The evidence is in: social wellness challenges work! They leverage the qualities that make your employees great already — competitiveness, camaraderie, and accountability — to help them become healthier, and even more productive, employees. View this webinar and learn how easy it is to unleash the power of positive, healthy competition within your workforce as we walk you through a real implementation, easily applied wellness best practices, and simple ways to expertly activate your employees.

1. shapeup.comCopyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential

2. shapeup.com
Rajiv Kumar, M.D.
Founder & CEO
rkumar@shapeup.com
Jane Dickinson
VP of Product Marketing &
Implementation
jdickinson@shapeup.com
Elise Meyer
Marketing Associate
emeyer@shapeup.com
Today’s Webinar Team

3. shapeup.com
What Are Social Wellness Challenges?
Online health promotion programs that empower people to
work together to achieve health and fitness goals
• Team competitions
• e.g. Biggest Loser-style weight loss contest
• Individual competitions
• e.g. Who can walk the most in eight weeks?
• Individual programs with social support
• e.g. Couch to 5K training program

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Social Wellness Challenges: Not Just A Fad
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Employers Are Flocking To This Strategy
• 60% of companies use
competitions as part of their
wellness strategy¹
• 19% use social media tools
in conjunction with corporate
wellness¹
• 49% of companies will use
internal and external social
networks to promote health²
¹17th Annual Towers Watson/ National Business Group on Health Employer Survey on Purchasing Value in Health Care
²2012 Aon Hewitt Health Care Survey
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Large Employers Are Leading The Way
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Why? This Approach Boosts Engagement
Source: 15th Annual National Business Group on Health/Towers Watson Employer Survey on Purchasing Value in Health Care.
(coaching, weight data). Analysis based on an average company size of 7,500 employees with an average workforce age of 43
years, 55% male population and average industry distribution with no financial incentives offered. Walking program and ShapeUp data
based on book-of-business client experience.
Program Type Avg. Engagement
Individual Coaching 6%
Weight Management 8%
Walking Program 10%
Social Wellness Challenges 30%
Without Incentives!

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• 58% engagement
• 33% of “high risk” population participated
• Cumulative BMI reduction of 2,326 points
• 32% engagement
• Average participant lost 1.1 BMI points
• 74% reported feeling more physically active
• 35% engagement
• 70% first time wellness participants
• Average participant lost 8.4 pounds
• 20% of participants considered "high risk”
• 50% engagement
• More than 60,000 pounds lost
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You Can’t Afford to Miss Out On These Results
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Studies Show Significant Health Outcomes
Pounds Lost 7.1
% Weight Loss 3.8
BMI Reduction 1.2
Lost 5%+ of weight 30.2%
Lost 5 lbs or more 57.9%
Maintained at 6 months 76%
Wing, R et al: A Statewide Intervention Reduces BMI in Adults: Shape Up Rhode Island Results. Obesity 2009
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Study: Healthy Behaviors Are Contagious
• Overweight/obese completers lost
4.2% of initial weight
• Weight loss was similar among
teammates
• Having more teammates in the
weight loss division led to greater
weight loss
• Reporting higher social influence led
to greater weight loss
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Teammates and Social Influence Affect Weight Loss Outcomes in a Team-Based Weight Loss Competition, Tricia Leahey et
al, Obesity, Feb 2012.

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Wellness Challenges Produce Real Cost Savings
“Telecom giant Sprint
estimates it saved
approximately $1.1 million
through a social media
wellness challenge it
launched last summer.”
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Employee Benefit News

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One Tool That Helps Solve Many Problems
• Scale yourself
• Drives grassroots engagement
• Unites entire company
• Drives healthy company culture
• Reaches hard-to-reach employees
• Appeals to all ages and health levels
• Boosts morale and productivity
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Social wellness challenges
keep getting better

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Using the Latest in Behavior Change Science
• Behavioral economics
• Motivational psychology
• Group dynamics
• Personalization
• Game design
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Improved Team Support and Accountability
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Game Mechanics for Competition and Motivation
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More Robust Goal Setting & Tracking Tools
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Improved Social Tools for Engagement & Sharing
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Enhanced Tracking for Reports & Incentives
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Insert new incentives dashboard
page screenshot (I can’t find it!) –
ask Jane where it might be

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New Mobile App Functionality & Accessibility
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Integrated Wireless Fitness Tracking Devices
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Ability to Reach a Global Workforce
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US English Latin-American Spanish EU Spanish Korean
UK English Canadian French EU French Simplified Chinese
Italian Portuguese (Brazil) Hungarian Traditional Chinese
German Bulgarian Japanese Indonesian (Bahasa)
Polish Filipino(Tagalog) Vietnamese
Dutch Malay Thai
• Platform available in multiple languages
• Multi-lingual email support
• Product delivery across the globe
• Country-specific customization tools

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Ability to Collect & Share Success Stories
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Key considerations for
implementation

