1. Real Ale
https://realalebrewing.com/
Location: Blanco, TX
Facebook
https://www.facebook.com/RealAleBrewing
Fans: 19,953
What they do right:
• Neat cover photo featuring a lineup of 11 of their beers
• Great pics of beer – close up
• Great behind-the-scenes pics – hops
• Real time updates – What’s on tap today
• Showcasing events around town
• Tag bars to promote their specials/events
2. •
Areas of improvement:
• More visual recently (October/November) but not very visual previous months –
not enough pics
• Including full links in posts
• Too promotional
• Some posts are too wordy
• Not many tabs
• Need unique tabs – Beer Finder, etc.
• Have a nonfunctioning contest tab
Twitter
https://twitter.com/realalebrewing
Followers: 11,300
What they do right:
• Real-time updates
• Short and sweet
• @bars for promo events
• Tweet consistently
• Highly visual
• Retweet mentions
3. • Utilize timely hashtags
Areas of improvement:
• None noted at this time
Thirsty Planet
Location: Austin
http://thirstyplanet.net/
Facebook
https://www.facebook.com/thirstyplanetbrewing
Fans: 6,834
What they do right:
• Good behind-the-scenes pics
• Real-time updates about new beer releases
• Teaser posts for new beer releases
4. Areas of improvement:
• Events outdated
• No interesting tabs
• No giveaways that I could find
• Repetitive posts
• Not visual enough
• Too promotional
• Not very engaging
Twitter
https://twitter.com/thirsty_planet
Followers: 7,761
Tweets: 2,620
What they do right:
• Post some good pics
• Retweet mentions
5. Areas of improvement:
• Not much original content – a lot of retweets
• Don’t tweet regularly
• No real-time updates – new beer releases, etc.
Shiner
http://www.shiner.com/
Location: Shiner, Texas
Facebook
https://www.facebook.com/ShinerBeer
Fans: 173,524
What they do right:
• Old timey posts with photos that showcase Shiner’s roots
• Good photos of beer from various angles
• Neat behind-the-scenes photos
• Fun, short videos about the brand
• Videos tab
Areas of improvement:
• Need to update Events tab
6. • Inconsistent posting – only a few per week
• Need to mix in more engaging posts and be less promotional
• Could show the behind-the-scenes process more
• Need to showcase people enjoying the beer
• The “White Wing Tag and Release” tab is broken
• No giveaways that I could find
• Lack of interesting tabs
Twitter
https://twitter.com/ShinerBeer
Followers: 34,300
Tweets: 2,543
What they do right:
• Highly visual
• Features employees
• Like on Facebook, Twitter showcases Shiner’s roots
• Fun Facts
• More engaging than Facebook
Areas of improvement:
• More consistent posting than Facebook, but could be more consistent
Instagram
http://instagram.com/shinerbeer
Followers: 7,900
Posts: 88
What they do right:
• Some cool videos
• Great photos of their beer in various settings – beach, picnic setting, etc.
• Cool old-timey photos like on Facebook and Twitter
Areas of improvement:
• Not posting regularly – have less posts than other breweries
• Needs more variety – lots of pics of beer but not much else
• More photos, videos of behind the scenes process, people enjoying the beer, etc.
7. St. Arnold Brewing Company
http://www.saintarnold.com/
Location: Houston
Facebook
https://www.facebook.com/saintarnold?rf=429556580395090
Fans: 62,049
What they do right:
• Provide relevant info about their beer and events (example below is a pairing of
Thanksgiving food items with St. Arnold beer)
• Consistent posting
Areas of improvement:
8. • Content is boring and repetive
• Highly promotional
• Need more photos!!! Lacking photos of beer, the brewery, events, etc.
• No interesting tabs
• No contests as far as I found
• Need to delete links from posts
• Lack of replies to questions
Twitter
https://twitter.com/saintarnold
Followers: 42,300
Tweets: 12,000
What they do right:
• Retweet mentions and pertinent info relevant to their brand
• Tweet regularly
• Some photos of events and beer
Areas of improvement:
• While Twitter is a bit more engaging than Facebook, it’s still heavily promotional
• Have a few good photos but need more!
• They tweet too much – some days 8 or more times
Deep Ellum
http://www.deepellumbrewing.com/
Location: Dallas
Facebook
https://www.facebook.com/deepellumbrewing
Fans: 58,358
What they do right:
• Some good behind the scenes photos
• Some videos about upcoming events
• Updates about new beer releases
9. • Photos of events, employees
Areas of improvement:
• No unique tabs
• Overly promotional
• Repetitive – they posted a lot about their upcoming 3 year anniversary
• Lengthy copy – need to shorten posts
• Most photos aren’t very visually appealing
• Location is not easy to find
Twitter
https://twitter.com/deepellumbrewco
Followers: 12,800
Tweets: 2,098
What they do right:
• Good job responded to mentions/retweeting
• A few good pics
10. Areas of improvement:
• Not much original content – just lots of retweets
• Not very visual
• No real-time updates
• Need a header image
Instagram:
http://instagram.com/deepellumbrewco
Followers: 4,046
Posts: 141
What they do right:
• Some good beer pics and behind the scenes pics
• Some pics at events
Areas of improvement:
• Inconsistent – more posts since October though
• Boring – No fun pics of people drinking their beer
• Doesn’t feature the employees enough
• Too many beer pics – need more about the process, tours, culture, etc.
• They don’t really use hashtags – content not easily searchable
Stone Brewery
https://untappd.com/StoneBrewingCo
Location: Escondido, California
Facebook
Fans: 268,689
What they do right:
• Feature pics of various beers
• Videos of the beer making process
• Articles about beer making process
11. • Post regularly
• Beer Finder Tab – type in your zip code or city and all the locations come up
• Clear brand – Going for a darker feel than other breweries
Areas for improvement:
• Need to delete links!
• Too promotional
• Need to have their location easily viewable
• They have a History Tab but it’s not functioning
• No giveaways that I could find
Twitter:
Followers: 168,000
What they do right:
• Tweet regularly
• @bars for events
• Real-time updates
Areas of improvement:
• Not enough pics
• Too promotional
• I didn’t find any retweets
Instagram:
Followers: 79,218
12. 967 posts
• Feature their various beers
• Features employees a lot
• Fits with the dark theme they’re going for
• Have a few cool videos
Areas of improvement:
• Need more behind-the-scenes pics showing the beer-making process
• Need to feature people enjoying their beer
• Need to feature fun events
• It’s boring
SierraNevada
https://untappd.com/SierraNevada
Location: Chico, California
Facebook
Fans: 218,725
What they do right:
• Highly visual – lots of great pics of beer, hops, and events, the tasting room,
employees etc.
• Beer Camp Across American tab – promoting their traveling beer festival
13. Areas of improvement:
• Don’t post regularly
• Too promotional
• No giveaways that I could find
• Don’t shorten or delete some links
• A few replies on comments have used the wrong name…oops
Twitter
Followers: 16,100
6,383 tweets
What they do right:
• Tweet regularly
• Real-time updates
• Seem to have more fun on Twitter than Facebook – more engaging tweets
• Some neat responses to mentions
14. Areas of improvement:
• Some links need to be shortened
Instagram
Followers: 47,648
452 posts
What they do right:
• Fun photos featuring employees
• Behind-the-scenes pics – garden, hops, building, tours, etc.
• Fun hashtags like #FancyBeerFriday
• Photos of celebrations like Oktoberfest – people having fun
• They seem to have a lot of fun with Instagram
15. Areas of improvement:
• None that I noted – I really like their Instagram
Lagunitas Brewing Co
https://untappd.com/LagunitasBrewingCo
