due
to this cutting-edge printing technology it is now possible to
print and integrate tiny components directly on to the
integrated circuits include micro-lenses onto photonic
circuits and deformable structures on MEMS actuators.
Interestingly, what was a dream some decades ago has
become a reality with this technology as it is now possible
to print microscopic objects with complex geometry and
sizes of nanometres to several millimetres. Such things can
be printed on a single printing step and that too on a scale
which was not possible before. Such innovative change of
on-printing brings new perspectives for developing nano
and microscopic 3D component in a hassle free manner.
Moreover, its application has significance in many vital
areas including Artificial Organs, Tissue Engineering, Stem
cell-based Regenerative Medicine and Therapy, Fabrication
of Nano Scale Devices among other. Customers also reap
huge benefit by utilizing this technology as it provides great
precision, stability, and support 3D custom design at large
scale.
How this Technology Works?
In this printing technology, Nanoscribe’s Photonic
Professional GT system uses the technique of two-photon
polymerization. In this process a laser gets expose to a
photosensitive resin by a high-numerical aperture objective
that too in a controlled trajectory following CAD design.
The interesting thing here is that the material gets solidified
only in the laser focused spot and thus allows printing the
exact 3D structure with submicron features. Such
advancements have expanded the use of this technique for
printing pre-manufactured circuits and opens new ways for
executing on-chip printing as well. Nanotechnology for
printing – is truly innovative as it alters materials at the
atomic and molecular level.
Water-based Printing:
Many printing technologies use inks made from harmful
chemical substances which creates negative impact on the
printer, wearer and the environment at large. Usage of harsh
chemicals and toxic waste also always keep various
regulatory agencies on vigil. Therefore, there was a dire
need of a technique which can do a fine printing by
minimizing the bad effects on environment at large. The
birth of water-based printing fulfilled that need.
The innovation of water-based printing has started a new
era in printing space which is hugely considered as
Editor’s Choice

If you are an MPS provider, you may have realized the
“single brand from a single vendor” solution is falling
out of favor with end customers. So, what has changed
and is MPS a sustainable offering?
As of 2018, we are 20-years into the bell curve for MPS.
For many years, prospects were first time buyers who
viewed their environments as messy. Printers and copiers
were everywhere from different manufacturers and vendors.
Control was distributed among departments, Facilities, and
IT. Acquisitions methods were just as diverse and included
purchases, leases, contracts from local dealers and national
supplies resellers.
Print was a big mystery to customers. They had no idea
how many devices they had, how many pages they were
producing or how much they were spending. They needed a
clear picture of what they had and potential solutions. Then
they struggled with satisfying all stakeholders and gaining
consensus on a final solution. Projects were time
consuming, political and even risky for the project lead.
You played a valuable role as an MPS vendor. In the
customer’s eyes, you were the expert who taught them
something new and showed them a path forward. You
offered expertise and people to find out what they have
today and were able to develop a complex solution. The
journey took many months from concept to assessment to
proposal. You earned the role of trusted advisor so it was
only natural that the customer would see a “single brand
from a single vendor” as the best available solution.
Pricing changed. You wrapped up the solution into bundled
pricing that simplified costs for the end customer and
enabled you to shield pricing for hardware, maintenance
and supplies. After all, there were managed services
wrapped around all products so the customer agreed with
the bundled pricing format. Bundled pricing enabled you to
work with margins behind the curtain.
Come decision time, the customer realized that
Implementation would affect every user and the potential
cost savings put it near the top for cost-savings initiatives.
These two factors elevated the project to the most senior
management levels for approval and executive sponsorship.
The sales cycle got longer but the project became more
important to more people. The final result was often a case
study of successful transformation from a messy
environment to a lean, managed print environment.
So, what changed in recent years? The MPS market had
certainly matured. Customers had lived through the
transformation from unmanaged to managed. With the end
of their first MPS contract came a new perspective and
different buyer attitude. The customer was no longer sick
and in dire need of expertise. Their fleet was no longer
messy. Devices had been consolidated and processes
streamlined. Customers had clear visibility to what they
devices they had, how many pages they produced, and the
total cost of ownership. The mystery was solved.
Your role changed. In many cases, the customer was more
experienced in real-world MPS than your sales team. Sales
people struggled to teach customers something new,
something of significant potential value. Talk of potential
cost savings by switching vendors was no longer
compelling – the big savings had already been taken. The
MPS story from one vendor sounded the same as the other
IS THEIS THE
SINGLE BRANDSINGLE BRAND
Dead in MPS?Dead in MPS?