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Sample Challenge Implementation Timeline
Phase of Initial Challenge
Implementation Registration Challenge Next Steps
Workflow
Configuration
Branding
Engagement
Analysis
Timing 10 weeks 4 weeks 4-12 weeks 2 weeks
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Implementation: Key Questions To Consider
• Are you working with a vendor who has successfully
implemented wellness challenges?
• Committed to scoping
• Proven approach
• Experienced with configurations
• Ability to customize
• Scalability
• Technical expertise
• Participant-focused
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Implementation: Key Questions To Consider
• Is the solution you’re
considering proven to engage
diverse employee populations?
• Can the solution offer evidence-
based best practices for
program promotion?
• Does the solution respect your
brand and integrating with your
existing wellness strategy?
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Implementation: Key Questions To Consider
• Can you get the data
reports and analysis
you need to measure
and establish real
outcomes?
• Does the solution offer
a pathway for joint
innovation in the
future?
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Selecting a vendor for
wellness challenges

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Scoping is critical

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Proven approach to
implementation

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Experience with configuration
and customization

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Must be scalable

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Must have robust
technical expertise

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Focused on your employees

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Maximizing engagement in
wellness challenges

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Six Key Steps to Maximizing Engagement
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Identify Program Champions By Worksite
Set Goals & Track Participation By Worksite
Distribute Promotional Emails
Display Posters in High-Traffic Areas
Prepare All Promotions Before Launch
Promote and Host Informational Webinars

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Identify Program Champions by Worksite
• Identify at least one individual at each
worksite and enlist their support
• Program champions can be site HR
admins, managers, or existing
wellness champions
• Champions help recruit team captains
for challenges
• Provide champions with training tools
for driving participation at their
location
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Set Goals & Track Sign Ups By Worksite
• Set a company-wide participation goal
and announce it to each champion
• Send your vendor a list of names and
emails of all champions
• Provide your champions with
participation updates during enrollment
• Sharing participation rates creates
friendly competition and encourages
champions to spread the word
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Distribute Promotional Emails
• Each employee should receive no
fewer than 3 emails about the
program before it begins
• Use conversational, inclusive
language to convey how easy and
approachable the challenge is
• Keep emails short and simple, and
make it very easy to for employees
to sign up
• Space out emails over several days
or weeks so that employees don’t
feel spammed
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Display Posters In High-Traffic Areas
• Printed communications help to create
buzz and recruit employees without
regular access to email
• Make sure they are eye-catching – use
lots of color and good images to make
posters stand out
• Send electronic files so that champions
at different worksites can print and
distribute to the areas with the most
employee traffic
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Prepare All Collateral Before Launch
• All collateral should be fully
prepared and approved at least
one week in advance of marketing
• Identify your marketing and
communications resources early.
Remember to factor in review time!
• Clients who plan ahead and have
all communications ready to go in
advance experience the smoothest
process and highest engagement
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Promote and Host Informational Webinars
• Set employee expectations and answer
any initial questions they may have while
also creating excitement
• Use a targeted invite email to promote the
webinar
• Have your vendor on the webinar to walk
through the program, provide details, and
answer any questions
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44. shapeup.comCopyright © 2013 ShapeUp, Inc. All Rights Reserved. Proprietary & Confidential
Branding your challenge

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Branding Makes a Wellness Challenge Better
• Branding makes challenge easily recognizable by your
employees
• Simple and easy to implement:
• Program name
• Landing page copy
• Branded template for website
• Branded marketing materials
• Customized URL or subdomain
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Measuring the impact

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Measuring the Impact on Your Population
• Best-in-class wellness challenge reporting will offer you
insight into the key metrics of program performance
• Enrollment
• Participation
• Activity level
• Engagement
• Behavior change
• Health outcomes
• Satisfaction
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A launching pad for more

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Wellness Challenges Serve as a Springboard
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Other Programs
Wellness Coaching
Biometric Data Tracking
Onsite Fitness Center
Wireless Fitness Devices
Rewards & Incentives

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Driving Engagement in the Wellness Ecosystem
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Activity # Engaged
Content Portal 1,500
Lifestyle coaching 300
Activity # Engaged
Social Platform 13,984
Online coaching 1,871
Wellness ChallengeTraditional Program
Wellness Challenge drove a six-fold increase in coaching participation!

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Summary

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It’s Easier Than Ever to Do Wellness Challenges!
 Starting is easier than you may think
 Platforms have become very robust
 Best practices have been established
 Implementation is down to a science
 Impact can be quickly measured
 We can help you get started!
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53. shapeup.com
Rajiv Kumar, M.D.
Founder & CEO
rkumar@shapeup.com
Jane Dickinson
VP of Product Marketing &
Implementation
jdickinson@shapeup.com
Elise Meyer
Marketing Associate
emeyer@shapeup.com
Thank you
Questions? Email us at info@shapeup.com