vendor – in fact, the story sounded exactly the same as the
one told years earlier by their current MPS vendor.
Now the end customer was asking about your ability to
support their existing fleet, to do repairs and provide
consumables. The potential for placing your new hardware
was not clear. These new MPS opportunities felt like they
belonged more to the vendor service and inside sales teams
than to the account sales department. The customer was
now clearly in control and driving the sales process.
In the past few years, many dealers have exited the MPS
market and refocused on their traditional selling motions.
They found MPS operations different and costly. Sales reps
were harder to train and it took longer to get them hitting
quota numbers. So, like a rubber band, dealers re-focused
on their core competency. So, what does the future look like
for those dealers wishing to stay relevant in the MPS
market?
It is time to look inward to tackle five key obstacles to
growth and profitability in MPS:
• Redefine your value and how you will educate the
customer
• Define a strategy for pricing and supporting both OEM
and compatible supplies
• Justify managed services independent of products
• Learn how to participate in an open sourcing model
• Decide if a fragmented customer environment and
sourcing model is good business
The days of single brand and single vendor are gone.
Sourcing methods have changed dramatically for
everything – including print – and the pace of change is
accelerating. Vendors must rethink the value provided and
how to educate the customer. MPS vendors will still spend
months doing assessments and proposals only to be faced
with the purchasing process that would unbundle pricing
and force transparency to price by product category. The
decision then is can you re-invent your practice to enable
you to participate in this new arena and win – profitably.
Ben Harris is the Founder of
Harris Technologies, Inc. Ben
Harris enjoyed a 15 year career in
corporate sales, selling and
implementing large contracts to
Fortune 500 companies around
the country. In 2006, he decided to
begin a new journey, leaving the
big office and tie to start up his
own firm. After years of
perseverance and dedication,
Harris Technologies has become a
recognized leader in their space.
ABOUT THE AUTHOR
Ben Harris
Founder
Harris Technologies
Leadership Column

The Creative Technology Company
With the intent of distributing content from a
centralized location, to any end point, Creative
Realities was founded. In 2008, the company
expanded its offering to include front-end environment,
technical design and app development services.
In an interview with Insights Success Rick Mills, the CEO
of Creative Realities, shares the inception story of
the organization.
Below are the highlights of the interview;
Give a brief overview of your company, its uniqueness
and its vision.
Creative Realities is a creative technology company,
combining the technical know-how of a digital integrator
with the design and consultative prowess of a marketing
services partner. We design, develop and deploy
marketing technologies that solve business pain points
either by inspiring action or by bringing branded content
to life across the journey – always in a way that’s
contextually relevant, and appropriate for virtually any
commercial environment.
What makes us different is our ability to deliver end-to-
end solutions – from problem definition and design
thinking – through to deployment and day 2 support /
service level agreements. What makes us desirable
partner is our ability to do this with scale. Whether it
be for one massive LED wall at JFK, to 1,000 menu
boards for Circle K, we have the ability to be the
single point of contact for our clients to easily and
successfully bring digital engagement solutions to
market, across virtually any commercial
environment.
Describe your company’s cutting-edge Signage
Solutions to address the needs of your
customers?
We are a technology-agnostic, digital marketing
services organization that is solution focused,
vs. product focused. We recommend a set of
We design and install
experiences that inspire
consumers at specific
points in their journey,
with contextually
relevance, omni-channel,
and specific to the
physical environment.
Rick Mills
CEO
“
“

technology experiences that are
grounded in behavior-based
requirements that can be measured and
tracked, and tie back to ROI metrics.
In doing so, we can better justify the
role of technology for commercial
purposes vs. than just for the sake of
doing something new, different, or as
a gimmick.
This allows us to make the right
recommendations based on unique
requirements of the client: whether it
be digital storytelling, endless aisle, a
way to distribute advertising content
for ad-based revenue, connected fitting
rooms for retailers, or geo-location.
Describe for us of your impact at
Creative Realities, and influence
across the digital industry over the
years:
Rick Mills has over 30 years in
industry: IT, telecommunications,
staffing, and digital media. He’s an
accomplished founder and executive,
acquiror and integrator of more than 20
acquisitions during his career tenure in
the technology space:
Ÿ 2x founder, both resulting in
successful strategic sales
Ÿ History of driving organic and
acquisition growth
Ÿ Turnaround and rollup expert
Experienced small and large public
company executive with proven results
Ÿ 10+ years with publicly-traded
organizations
Ÿ COO & board member of Pomeroy
Computer Resources (PRMY)
Ÿ CEO of SARCOM - drove revenue
to >$1 billion and profitable for first
time in years
Ÿ CEO of Cyberswap, Inc. -
increased revenue by 5x to >$100
million
Ÿ President & Director - Beacon
Solutions (BEAC), successfully
integrated 4 acquisitions in a short
time span
With the escalating number of
Signage Solution providers, how is
your company driving to create an
impact on its customers?
We bring a level of insight, strategy
and design thinking that is not always
associated with integrators or resellers
of our kind. Our ethos and approach to
digital solutions can be summarized in
this way:
Ÿ We put humans at the center of the
technology, not the other way
around.
Ÿ Our strong design DNA yield
digital experiences that are organic
to the space and beautifully
integrated to virtually any
environment.
Ÿ Solution-centric means if it must
solve a client or consumer paint
point
Ÿ Remaining Technology-agnostic
allows us to the solve the problem,
not sell a product.
Ÿ We work seamlessly with other
vendors and partners
Ÿ From pilots, to flagships, shop-in-
shops to digital signage networks
that scale, we have size covered
Ÿ Committed to ROI and map success
according to our Clients’
requirements
What are the challenges faced while
providing Signage Solutions and how
is your company serving to tackle
them?
The biggest challenge is not in the
solution itself, but in guiding our
clients on how to justify the CAPEX
and being able to bring advanced
analytics to provide acceptable return
on investment, return on objective, and
return on experience to the full
stakeholder teams.
What are your company’s future
aspirations? What strategies are you
undertaking to achieve those goals?
Our vision is to become one of the top
3 enterprise-level, digital
signage / solution providers in the
marketplace. We expect to achieve that
goal in 2019. Our definitions / success
drivers include:
Ÿ Be recognized as an industry
thought leader
Ÿ Drive in new referrals and repeat
business
Ÿ Be a go-to partner for our suppliers
Ÿ We’re obsessed with the Consumer.
We follow consumer, digital, and
technology trends through primary
and secondary research materials as
well as thought leadership created
by Deloitte, L2, Accenture, Pew
Research, Gartner, Forrester,
Bazaar-Voice. From this, we can
create informed, insight-based
considerations and
recommendations for design
thinking and technology solutions
based on existing data and use
cases.
Ÿ We’re students of the Industry: we
keep close track on new
innovations, the digital signage
product pipeline, the new
applications of software, design
applications and ways to transform
environments through connected
ecosystems. We take advantage of
thought leadership opportunities
through panels and speaking
engagements that allow us to put
forth our ethos, point of view, and
perspective on the business of the
business.
Ÿ We embrace the value of our
partners: Our volume and
relationships with our
manufacturing community allow us
to go to market from a position of
strength, as well as capitalize on PR
and marketing opportunities that
come from designing solutions to
our clients’ challenges.

Key POS TrendsPOS Trends
Retail SectorRetail Sectorthe
Reshaping
In recent times, the retail industry hasn’t seen a more
exciting invention since the invention of cash register.
With new and innovative technologies helping shape
both online and offline experiences for consumers, the
landscape is continuously changing in a way which was
unimaginable even few years back. The best part is that
there seems to be no end of the innovation, which only
influencing the purchase decision of the consumers.
Nowadays the main focus of retailers is to create a safe,
engaging, and unique shopping experience for its
consumers, it’s very important for the retailers to
understand the importance of Big Data and in-store
analytics and adapting to the cloud. With the retail industry
at the verge of massive transformation, we are listing out
few key trends that everyone needs to know to be
successful in the ecosystem that is transforming quickly.
Multi-system Integration
Multi-system integration with various applications gets the
utmost priority from top retailers. Most of the retailers list
out POS integration with other applications as a key priority
alongside the implementation of dynamic marketing content
through mobile devices. This is mostly due to the retailer’s
interest to store all the customer information and purchase
history in a database, which is completely centralized that
could be easily integrated with multiple applications.
However, in order to do that, a retailer needs to use an ERP
database that can handle all these.
Speed
People always look for quick solutions for everything. A
clock starts ticking the moment a customer enters, no matter
how good the product is, if the process is slow and the
attention to details are missing, then customers will leave
disappointed. As a retailer, one cannot please everyone, but
with a modern and efficient POS, the service can be
improved. A modern POS simplifies the communication
between various departments and can save a lot of time for
both the retailer and the customer respectively.
Managing Stocks
Keeping and managing inventory is a nightmare for most of
the retailers, and it’s quite natural. Managing inventory is a
never-ending task and takes a lot of effort, time, and
manpower. However, it is quite important to manage
inventories when it comes to long-time survival. An
efficient POS system always makes the process of
managing the inventory much easier. The best part of a POS
is, one can monitor the status of stocked items, shipped
products, and new orders anytime. This is a huge time saver
for a cumbersome and a tedious process, and eventually
helps retailers to focus on other important aspects of
running the business.
Customized Experience
With POS systems, retailers just need to provide
personalization that scoops out every shopper. Every
passing year, retailers are adapting to personalized
technology solutions that allow an interactive user
experience. Thanks to the emergence of all new mobile
POS technology, now retailers can offer its customers more
choices to accommodate their shopping habits by letting
them to complete transactions anywhere in the store. Now
with the invention of improved POS marketers and
customer service teams can contact the buyer at each point
of their purchase decision. With so much data retailers and
consumers can have better customer service, quicker
payment processes and access to better offers and real-time
personalization.
Industry Trends

Promotions and Marketing at its Best
Nowadays with the advent of digital technology, marketing
involves maintaining a digital presence as well. A POS can
integrate all the advertised offers with transactions, making
it easier to keep track of all the campaigns. Additionally, it
can integrate with CRM and track customer behavior. When
an offer gets popular among the masses, then the retailer
will see it in his transaction data.
Usage of Big Data analytics
In order to compete with e-commerce, retailers are now
taking the help of Big-Data and in store analytics just to
have a better idea about what’s happening inside the store.
Big-Data analytics helps retailers to track how frequently a
specific item moves from shelf to shopping cart allows
retailers to know the trends that are dominant in the market.
Analytics helps the retail industry in a big way to better
understand consumer purchase pattern and behaviors.
Keeping Track of Employees
To run a business smoothly a retailer, need few people. A
POS system enables to manage them with great accuracy.
With a Point of Sale system in place, employees can sign on
or off easily and the system will automatically log their
work hours and break hours.
Security
Above all, a POS system offers great security protections
that help keeping customer data safe. Retail stores and
businesses are always prime targets for Cyber Criminals,
and a data breach is not good for a business. So, by using
standard encryption and firewall, businesses can be secured
from cyber-attacks and customers can swipe their cards
with a peace of mind.
So, here we have listed out few of the POS trends that will
shape the future of the retail industry. As we look ahead,
these trends will be on focus for both retailers and
customers. The main advantage of an advanced POS system
is greater efficiency and optimization, it links all the
departments together which eventually allows to have better
control over the inventory, better profitability, and to
manage processes in an efficient way.

The 10 most innovative digital signage solution providers, 2019

The 10 most innovative digital signage solution providers, 2019

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